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Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative
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Ultimate AV Script Template to Write Better Ads [FREE AV Script Template]
Writing an Audio/Visual (AV) script template can be a nerve-racking undertaking. Your message may be simple, but getting it down
What is Dramatic Irony? Definition and Examples
Dramatic IronyOpen menu Types of Irony What is Tragic Irony Stages of Dramatic Irony Verbal IronyOpen menu Sarcasm Understatement Overstatement
What is Situational Irony? Definition and Examples
Dramatic IronyOpen menu Types of Irony What is Tragic Irony Stages of Dramatic Irony Verbal IronyOpen menu Sarcasm Understatement Overstatement
How to Write a Buzzworthy Explainer Video Script [Free Template]
Sixty-one percent of businesses use explainer videos to market their products and services. But how do you start from scratch?
How to Pitch a Video Concept that Wins Over Clients
Video concepts are only as good as how you pitch them. Your video agency may have the next ‘Got Milk’
Video Production Process Explained: How to Make a Corporate Video
You’re ready to produce your corporate video. The deadline is approaching and it’s time to plan your shoot. A pen,
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Free Download! Story Circle Worksheet Bundle
Download this Story Circle bundle to get a printable worksheet, a workbook, and an infographic breaking down The Dark Knight using this method.
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