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And the Oscars Carpet Color Goes … Back to Red

Following the surprise of last year’s champagne-hued rug, the Academy of Motion Picture Arts and Sciences unveiled a bright red one on Wednesday at the Dolby Theater.

Workers roll out the red carpet during preparations for the 96th Academy Awards.
Preparations take place in advance of the Oscars, which will be held on Sunday in Los Angeles.Credit...Noel West for The New York Times

Sarah Bahr has written about the trend of colorful awards show carpets for The New York Times.

Follow our live updates for the 2024 Oscars.

After a red carpet reveal last year that upended the foundations of Hollywood’s staid tradition — it was champagne-colored — the Academy of Motion Picture Arts and Sciences revealed on Wednesday that, this year, it would be returning to the traditional red for Sunday’s ceremony.

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The actress Hong Chau on the champagne-hued carpet last year. Credit...Jutharat Pinyodoonyachet for The New York Times
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Rihanna stops for photographs at the Oscar’s last year.Credit...Jutharat Pinyodoonyachet for The New York Times

Last year’s departure from tradition was prompted by the introduction of an orange — sorry, sienna — tent over the carpet that offered the couture-clad arrivals shelter from a forecast rainstorm, which Lisa Love, a red-carpet creative consultant for the Oscars, told The New York Times necessitated the color change to prevent a color clash.

After initially considering a chocolate brown carpet, she said, they settled on the champagne color, which, next to the sienna tent, “was inspired by watching the sunset on a white-sand beach at the ‘golden hour’ with a glass of champagne in hand, evoking calm and peacefulness,” she told The Times. (A spokeswoman for the academy declined to comment.)

Ms. Love acknowledged in the interview that the 50,000-square-foot rug, which was very much giving “Shoes-off house!” vibes, might be a challenge to keep clean.

“It will probably get dirty — maybe it wasn’t the best choice,” Ms. Love said at the time. “We’ll see!” (Heavy rain indeed arrived, and online commentators also questioned the decision.)

Last year’s champagne carpet — the first time in more than six decades that the academy’s arrival rug was not red — was part of a trend of colorful carpets that have swept premieres, galas and award ceremonies across the country in recent years. See the Emmys (gray) and the world premiere of “Barbie” in Los Angeles in July (pink, obviously).

Red carpets have been a staple at premieres and galas since 1922, when the showman Sid Grauman rolled one out for the 1922 premiere of “Robin Hood,” which starred Douglas Fairbanks, at the Egyptian Theater in Hollywood. The Oscars adopted it beginning with the 1961 ceremony, and, ever since, the special shade — known as Academy Red — has been instantly recognizable in photos.

But the attention-grabbing rugs have historically presented a challenge for stylists. Red is often not flattering, Mindi Weiss, an event planner who has worked with the Kardashians, Justin Bieber and Ellen DeGeneres, told The Times last year.

“The color of red carpets has changed because of fashion,” she said. “It has to match the dresses, and the red clashed.”

But Karla Welch, the stylist who frequently works with the stars Tracee Ellis Ross and Greta Gerwig, said red was actually her preferred color.

“I don’t get the worry about clashing with a red carpet,” she wrote in an email. “It’s iconic, and everything goes with that!”

Sarah Bahr is a senior staff editor at The Times. She has reported on a range of topics, most often theater, film and television, while writing for the Culture, Styles and National desks. More about Sarah Bahr

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