Internet Culture
Vox's coverage of the latest memes, social media controversies, YouTube drama, and more.
The latest in Internet Culture
![Why does Spotify want me to listen to Sabrina Carpenter so bad?](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/SabrinaCarpenter_01.png?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![Why does Spotify want me to listen to Sabrina Carpenter so bad?](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/SabrinaCarpenter_01.png?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
Those conspiracy theories about “Please Please Please” and “Espresso,” explained.
![Tiktok is full of bad health “tricks”](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/GettyImages-1718248545.jpg?quality=90&strip=all&crop=24.996999879995%2C0%2C50.00600024001%2C100&w=2400)
![Tiktok is full of bad health “tricks”](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/GettyImages-1718248545.jpg?quality=90&strip=all&crop=12.495499819993%2C0%2C75.009000360014%2C100&w=2400)
Beer for a tan? Garlic cloves for sinuses? Don't fall for the firehose of health BS online.
![Hawk Tuah Girl, explained by straight dudes](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-28-at-9.40.31%E2%80%AFAM.png?quality=90&strip=all&crop=17.008797653959%2C0%2C65.982404692082%2C100&w=2400)
![Hawk Tuah Girl, explained by straight dudes](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-28-at-9.40.31%E2%80%AFAM.png?quality=90&strip=all&crop=0.51319648093842%2C0%2C98.973607038123%2C100&w=2400)
Whether or not you’ve heard of the viral heroine says a lot about your proximity to the bro internet.
![The whole time? The Boys has been making fun of Trumpers the whole time?!](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-24-at-2.26.49%E2%80%AFPM.png?quality=90&strip=all&crop=28.471138845554%2C0%2C43.057722308892%2C100&w=2400)
![The whole time? The Boys has been making fun of Trumpers the whole time?!](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/Screenshot-2024-06-24-at-2.26.49%E2%80%AFPM.png?quality=90&strip=all&crop=17.706708268331%2C0%2C64.586583463339%2C100&w=2400)
Why fans keep missing the point of The Boys.
![“Black girl tanning” is the summer’s most radical beauty trend](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/SelfTanner_Vox_option6.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
Tanning is having a moment — and Black women are finally a part of it.
![This Targaryen family tree explains Jon Snow’s parentage — and sets up House of the Dragon](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23955015/804helensloan_hbo_3__13298.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![This Targaryen family tree explains Jon Snow’s parentage — and sets up House of the Dragon](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23955015/804helensloan_hbo_3__13298.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
Untangling one of Games of Thrones’ biggest secrets.
![Why are we so obsessed with morning routines?](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/GettyImages-1284856826.jpg?quality=90&strip=all&crop=16.622340425532%2C0%2C66.755319148936%2C100&w=2400)
![Why are we so obsessed with morning routines?](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/GettyImages-1284856826.jpg?quality=90&strip=all&crop=0%2C0.066401062417%2C100%2C99.867197875166&w=2400)
From meditation and cold plunging to coffee and cigarettes, morning routines show us what we value.
![The backlash against children’s YouTuber Ms Rachel, explained](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/gettyimages-2155220392.jpg?quality=90&strip=all&crop=18.883333333333%2C0%2C62.233333333333%2C100&w=2400)
![The backlash against children’s YouTuber Ms Rachel, explained](https://platform.vox.com/wp-content/uploads/sites/2/2024/06/gettyimages-2155220392.jpg?quality=90&strip=all&crop=3.325%2C0%2C93.35%2C100&w=2400)
The preschool teacher-turned-content creator is an advocate for all families. Conservatives are mad about it.
![Is TikTok breaking young voters’ brains?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25430911/Lede_new_1.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
TikTok has made itself into a hub for Gen Z political expression. But as Zoomers change politics, how is the app changing them?
![The internet peaked with “the dress,” and then it unraveled](https://platform.vox.com/wp-content/uploads/sites/2/2024/04/05-TheDress.png?quality=90&strip=all&crop=18.53359375%2C0%2C66.666666666667%2C100&w=2400)
The ominously perfect meme marked the splintering of our shared reality.
![Why the uncanny “All eyes on Rafah” image went so viral](https://platform.vox.com/wp-content/uploads/sites/2/2024/05/GettyImages-1938292280_5b2d1f.jpg?quality=90&strip=all&crop=16.18%2C0%2C67.64%2C100&w=2400)
![Why the uncanny “All eyes on Rafah” image went so viral](https://platform.vox.com/wp-content/uploads/sites/2/2024/05/GettyImages-1938292280_5b2d1f.jpg?quality=90&strip=all&crop=0%2C0.71949536763256%2C100%2C98.561009264735&w=2400)
In the wake of another deadly attack by Israel, a seemingly AI-generated image has circulated on Instagram Stories.
![The sundress discourse, explained](https://platform.vox.com/wp-content/uploads/sites/2/2024/05/GettyImages-172244479.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![The sundress discourse, explained](https://platform.vox.com/wp-content/uploads/sites/2/2024/05/GettyImages-172244479.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
How the male gaze launched an internet debate about who summer dresses are really for.
