18 Prime Day Fashion Deals to Shop Early

Amazon
Photo Illustration: Aly Lim
Amazon
Photo Illustration: Aly Lim
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Fashion connoisseurs, rejoice! Amazon has finally confirmed the dates for Prime Day 2024, which means that some of the year's biggest deals are just around the corner — including markdowns on bestselling styles like handbags, leggings, sneakers, and more. The shopping extravaganza will officially take place on July 16 and 17, with the event starting at 12:01 a.m. PDT on the 16th.

Naturally, as shopping experts, we're acutely tuned into all of Amazon's best deals and markdowns yearround — from savings on cult-favorite beauty products to price drops on Amazon's most coveted home essentials and discounts on top-rated wellness products. While we likely won't know what's officially on sale until Prime Day 2024 kicks off, there are still tons of early fashion deals to take advantage of in the meantime.

To help boost your shopping spirits and get you amped up for Amazon's Prime Day event, we curated a guide to the best early Prime Day fashion deals and rounded up our top selects ahead. These early fashion deals won't last long — so make some space in your closet, get your laptop charged, and have your credit card handy.

Looking for something specific? Browse through our product categories ahead. Be sure to sign up for Amazon Prime so that you don't miss a moment of the action once the sale kicks off. And in the meantime, shop more of PS's editor-curated early Prime Day sale picks and subscribe to our newsletter for more shopping recommendations.

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Telena Belt Bag ($12-$17)

Belt bags are the accessory that just won't stop trending, and this particular version from Amazon is a famous dupe for other luxe variations. The bag blends style with functionality as it features multiple pockets to hold all of your essentials, plus an adjustable shoulder strap to match. See why it's an editor-favorite in this review of the Telena Belt Bag.

Editor Quote: "Nearly 3,000 Amazon reviewers have given it five stars, praising it for being "stylish and practical," "high-quality," and roomy. As one reviewer writes: "So much can fit inside of the pouch— it's like a Mary Poppins bag and I'm always impressed with how much I can fit in it." Customers report using it for theme park outings, hikes, travel, and in lieu of a purse." — Lauren Mazzo, former senior editor, Fitness

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Sojos Aviator Polarized Sunglasses ($13, originally $27)

These frames from Sojos not only boast a universal fit that's designed to look good on everyone, but they're also equipped with polarized lenses which help to protect the eyes from harmful UV rays. These cool sunglasses are a classic fashion staple; you can never go wrong with a pair of aviator shades.

Best Early Prime Day Deals on Bestsellers
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Best Early Prime Day Deals on Bestsellers

Calvin Klein Modern Cotton Unlined Wireless Bralette ($15-$21)

Calvin Klein is credited with making some of the most comfortable bralettes in the intimates category today, and the nearly 20,000 five-star reviews regarding this particular style explain exactly why. According to shoppers, this lightweight bra is designed for all types of cup sizes and shapes, as it's made from a stretchy cotton material that's supportive yet still breathable. You can wear this around the house as a bra for lounging or throw it on as a sports bra for your next gym session.

Best Early Prime Day Deals on Tops
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Best Early Prime Day Deals on Tops

Trendy Queen Off Shoulder Crop Tank Top ($15, originally $20)

Come summertime, we prefer to wear stretchy, breathable pieces that can keep up with our busy schedules and keep us comfortable through even the hottest temperatures. This crop tank top checks all of our boxes with its Spandex composition, asymmetrical shoulder line, and wide variety of color options.

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Mangopop Square Neck Bodysuit ($15-$45)

For a style you can team with just about any item in your closet (from jeans to stylish trousers and beyond), you can't go wrong with this form-fitting bodysuit from Amazon. The piece boasts a 4.3 rating and more than 6,000 reviews on the retailer's site, with shoppers raving about everything from the style's flattering fit to its breathable design and more. Read our review of the Mangopop bodysuit for the full product details.

Editor Quote: "I ended up purchasing it in three different colors, and I've worn each one countless times since then. The colors I own (black, beige, and white) make the perfect basic for any occasion. On a night out, I like to wear one with faux leather pants and a heeled black bootie. For a more casual look, I layer it under an open cardigan with a cute pair of jeans." — Renee Rodriguez, staff writer and social contributor

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The Gym People Sports Bra ($23, originally $27)

If you haven't yet heard about The Gym People's Longline Sports Bra, let us introduce you to what shoppers hail as one of the most comfortable bras on the planet; hey, don't take our word for it, the style actually has more than 28,000 five-star reviews to support its popularity. Unlike other sports bras, this version has a crop tank design that provides extra support on the chest without feeling too constricting on the body.

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Baleaf Biker Shorts ($15, originally $20)

FWIW: we plan to live in bike shorts this season, especially as the temperatures start heating up. Luckily, these Baleaf bottoms are a bestseller and cost less than $20. You can get the comfy workout shorts in three different lengths and plenty of color choices. Per reviewers, the style is remarkably breathable, plus they boast a moisture-wicking design that'll keep you feeling cool and sweat-free during even the most intense workouts.

