The Sneaky Sticker Shock of Subscription Culture

In recent years, much of my life as a consumer has shifted to what I like to call background spending. As I’ve subscribed to more apps and streaming platforms, significant sums of my money tend to drift away each month without my ever thinking about it. It’s as if it were a tax being taken out of my paycheck, one spent on something silly or indulgent like a subscription box of international snacks instead of — I don’t know — basic public infrastructure.

Think of it as automated capitalism. Spending without the hassle of spending. Acquisition without action. Or thought.

But while this swell of subscriptions was sold to me on the premise it would make my life more hassle-free, there was a certain sticker shock I felt upon discovering how much I was spending without realizing each month ($179.45) — after I’d already spent it, of course.

I can’t help feeling I’m being conned just a little. I admit I had forgotten I was paying monthly for the privilege of Apple TV+ after being hooked by the first season of “Ted Lasso,” then quickly falling off the bandwagon. When I reopened the app for the first time in eons, I was confronted with dozens of shows I’ve never heard of but to whose production budgets I’ve been contributing generously.

You see, the thing about background spending is it tends to happen, well, in the background without your full attention. And therein lies the point.

“Hand over your credit card details and let us take care of the rest,” these companies assure us. But by agreeing to this trade, we’ve become passive consumers who are allowing the balance of capitalism to tilt away from us. We have ceded one of our key powers as individuals: our agency.