![Why AI art will always kind of suck](https://platform.vox.com/wp-content/uploads/sites/2/2024/05/AI-ART_final_revised.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
If you look at art and all you see is content, that’s all you’ll get out of it.
![Is it ever okay to film strangers in public?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25451792/GettyImages_1084307836.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![Is it ever okay to film strangers in public?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25451792/GettyImages_1084307836.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
Nobody wants to be filmed without their knowledge. Why does it make up so much of the content we watch?
![When TikTok therapy is more lucrative than seeing clients](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25451681/GettyImages_1729205924.jpg?quality=90&strip=all&crop=13.389328063241%2C0%2C73.221343873518%2C100&w=2400)
![When TikTok therapy is more lucrative than seeing clients](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25451681/GettyImages_1729205924.jpg?quality=90&strip=all&crop=0%2C4.4759334233018%2C100%2C91.048133153396&w=2400)
Why juggle 25 people a week when you can make 30-second videos instead?
![Everything’s a cult now](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25417731/GettyImages_1404228238.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![Everything’s a cult now](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25417731/GettyImages_1404228238.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
Derek Thompson on what the end of monoculture could mean for American democracy.
![A hack nearly gained access to millions of computers. Here’s what we should learn from this.](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25386539/GettyImages_1818127161.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![A hack nearly gained access to millions of computers. Here’s what we should learn from this.](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25386539/GettyImages_1818127161.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
The internet is far less secure than it ought to be.
![How “industry plants” became the internet’s hottest conspiracy](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25375005/Vox_IndustryPlant_16_9.png?quality=90&strip=all&crop=21.88126120426%2C0%2C56.237477591479%2C100&w=2400)
It seems like every musician is being labeled an “industry plant” — does it actually mean anything?
![Does it matter if Carrie Bradshaw is the worst?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25380264/GettyImages_129146600__1_.jpg?quality=90&strip=all&crop=18.133333333333%2C0%2C63.733333333333%2C100&w=2400)
![Does it matter if Carrie Bradshaw is the worst?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25380264/GettyImages_129146600__1_.jpg?quality=90&strip=all&crop=2.2%2C0%2C95.6%2C100&w=2400)
Carrie Bradshaw is a menace. That’s the point.
![Are Skims campaigns the new Vogue covers?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25297812/Screen_Shot_2024_02_21_at_2.17.32_PM.png?quality=90&strip=all&crop=16.573033707865%2C0%2C66.85393258427%2C100&w=2400)
The internet loves Kim Kardashian’s shapewear company. But it loves its ads even more.
![Connections, the most fun (and sometimes frustrating) game on the internet](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25356273/Connections_Vox.png?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![Connections, the most fun (and sometimes frustrating) game on the internet](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25356273/Connections_Vox.png?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
Why a really great word game makes you feel smart, and also stupid.
![The latest drama in “poverty porn” YouTube, explained](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25346875/2071892271.jpg?quality=90&strip=all&crop=16.62%2C0%2C66.76%2C100&w=2400)
![The latest drama in “poverty porn” YouTube, explained](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25346875/2071892271.jpg?quality=90&strip=all&crop=0%2C0.069902137008185%2C100%2C99.860195725984&w=2400)
Nobody wins when creators fight over who is helping a poor family the most.
![The Mr. Beastification of entertainment](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25342756/GettyImages_1247748364.jpg?quality=90&strip=all&crop=16.650390625%2C0%2C66.69921875%2C100&w=2400)
![The Mr. Beastification of entertainment](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25342756/GettyImages_1247748364.jpg?quality=90&strip=all&crop=0%2C0.024402147388969%2C100%2C99.951195705222&w=2400)
The most popular YouTuber in the world is going Hollywood.
![Gen Z is officially old enough to feel old. Feel old yet?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25319299/GettyImages_1500857454.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![Gen Z is officially old enough to feel old. Feel old yet?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25319299/GettyImages_1500857454.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
TikTok’s “how old do I look?” trend is exacerbating fears that people have had for generations.
![Why all the internet’s boyfriends are Irish](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25308554/GettyImages_1542850132.jpg?quality=90&strip=all&crop=16.633333333333%2C0%2C66.733333333333%2C100&w=2400)
![Why all the internet’s boyfriends are Irish](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25308554/GettyImages_1542850132.jpg?quality=90&strip=all&crop=0%2C0.049950049950048%2C100%2C99.9000999001&w=2400)
Irish men are having a moment in Hollywood.
![The chaotic, irreplaceable Wendy Williams](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22795903/GettyImages_1017903626.jpg?quality=90&strip=all&crop=17.389273033078%2C0%2C65.221453933844%2C100&w=2400)
Wendy Williams’s rise, reputation, and absence from her talk show, explained.
