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One of only a few businesses in town, the store, with its bright red trim, is hard to miss.

The World Through a Lens

Capturing the Joyful Spirit of a Montana General Store

The state’s oldest continually open general store serves customers in Fishtail from all walks of life, from ranchers and miners to doctors and C.E.O.s.

My husband probably thought I had found someone else. Why else would I keep detouring off Interstate 90 to a town whose population is smaller than my daughter’s high school class?

Even though I’ve lived in nearby Bozeman for 28 years, there’s something provocative about Fishtail, Mont., a tiny town with about 250 residents. But it wasn’t another lover, and it wasn’t the scenic grandeur or sparkling nightlife. The attraction — however unbelievable it may seem — was the Fishtail General Store.

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A freshly made cherry pie, one of many desserts on offer.
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Bill Kalyn, a visitor from Canada, works his way through a cup of ice cream.

If you drive through Fishtail, you can’t miss the store: It’s one of the two or three businesses in town (depending on whether you count the post office), and it’s strikingly quaint.

Founded in 1900, the business is Montana’s oldest continually open general store. Owned and managed by Katy Martin for the last 22 years, the store is a fixture in this rural community. “Katy is a force of energy and generosity,” said Nan Sollo, a longtime customer. “This store is a labor of love.”

At 72, Katy never stops moving — except to greet her customers. Her manager, Melissa Husted, compares her to a hummingbird: always on the go.


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