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Internet Culture

Vox's coverage of the latest memes, social media controversies, YouTube drama, and more.

The latest in Internet Culture

Why does Spotify want me to listen to Sabrina Carpenter so bad?Why does Spotify want me to listen to Sabrina Carpenter so bad?
Culture

Those conspiracy theories about “Please Please Please” and “Espresso,” explained.

By Rebecca Jennings
Tiktok is full of bad health “tricks”Tiktok is full of bad health “tricks”
Even Better

Beer for a tan? Garlic cloves for sinuses? Don't fall for the firehose of health BS online.

By Keren Landman, MD
Hawk Tuah Girl, explained by straight dudesHawk Tuah Girl, explained by straight dudes
Internet Culture

Whether or not you’ve heard of the viral heroine says a lot about your proximity to the bro internet.

By Alex Abad-Santos
The whole time? The Boys has been making fun of Trumpers the whole time?!The whole time? The Boys has been making fun of Trumpers the whole time?!
Culture

Why fans keep missing the point of The Boys.

By Alex Abad-Santos
“Black girl tanning” is the summer’s most radical beauty trend
Culture

Tanning is having a moment — and Black women are finally a part of it.

By Kyndall Cunningham
This Targaryen family tree explains Jon Snow’s parentage — and sets up House of the DragonThis Targaryen family tree explains Jon Snow’s parentage — and sets up House of the Dragon
Games of Thrones season 8

Untangling one of Games of Thrones’ biggest secrets.

By Aja Romano
Why are we so obsessed with morning routines?Why are we so obsessed with morning routines?
Culture

From meditation and cold plunging to coffee and cigarettes, morning routines show us what we value.

By Constance Grady
The backlash against children’s YouTuber Ms Rachel, explainedThe backlash against children’s YouTuber Ms Rachel, explained
Culture

The preschool teacher-turned-content creator is an advocate for all families. Conservatives are mad about it.

By Sam Delgado
Is TikTok breaking young voters’ brains?
TikTok

TikTok has made itself into a hub for Gen Z political expression. But as Zoomers change politics, how is the app changing them?

By Christian Paz
The internet peaked with “the dress,” and then it unraveled
Science

The ominously perfect meme marked the splintering of our shared reality.

By Brian Resnick
Why the uncanny “All eyes on Rafah” image went so viralWhy the uncanny “All eyes on Rafah” image went so viral
Internet Culture

In the wake of another deadly attack by Israel, a seemingly AI-generated image has circulated on Instagram Stories.

By Rebecca Jennings
The sundress discourse, explainedThe sundress discourse, explained
Culture

How the male gaze launched an internet debate about who summer dresses are really for.

By Rebecca Jennings
Why AI art will always kind of suck
Culture

If you look at art and all you see is content, that’s all you’ll get out of it.

By Rebecca Jennings
Is it ever okay to film strangers in public?Is it ever okay to film strangers in public?
Culture

Nobody wants to be filmed without their knowledge. Why does it make up so much of the content we watch?

By Rebecca Jennings
When TikTok therapy is more lucrative than seeing clientsWhen TikTok therapy is more lucrative than seeing clients
Culture

Why juggle 25 people a week when you can make 30-second videos instead?

By Rebecca Jennings
Everything’s a cult nowEverything’s a cult now
Audio
The Gray Area

Derek Thompson on what the end of monoculture could mean for American democracy.

By Sean Illing
A hack nearly gained access to millions of computers. Here’s what we should learn from this.A hack nearly gained access to millions of computers. Here’s what we should learn from this.
Future Perfect

The internet is far less secure than it ought to be.

By Kelsey Piper
How “industry plants” became the internet’s hottest conspiracy
Culture

It seems like every musician is being labeled an “industry plant” — does it actually mean anything?

By Kyndall Cunningham
Does it matter if Carrie Bradshaw is the worst?Does it matter if Carrie Bradshaw is the worst?
Culture

Carrie Bradshaw is a menace. That’s the point.

