If you’ve spent some time on social media, you’ve probably encountered an A.S.M.R. video. Filled with whispers and crinkles and clicks, A.S.M.R. videos are designed to give viewers a pleasant, tingly sensation. And for years, they have occupied a niche corner of the internet.
But as our internet culture reporter, Madison Malone Kircher, tells us, the sonic aesthetic of these videos has spread. If you listen closely, you will notice the sounds of A.S.M.R. everywhere from carpet cleaning clips to Super Bowl ads.
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