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Peter McIndoe, the 23-year-old creator of the Birds Aren't Real movement, with his van in Fayetteville, Ark.Credit...Rana Young for The New York Times

Birds Aren’t Real, or Are They? Inside a Gen Z Conspiracy Theory.

Peter McIndoe, the 23-year-old creator of the viral Birds Aren’t Real movement, is ready to reveal what the effort is really about.

In Pittsburgh, Memphis and Los Angeles, massive billboards recently popped up declaring, “Birds Aren’t Real.”

On Instagram and TikTok, Birds Aren’t Real accounts have racked up hundreds of thousands of followers, and YouTube videos about it have gone viral.

Last month, Birds Aren’t Real adherents even protested outside Twitter’s headquarters in San Francisco to demand that the company change its bird logo.

The events were all connected by a Gen Z-fueled conspiracy theory, which posits that birds don’t exist and are really drone replicas installed by the U.S. government to spy on Americans. Hundreds of thousands of young people have joined the movement, wearing Birds Aren’t Real T-shirts, swarming rallies and spreading the slogan.

It might smack of QAnon, the conspiracy theory that the world is controlled by an elite cabal of child-trafficking Democrats. Except that the creator of Birds Aren’t Real and the movement’s followers are in on a joke: They know that birds are, in fact, real and that their theory is made up.

What Birds Aren’t Real truly is, they say, is a parody social movement with a purpose. In a post-truth world dominated by online conspiracy theories, young people have coalesced around the effort to thumb their nose at, fight and poke fun at misinformation. It’s Gen Z’s attempt to upend the rabbit hole with absurdism.


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