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Credit...Dana Scruggs for The New York Times

Gwyneth Paltrow Looks Back at 15 Years of Goop and More: ‘Don’t Put Me on Truth Serum.’

The actress and entrepreneur knows she and her company are cultural lightning rods.

“I don’t think that anybody thinks I actually operate my company,” Gwyneth Paltrow said.

Ms. Paltrow, an actress and the founder and chief executive of Goop, was draped horizontally over a chair in the living room of her home in Amagansett, N.Y., in late July. “I think people think I’m the figurehead,” she said. “I definitely operate the company, but I’ve never been a person to try to correct public opinion or a misconception. I think it’s a bit of a fruitless exercise.”

She gestured with her hands while she talked and pointed and kicked her shoeless feet for emphasis.

This month, Goop will celebrate its 15th anniversary. And Ms. Paltrow, 51, was feeling reflective, drinking tea and wearing a blue and white striped caftan she bought from a sponsored post on Instagram that had no tag other than a size medium.

Goop started in 2008 with a newsletter she wrote from her home in London, where she was living with her two young children — Apple, who is now 19, and Moses, 17 — and her first husband, the Coldplay singer Chris Martin.

“I had a very small, nice life in North London with my mother, mummy friends and married to a rock star, which came with a set of complications,” she said. “If you’re married to someone who’s a touring musician, you’re home by yourself a lot. And so I was in this little bubble with my kids, and I obviously had not wanted to travel and work and be on a set.”

ImageMs. Paltrow is seen in front of leafy greenery, her head tilted upward, her eyes closed. She wears a caramel-colored sleeveless dress with a deep V neckline.
On the 15th anniversary of Goop, Gwyneth Paltrow is feeling reflective. Credit...Dana Scruggs for The New York Times

It had been about a decade since she won the Academy Award for best actress for “Shakespeare in Love.” “Hold on,” she said. “What year was it? I have it in the other room, I’ll go look what it says.” She jogged to an adjoining room to retrieve the Oscar statuette from 1998.


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