By Kyndall Cunningham
Are Skims campaigns the new Vogue covers?
Celebrity Culture

The internet loves Kim Kardashian’s shapewear company. But it loves its ads even more.

By Kyndall Cunningham
Connections, the most fun (and sometimes frustrating) game on the internetConnections, the most fun (and sometimes frustrating) game on the internet
Culture

Why a really great word game makes you feel smart, and also stupid.

By Rebecca Jennings
The latest drama in “poverty porn” YouTube, explainedThe latest drama in “poverty porn” YouTube, explained
Technology

Nobody wins when creators fight over who is helping a poor family the most.

By A.W. Ohlheiser
The Mr. Beastification of entertainmentThe Mr. Beastification of entertainment
Culture

The most popular YouTuber in the world is going Hollywood.

By Rebecca Jennings
Gen Z is officially old enough to feel old. Feel old yet?Gen Z is officially old enough to feel old. Feel old yet?
Culture

TikTok’s “how old do I look?” trend is exacerbating fears that people have had for generations.

By Rebecca Jennings
Why all the internet’s boyfriends are IrishWhy all the internet’s boyfriends are Irish
Culture

Irish men are having a moment in Hollywood.

By Kyndall Cunningham
The chaotic, irreplaceable Wendy Williams
Culture

Wendy Williams’s rise, reputation, and absence from her talk show, explained.

By Melinda Fakuade
What’s behind the power of tiny eyeglasses?What’s behind the power of tiny eyeglasses?
Culture

You can find the hottest accessory of the season at CVS.

By Rebecca Jennings
Tiktok is full of tryhard slangTiktok is full of tryhard slang
Culture

The platform has seen a bizarre (and annoying) explosion of language as creators rush to coin terms.

By Rebecca Jennings
Everybody has to self-promote now. Nobody wants to.
Culture

So you want to be an artist. Do you have to start a TikTok?

By Rebecca Jennings
The bland allure of Hailey Bieber
Culture

Explaining Gen Z’s reigning beauty queen.

By Kyndall Cunningham
The nine-month cruise that took over TikTokThe nine-month cruise that took over TikTok
Culture

On the high seas, it’s content creators versus the other passengers.

By Rebecca Jennings
If you want to understand modern politics, you have to understand modern fandom
Culture

You don’t just vote for Trump. You stan him.

By Aja Romano
Why is dating advice on TikTok so sexist — and so bleak?Why is dating advice on TikTok so sexist — and so bleak?
Culture

Self-described “dating experts” on TikTok are pushing advice that’s both regressive and depressing.

By Rebecca Jennings
Why influencers with 7, 8, or 10 kids are having a moment
Family

Americans are having smaller families. Why are we obsessed with large ones?

By Anna North
Explaining “Twin Flames,” the subject of Netflix’s disturbing new documentaryExplaining “Twin Flames,” the subject of Netflix’s disturbing new documentary
Culture

Escaping Twin Flames shows how a self-styled guru turned soul mates into a dangerous form of coercive control.

By Aja Romano
The lie of “deinfluencing”
You should probably buy less stuff

Influencers will never influence us to buy less stuff. It’s antithetical to the job.

By Rebecca Jennings
Five Nights at Freddy’s, the cult horror game turned movie, explainedFive Nights at Freddy’s, the cult horror game turned movie, explained
Culture

How a collection of jump scares and killer animatronics shaped a decade of gaming culture.

By Aja Romano
You gotta just ignore annoying tweetsYou gotta just ignore annoying tweets
Culture

Yes, people on the internet are irritating. And yet.

By Rebecca Jennings
Naomi Klein on her doppelganger (and yours)Naomi Klein on her doppelganger (and yours)
Audio
The Gray Area

Are we living through a uniquely brain-breaking era? Ask someone who went deep into the “mirror world.”

By Sean Illing
Sound of Freedom wants to raise awareness about child trafficking. Here’s what it’s really doing.Sound of Freedom wants to raise awareness about child trafficking. Here’s what it’s really doing.
Culture

Is a movie still just a movie if it becomes a culture war battleground?

By Aja Romano