At this year's VidCon, fans of streamer Aphmau lined up, YouTube created a 'Minecraft' world, and TikTok had an airport-themed installation.
During VidCon, lifestyle influencers were asked which platforms they'd pick if they had to start over as creators. TikTok wasn't on their list.
YouTube isn't just kids' first stop for entertainment but is also a top influence on their purchasing behavior.
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts believe he'll always win.
Bob Iger amassed a fortune at the helm of Disney. He now reportedly has multiple yachts, including the "Aquarius," and a bigger one on the way.
Salesforce's Marc Benioff, who was inspired to create the firm by swimming with dolphins in Hawaii, is still at the helm after 25 years.
There's a growing consensus within the advertising industry that Google's Privacy Sandbox technologies could break digital advertising.
To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
Business Insider is highlighting 11 VC firms that are betting on the creator economy as it enters its next stage.
Sports-media brand Overtime generated eight figures from merch sales in 2023. It partners with brands like Paramount and Snap to grow in e-commerce.
Stop spending money on business cards that will ultimately be forgotten and thrown away. Try a QR code that directs to your social accounts.
From Minecraft YouTubers to platforms pushing AI, here are the top takeaways from VidCon this year.
Instagram launched an "AI Studio" feature that lets creators make their own chatbots. Mark Zuckerberg is out pitching it and other AI tools.
Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.
The bruising few months for Penn Entertainment's sports betting app ESPN Bet show the long, hard road for any brand rivaling FanDuel and DraftKings.
Startup Gigi aims to capitalize on Amazon's streaming TV growth with tools for targeting and measuring ads.
Redbox's owner, Chicken Soup for the Soul Entertainment, filed for bankruptcy protection on June 28. The media company's debts total $970 million.
Season three of "The Bear" may have you saying "yes, chef," but here's how much the staff would actually make in today's world.
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a guide to getting started as an influencer.
What happens when dual CEOs disagree? Netflix's co-CEO Greg Peters recently broke it down.
Media outlets and commentators described President Joe Biden's debate performance as "disastrous" and "sad." BI compiled some of the main reactions.
Twitch CEO Dan Clancy is a former NASA engineer with a Ph.D. in artificial intelligence. He discussed how the tech is impacting livestreaming.
In the upcoming Summer Olympics, NBC will offer viewers a personalized AI-generated version of legendary sportscaster Al Michaels to recap events.
Morgan Stanley and Omdia surveyed thousands of social-media users on how often they use TikTok, YouTube, and Instagram.
A new Evercore survey shows Amazon's Prime Video engagement is at 80%, boosting its standing against Netflix.
Media and tech startups raised millions for their ventures with these pitch decks. Private equity and VC investors are backing firms with models aimed at disrupting Hollywood.
Dr Disrepsect, a top game streamer on YouTube, admitted to messaging a minor in 2017.
Jukin Media leaders are launching travel media company Lost iN with $4 million in seed funding. They laid out their plans in a pitch deck.
These are the companies in which YouTube's top creator, Jimmy Donaldson, known as MrBeast, has invested his earnings, documents show.
Thrive Capital is backing A24, the studio known for buzzy hits like "Civil War," "Everything Everywhere All at Once," and Netflix's "Beef."
Northwell is ramping up in entertainment with five projects in development, including a film.
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfect opportunity for brands to cash in on the hype.
The Big Silly Trivia Game connected 5,000 young women over weekly Zoom trivia games this spring, and the show is preparing for its second season.
Netflix subscribers "want a higher diversity of shows, they want more quality shows," co-CEO Greg Peters aid.
Paul Bakaus, Spotter's EVP of product and creator tools, said audiences will crave deeper connections in the AI age and short-form video may struggle.
Millennial and Gen Z adults were the biggest buyers on TikTok Shop, a new report from Morning Consult found.
Caitlin Clark ranks among the most popular active basketball players, along with the NBA's LeBron James and Stephen Curry, according to YouGov.
A new study reveals how Gen Zers behave in their natural habitat: the internet
Netflix's "keeper test" isn't going anywhere, but the company added some clarifying language.
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it indispensable for viewers and advertisers.
College donors and fans, including the NBA veteran Charles Barkley, are growing concerned about the NIL landscape and how "collectives" operate.
Business Insider's annual list of the "Most Innovative CMOs" spotlights marketers who are rising to challenges while also using new technology, such as generative AI.
If BuzzFeed doesn't make a deal, then it's going to have a lot of problems.
Instagram, TikTok, and Snapchat are leaning into features for close friends instead of influencers.
The battle for NBA media rights has spotlighted how important sports content has become to keeping viewers, despite its soaring costs.
Sports-betting scandals have led to some athlete bans, undermined sports, and given gambling a bad rep. Here's how the industry tries to thwart them.
Netflix knows the real money is offline. So it's taking a page from Disney and launching Netflix House.