Communiqué, the official publication of NASP, is the premiere source of news and information relevant to daily practice, trends, and innovations in the field. Published eight times per year, CQ is mailed to NASP members and select allied professionals. Pass-along readership includes principals, teachers, counselors, and social workers. Each issue includes association news, legislative and practice developments, exemplary programs, and reviews of books. Our advertising options are ideal for promoting professional publications, resources, and services; software; testing materials; conferences; and training opportunities.

Trim Size: 9” x 10 7/8”
Bleed: Full-Bleed
Line Screen: 100 Line
Binding: Saddle-Stitched

Display Ad Rates

Unit	1x	4x	8x	Color	Dimensions (w x h)
Back Cover	$4,175	$4,025	$3,875	Included	9 1/2" x 11 5/8" Bleed
Inside Front Cover	$4,000	$3,850	$3,725	Included	9 1/2" x 11 5/8" Bleed
Inside Back Cover	$3,873	$3,725	$3,600	Included	9 1/2" x 11 5/8" Bleed
Full Page	$2,450	$2,325	$2,200	$1,125	9 1/2" x 11 5/8" Bleed 8" x 9 7/8" Nonbleed
1/2 Vertical	$1,525	$1,450	$1,375	$575	4" x 9 5/8"
1/2 Horizontal	$1,525	$1,450	$1,375	$575	8" x 4 1/4"
1/4 Vertical	$1,225	$1,150	$1,100	N/A	3 7/8" x 4 1/4"

CQ Print Deadlines
September 2024–June 2025

Issue	Insertion Order Due	Art Due	Mail Date
Sept. '24	June 20	June 27	Aug. 12
Oct. '24	July 25	Aug. 1	Sept. 16
Nov. '24	Aug. 22	Aug. 29	Oct. 14
Dec. '24	Sept. 19	Sept. 26	Nov. 18
Jan./Feb. '25	Oct. 31	Nov. 7	Dec. 30
Mar./Apr. '25	Jan. 16	Jan. 23	Mar. 17
May '25	Feb. 27	Mar. 6	Apr. 21
June '25	Mar. 27	Apr. 3	May 19

Materials Specifications

Safety Margins: The live area for copy is 8" x 9 7/8" and the trim is 9" x 10 7/8". All live matter (copy, critical graphics and logos, etc.) must be at least 5/16" away from trim edge. Only full-page ads may bleed. The dimensions of bleed ads listed above include a 1/4" bleed on all sides. Fractional ads should not be supplied with a bleed.

Press Gain: Our presses have a dot gain of 5–10%, which should be taken into consideration when preparing both B/W and 4-color materials.

Color: Color ads must be 4-color process only. No PMS colors can be used. The maximum color density in a shadow area is 260%.

Type: Use a minimum of 10-pt. sans-serif type (bold or medium weight) when reversing type out of 1-color, and at least 14-pt. when reversing out of 4-color. We recommend color type being no more than two colors and at least 14-pt. sans-serif type (bold or medium-weight).

Resolution: 200 dpi for halftones, 300 dpi for 4-color, and 1,200–2,400 dpi for line art.

Accepted Art

Press Optimized PDF: Full-page bleed ads should be built to the trim size, must include 1/4” bleed on all four sides, and have crop marks outside the bleed. All art must be high resolution, be CMYK, and all fonts and art must be embedded. If using Photoshop, flatten all layers prior to creating the final PDF. Communiqué is not responsible for ads created in nongraphics programs such as Microsoft Word or PowerPoint. Please refer to our prepress specifications and instructions on bleed, trim, and creating PDFs for further details.

Naming Art

Color Ads: Advertiser Name_NASP_MM(issue month)01YY(year)_00_00_C.pdf

Black and White Ads: Advertiser Name_NASP_MM(issue month)01YY(year)_00_00_B.pdf

How to Submit Art

• Upload artwork to Dropbox at https://bit.ly/NASPads.
• Place artwork in the “COMMUNIQUE” folder and then in the folder for the appropriate issue month.
• Submit a full-size, color-accurate proof to NASP by the art due date. If proof is not submitted, NASP is not responsible for the printed ad.

CQ Specific Policies

1. Advertisers will be billed for any modifications or file manipulation required to meet print requirements.
2. If a full-size, color-accurate proof is not submitted with the art, Communiqué will not be held accountable for the ad.
3. Frequency discounts are based on the number of same-sized insertions during the same publishing year (September–June). Rebates earned by using additional space within that publishing year will be deducted from the final invoice.
4. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions during that publishing year to reflect actual space used. Covers are not eligible for cancellation.

General Advertising Policies

1. All advertising copy is subject to NASP's approval. NASP reserves the right to edit or refuse advertising that is determined unsuitable. Publication of an advertisement does not constitute endorsement or approval of contents of a publication, point of view, the standard of service, or opinion presented therein, nor does NASP guarantee the accuracy of the information given. NASP reserves the right to add the word "Advertisement" to copy that resembles editorial matter.
2. Rates, conditions, and space units are subject to change without notice.
3. NASP will not be bound by any conditions appearing in insertion orders submitted by or on behalf of the advertiser when such a condition conflicts with any provision contained in NASP's rate card or with NASP policies.
4. Schedule of months of insertion and size of space must accompany all orders. So-called "space reservations" are not considered by NASP as orders binding upon it in any way.
5. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the rights of the publisher to determine actual positions.
6. Orders will be accepted at rates prevailing at closing date of the issue in which advertisement will appear. Orders containing incorrect rates will be accepted and charged at regular rates. Such errors will be regarded only as clerical.
7. No cancellations or change in orders will be accepted after closing date.
8. Insertion orders are accepted only for the current publishing year.

Discounts

1. A 15% Agency Discount will be given to members of the American Association of Advertising Agencies.
2. A 25% discount will be given to all NASP state affiliates.
3. Digital ads are not eligible for discounts.

Billing

1. Payment in full is required at the time of insertion for first-time advertisers.
2. Print advertisers will receive invoices via email, which will be accompanied by a PDF of the issue in lieu of a tear sheet.
3. CQ digital ads must be paid using a VISA or MasterCard at the time of the insertion order, and are nonrefundable.
4. Invoices for print ads are net 30 days.
5. Ads will not run if any outstanding balance remains.

Please direct questions, insertion orders, and ad materials to Melissa Hickman at:

NASP
4340 East West Highway, Suite 402
Bethesda, MD 20814
301-347-1663
[email protected]