Advertisement

SKIP ADVERTISEMENT
You have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.

Hey, That Red Carpet Isn’t Red!

The 2023 Academy Awards carpet’s champagne hue — a break with a 62-year tradition of the bright red rug — is the latest arrival rug to opt for a colorful palette.

Two workers holding tools install the Oscars red carpet under a bright orange tent.
A section of champagne-colored carpet is installed under an orange tent during preparations for the Oscars. Credit...Noel West for The New York Times

There are some fundamental truths in the world: The sky is blue. The grass is green. The Oscars red carpet is re —— champagne-colored.

Jimmy Kimmel, this year’s host, joked at the unveiling on Thursday that the color change — the first time in more than six decades that the academy’s arrival rug will not be red — had been prompted by Will Smith slapping the comedian Chris Rock across the face onstage at last year’s ceremony.

“I think the decision to go with a champagne carpet rather than a red carpet shows just how confident we are that no blood will be shed,” he said.

Oscars organizers said they wanted the rug to be mellow, like a beach at sunset.

The 50,000-square-foot rug, which was created in a color chosen by the academy, is the latest in a trend of colorful carpets sweeping premieres, galas and award ceremonies across the country, from the Emmys (gold) to the Golden Globes (gray) to the purple-carpeted world premiere of “Black Panther: Wakanda Forever” in Los Angeles in November.

“Every year, a new color will be a hot color,” said Steve Olive, the president of Event Carpet Pros, the company that has manufactured the carpet for the Oscars for more than 20 years, as well as events on both coasts like the Golden Globes, the Emmy Awards, the Grammy Awards and thousands of movie premieres. “This year seems to be a lot of lavender,” he said. (Red, he notes, is still the most popular color, though black, white and gray are gaining on it.)

Clockwise from top left: The Emmys carpet in 2022; the "Avatar: The Way of Water" premiere in 2022; the premiere of ”Black Panther: Wakanda Forever” in 2022; and the Golden Globe Awards in 2023. Credit...Clockwise from top left; Lisa O'Connor/Invision, via Associated Press, Allison Dinner/EPA, via Shutterstock, Valerie Macon/Agence France-Presse — Getty Images, Jon Kopaloff/Getty Images

Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.


Thank you for your patience while we verify access.

Already a subscriber? Log in.

Want all of The Times? Subscribe.

Advertisement

SKIP ADVERTISEMENT