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‘Barbie’ Review: Out of the Box and On the Road

She’s in the driver’s seat, headed for uncharted territory (flat feet!). But there are limits to how much dimension even Greta Gerwig can give this branded material.

Margot Robbie, dressed in head-to-toe pink, drives a pink convertible with Ryan Gosling, also in pink, in the back seat. They’re driving through the desert, with a sign reading Barbie Land behind them.
Margot Robbie, right, as Barbie, and Ryan Gosling, as Ken, in Greta Gerwig’s “Barbie.”Credit...Warner Bros.
Barbie
Directed by Greta Gerwig
Adventure, Comedy, Fantasy
PG-13
1h 54m

Can a doll with an ingratiating smile, impossible curves and boobs ready for liftoff be a feminist icon? That’s a question that swirls through Greta Gerwig’s “Barbie,” a live-action, you-go-girl fantasia about the world’s most famous doll. For more than half a century, Barbie has been, by turns, celebrated as a font of girlhood pleasure and play, and rebuked as an instrument of toxic gender norms and consumerist ideals of femininity. If Barbie has been a culture-war hot spot for about as long as it’s been on the shelves, it’s because the doll perfectly encapsulates changing ideas about girls and women: our Barbies, ourselves.

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Gerwig carves a comic pathway into these representational thickets partly by means of mythology. In outline, the movie offers a savvy, updated riff on the Greek myth of Pygmalion, which has inspired myriad stories about men and the women they invent. In the original, a male sculptor creates and falls in love with a beautiful statue; in George Bernard Shaw’s play “Pygmalion” and in the Lerner-Loewe musical “My Fair Lady,” she’s a Cockney flower girl. In “Barbie,” by contrast, it’s the imaginations of the girls and women who play with the doll that give it something like life, a fitting shift for a movie that takes sisterhood as a starting point.

These imaginers first and foremost include Gerwig herself. The movie opens with a prelude that parodies the “dawn of man” sequence in “2001: A Space Odyssey” (with girls, not ape-men), and then shifts to Barbie Land, a kaleidoscopic wonderland. There, Gerwig sets the scene and tone with Barbie (Margot Robbie) — who calls herself stereotypical Barbie — soon floating out of her Dreamhouse, as if she were being lifted by a giant invisible hand. It’s a witty auteurist flourish. The Mattel brand looms large here, but Gerwig, whose directorial command is so fluent she seems born to filmmaking, is announcing that she’s in control.

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transcript

‘Barbie’ | Anatomy of a Scene

Greta Gerwig, the co-writer and director of “Barbie,” narrates this musical sequence, including Ryan Gosling’s performance of the song “I’m Just Ken.”

“My name is Greta Gerwig, and I am the co-writer and director of ‘Barbie.’” “(SINGING) I’m just Ken. Anywhere else, I’d be a ten.” “The thing that I can say most about this sequence is that this was the thing that I most knew what I wanted it to be, and no one else knew what I wanted it to be. Every time I look at this, it’s just the ridiculousness of how we did it, which is they’re obviously arriving on these pedalos on a beach that has no water. It’s a solid mass with these waves that are sculptures. And I had everyone in this scene pretend to be moving in slow motion except for Ryan, who’s singing. And I think I got four takes into it, and I thought, this just — is this so ridiculous that I’m doing pretend slow motion? But then I thought, I think I just have to commit. Now I’ve done it. There’s nothing else I can do. My stunt coordinator, Roy Taylor, who’s a brilliant, brilliant person, and he worked with my choreographer, Jenny White, because I wanted all the fighting to be somewhere between dancing and a kind of vaudevillian ridiculousness of a Buster Keaton or a Charlie Chaplin. I love that kind of physical comedy. So you see men tangoing in the background in addition to fighting. Because they’re Kens, they’re children. It all sort of goes together.” “Ah!” “Ah! Ah!” “Then we have our Barbies, who are sort of watching with their pink boilersuits, which I think Jacqueline Durran, who is the costume designer, she did the pink boilersuits because I wore boilersuits every day. And she was like, I’ve decided what the Barbies will wear when they’re taking back Barbieland. And I cried when I saw it because I was like, oh, it’s a tribute to me. So much of this sequence is the song that Mark Ronson and Andrew Wyatt wrote, which was not in the script. But I did ask them because they were writing the song that became Dua Lipa’s ‘Dance the Night.’ I said we need a Ken song, and I think it goes in the battle. And then they wrote this song from the perspective of Ken. And then I said, Ryan, are you up for singing this? And he said yes, ultimately. But initially, I don’t know. I think he was like, you never said anything about this at the beginning. But I think they sent me 30 seconds of an idea for the song, that I just loved. And then I was like, Can you make it 11 minutes long? Because I want it to go through this whole sequence. And then this part, this dream ballet part, Sarah Greenwood, who is a production designer, and Katie Spencer built this stage to echo the dream ballet stage from ‘Singin’ in the Rain’ because I love that movie. And that has one of the best dream ballets of all time because they have a dream ballet that is inside of another dream ballet, which, I think, when people are like, will anyone understand this? I was like, yes. There is a context for this. They’ll grasp it. And every Ken, every Barbie, is a dancer the whole time. And then I chose all the actors, too, because they were good dancers. Jenny White, who was my choreographer, she and I looked at a lot of different musicals, different dream ballets. But Busby Berkeley was a huge reference.” “(SINGING) I’m just Ken. Anywhere else, I’d be a ten.” “I kind of love that ‘we’re putting on a show’ element of this movie, which is very connected to theater and also the pleasure of making something in a childlike way. And we started with dance rehearsals, and I think it was a good way to put everybody in that mindset of it’s not about perfection. It’s about this joy. And they obviously embodied that. In a way, you want the audience to walk out and say, I’d like to go make something. I want to go play. I want to go set something up. I want to do a performance. And that’s how I felt when I watched a lot of movies when I was a kid, or theater. I instantly was like, I’m going to organize my own version of ‘Starlight Express’ right now.” “(SINGING) Nobody else Nobody else I’m just Ken.”

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Greta Gerwig, the co-writer and director of “Barbie,” narrates this musical sequence, including Ryan Gosling’s performance of the song “I’m Just Ken.”CreditCredit...Warner Bros.

Written by Gerwig and her partner, Noah Baumbach, the movie introduces Barbie on yet another perfect day in Barbie Land, in which dolls played by humans exist in what resembles a toyland gated community. There, framed by a painted mountain range, Barbie and a diverse group of other Barbies rule, living in homes with few exterior walls. With their flat roofs, clean lines and pink décor — a spherical TV, Eero Saarinen-style tulip table and chairs — the overarching look evokes the era when Barbie first hit the market. It’s very Palm Springs circa 1960, an aesthetic that could be called bubble-gum midcentury modern.


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