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Levi's Women's 501 Original Shorts ($16-$70)

Tap into the Y2K-inspired grunge aesthetic this summer with these cheeky Levi's shorts. The edgy bottoms boast a cool, distressed hemline that makes the style feel more lived-in, while the dark charcoal coloring completes the shorts with a more versatile touch. Team them with a cropped T-shirt, oversize blazer, and loafers for the most refined daytime look.

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Iuga High Waist Yoga Pants ($20-$27)

These high-waisted yoga pants have more than 55,000 reviews on Amazon — including 44,000 five-star ratings — and are credited as being one of the retailer's bestsellers. In other words, you really can't go wrong with buying these universally flattering leggings, especially when they're on sale ahead of Prime Day.

PS Photography | Angela Elias

Colorfulkoala Buttery Soft High-Waisted Yoga Pants ($23, originally $30)

These buttery soft yoga pants are dangerously comfortably — like, throw out your entire wardrobe of pants in favor of the bottoms comfortable. The style boasts a 4.2 rating and more than 50,000 reviews on Amazon's site, with shoppers obsessing over everything from the style's tummy-concealing capabilities to its sculpting design and universally flattering fit. One PS editor called them her new "favorite workout leggings" in this review of the Colorfulkoala High-Waisted Yoga Pants.

Editor Quote: "These leggings are perfect for anyone looking for a soft and comfortable pair of workout leggings that are supportive without offering compression. If you're on a budget and don't want to spend a lot on activewear, you can buy three for the price of a premium pair and have enough to rotate between washes." — Angela Elias, contributing editor, Commerce

Best Early Prime Day Deals on Bottoms
PS Photography | Marisa Petrarca

Best Early Prime Day Deals on Bottoms

Levi's Ribcage Straight Ankle Jeans ($38-$80)

Looking for an excuse to update your jean collection? We recommend investing in a pair from Levi's, especially since the brand is known for making some of the most high-quality denim on the market — even better, without a high-end price tag to match. These straight ankle jeans are bestsellers that seamlessly blend a modern design with a more retro silhouette. What's not to love? See why they're an editor-favorite in this review of the Levi's Ribcage Straight Ankle Jeans.

Editor Quote: "The Levi's Ribcage Straight Ankle Jeans are best for those looking for straight-leg denim that fuses comfort with classic style. While they're not cheap, Levi's is a reliable brand that prioritizes durability, so you can rest assured that they'll last you a long time. They're a great pair of jeans to add to your capsule collection." — Marisa Petrarca, contributing editor, Commerce

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Pretty Garden Midi Dress ($37, originally $61)

You can never go wrong with a classic midi dress, especially if the style is as chic as this printed version from Amazon. The frock boasts a more conservative silhouette that's ideal for work functions, weddings, or even summer parties where you're unsure of what the dress code might be.

Best Early Prime Day Deals on Dresses and Jumpsuits
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Best Early Prime Day Deals on Dresses and Jumpsuits

PrettyGarden Off -the-Shoulder Elastic Waist Jumpsuit ($38-$51)

Few styles are more universally beloved by Amazon shoppers (and PS editors) than this relaxed, off-the-shoulder jumpsuit. Hailed as the "perfect travel outfit," the romper is made from a blend of polyester and Spandex materials, both of which are breathable, comfortable, and designed to mold to your body's shape — providing a flattering silhouette that can easily be dressed up or down.

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Ewedoos Tennis Dress ($38, originally $40)

Catch us living in this cheeky tennis dress this summer. The style fits perfectly into TikTok's tenniscore trend, and the dress is made from a nylon and Spandex material that's stretchy and breathable, so it's a great warm-weather option.

Best Early Prime Day Deals on Shoes
amazon.com

Best Early Prime Day Deals on Shoes

Rihero Dressy Flat Sandals ($24-$28)

Looking for a pair of cute sandals that you can wear for any occasion? Look no further than these open-toed flats from Amazon, which come in four different colors and are easy to dress up or down — depending on the event. Besides their timeless design, we love that — per reviewers — the shoes are also incredibly comfortable, with a soft footbed that provides ample support.

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Reebok Princess Sneaker ($40-$50)

Nostalgic sneakers have come back in a big way this summer. If you're looking to tap into the resurgence of sporty, '90s fashion trends while on a budget, you can't go wrong with investing in a classic pair of white trainers. Better yet, this sleek pair is currently on sale ahead of Prime Day. Shop this early fashion deal in over 10 different colors; many reviewers claim that they love the style because of its comfortable, high-quality design and budget-friendly price tag.

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12-Pack Square Claw Clips ($6, originally $8)

You can never have too many claw clips — especially when you lose them as frequently as we do (guilty). Fortunately, this bundle comes with 12 clips in varying colors like beige, dark brown, and black. They're made from a durable plastic material that's designed to last and, per reviewers, their rectangular design feels much more comfortable for all-day wear compared to traditional rounded clips.

Best Early Prime Day Deals on Accessories
amazon.com

Best Early Prime Day Deals on Accessories

Panshi Chunky Gold Hoop Drop Earrings ($10, originally $13)

Delicate gold jewelry pieces can elevate even the most understated outfit with a more stylish flair. Case in point: these droplet earrings from Amazon, which look incredibly luxurious, but actually cost less than $20. The earrings are one of many early fashion deals shoppers can currently take advantage of at Amazon ahead of Prime Day 2024.

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Kyley Warren is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.