![What’s behind the power of tiny eyeglasses?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25287921/GettyImages_1987576095.jpg?quality=90&strip=all&crop=16.650390625%2C0%2C66.69921875%2C100&w=2400)
![What’s behind the power of tiny eyeglasses?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25287921/GettyImages_1987576095.jpg?quality=90&strip=all&crop=0%2C0.024402147388969%2C100%2C99.951195705222&w=2400)
You can find the hottest accessory of the season at CVS.
![Tiktok is full of tryhard slang](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25268353/Untitled_design__13_.png?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![Tiktok is full of tryhard slang](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25268353/Untitled_design__13_.png?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
The platform has seen a bizarre (and annoying) explosion of language as creators rush to coin terms.
![Everybody has to self-promote now. Nobody wants to.](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25258757/Vox_EleniKalorkoti.jpg?quality=90&strip=all&crop=21.875%2C0%2C56.25%2C100&w=2400)
So you want to be an artist. Do you have to start a TikTok?
![The bland allure of Hailey Bieber](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25256494/GettyImages_1819264841.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
Explaining Gen Z’s reigning beauty queen.
![The nine-month cruise that took over TikTok](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25242290/GettyImages_672508146.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![The nine-month cruise that took over TikTok](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25242290/GettyImages_672508146.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
On the high seas, it’s content creators versus the other passengers.
![If you want to understand modern politics, you have to understand modern fandom](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25234322/1776365394.jpg?quality=90&strip=all&crop=21.5771484375%2C0%2C66.69921875%2C100&w=2400)
You don’t just vote for Trump. You stan him.
![Why is dating advice on TikTok so sexist — and so bleak?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25115698/GettyImages_97232797.jpg?quality=90&strip=all&crop=17.558139534884%2C0%2C64.883720930233%2C100&w=2400)
![Why is dating advice on TikTok so sexist — and so bleak?](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25115698/GettyImages_97232797.jpg?quality=90&strip=all&crop=1.3372093023256%2C0%2C97.325581395349%2C100&w=2400)
Self-described “dating experts” on TikTok are pushing advice that’s both regressive and depressing.
![Why influencers with 7, 8, or 10 kids are having a moment](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25091987/R3_Vox_Lede_InfluencerswithKids.png?quality=90&strip=all&crop=21.875%2C0%2C56.25%2C100&w=2400)
Americans are having smaller families. Why are we obsessed with large ones?
![Explaining “Twin Flames,” the subject of Netflix’s disturbing new documentary](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25082319/Escaping_Twin_Flames_S1_E1_00_20_16_06.png?quality=90&strip=all&crop=25%2C0%2C50%2C100&w=2400)
![Explaining “Twin Flames,” the subject of Netflix’s disturbing new documentary](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25082319/Escaping_Twin_Flames_S1_E1_00_20_16_06.png?quality=90&strip=all&crop=12.5%2C0%2C75%2C100&w=2400)
Escaping Twin Flames shows how a self-styled guru turned soul mates into a dangerous form of coercive control.
![The lie of “deinfluencing”](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25065361/LorenaSpurio_InternetTaughtUs.jpg?quality=90&strip=all&crop=21.836007130125%2C0%2C56.32798573975%2C100&w=2400)
Influencers will never influence us to buy less stuff. It’s antithetical to the job.
![Five Nights at Freddy’s, the cult horror game turned movie, explained](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25032541/5769_D030_00226_R.png?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![Five Nights at Freddy’s, the cult horror game turned movie, explained](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25032541/5769_D030_00226_R.png?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
How a collection of jump scares and killer animatronics shaped a decade of gaming culture.
![You gotta just ignore annoying tweets](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24970623/GettyImages_146672182.jpg?quality=90&strip=all&crop=16.666666666667%2C0%2C66.666666666667%2C100&w=2400)
![You gotta just ignore annoying tweets](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24970623/GettyImages_146672182.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)
Yes, people on the internet are irritating. And yet.
![Naomi Klein on her doppelganger (and yours)](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24950724/gettyimages_1147506986_170667a.jpg?quality=90&strip=all&crop=12.526096033403%2C0%2C74.947807933194%2C100&w=2400)
![Naomi Klein on her doppelganger (and yours)](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24950724/gettyimages_1147506986_170667a.jpg?quality=90&strip=all&crop=0%2C5.5246053853296%2C100%2C88.950789229341&w=2400)
Are we living through a uniquely brain-breaking era? Ask someone who went deep into the “mirror world.”
![Sound of Freedom wants to raise awareness about child trafficking. Here’s what it’s really doing.](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24787460/SOF_Background_Key_Art_2_1920x1080_20230510_BP_V3_lowres.jpg?quality=90&strip=all&crop=21.875%2C0%2C56.25%2C100&w=2400)
![Sound of Freedom wants to raise awareness about child trafficking. Here’s what it’s really doing.](https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24787460/SOF_Background_Key_Art_2_1920x1080_20230510_BP_V3_lowres.jpg?quality=90&strip=all&crop=7.8125%2C0%2C84.375%2C100&w=2400)
Is a movie still just a movie if it becomes a culture war battleground?