SPONSORSHIP
ICC revenue surges on $719 mn boost from WC 2023
Broadcaster Star India, which had acquired ICC media rights for 2015-23, paid $1.8-2 billion for the period. Most of the media rights fee payment was back loaded which means majority of the payment was to be made towards the end of the rights cycle.
Accenture inks three-year sponsorship deal with MI New York
Accenture has partnered with MI New York, the Major League Cricket Champions, to enhance performance on and off the field using digital services and consulting expertise. The partnership includes displaying the Accenture logo on MI New York jerseys.
Ancelotti’s Real Madrid find a new hero in Dani Carvajal to clinch 15th Champions League title
Madrid barely had to go through the motions to win. Vinicius Jr even got his customary breakaway goal. Jude Bellingham gets his first Champions League medal to make it a double in his first season, even if this was not his finest game. It didn’t need to be. It was all so inevitable. This time, not even Dortmund could have been fooled by the usual rope-a-dope, the near-cruelty of how Madrid seem to give you a chance.
Germany just launched its new point-based Opportunity Card. The best part? You don't need a job offer or family sponsorship
Germany's new Opportunity Card, also known as 'Chancenkarte,' offers a one-year residence permit for non-EU candidates to search for employment without a permanent contract, attracting skilled workers with simplified entry and job search processes.
Over 40 pc ads in Cricket World Cup 2023 promoted smokeless tobacco brands: Study
According to the study conducted by a group of experts from the Indian Council of Medical Research (ICMR) and Vital Strategies, of the total 41.3 per cent surrogate advertisements of smokeless tobacco (SLT) brands, 39.9 per cent were telecast during India's matches and 37.8 per cent during matches featuring one or both teams from South Asia (Afghanistan, Bangladesh, Pakistan and Sri Lanka).
BCCI signs IPL sponsorship deal with Wonder Cement worth Rs 250 crore
BCCI signs Wonder Cement as IPL's official umpire partner, replacing Paytm. Wonder Cement's Rs 250 crore deal spans IPL 2024-2028. It joins Tata Sons, My11Circle, AngelOne, RuPay, and Ceat in IPL sponsorship. The deal enhances Wonder Cement's nationwide brand exposure. The RK Group's cement business records strong financials and significant North Indian presence.
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IPL insurance claims hit Rs 150 crore
This year, the tournament took Rs 10,000 crore insurance cover from New India Insurance, National Insurance, and United Insurance, insuring against revenue losses from events like rain cancellations. Matches between Gujarat Titans and Kolkata Knight Riders, Rajasthan Royals and KKR, and Sunrisers Hyderabad and Gujarat Titans, were affected due to rains.
Japan's top rugby competition bucks trends, continues to grow as the game faces headwinds elsewhere
The Japan Rugby League One is experiencing historic growth, adding three new clubs next season, bringing the total to 26 teams across three divisions. Large corporations in Japan are sponsoring teams, and top foreign players are drawn to the league at a younger age, staying longer. This growth is in contrast to financial struggles faced by professional rugby in England, New Zealand, Australia, and elsewhere.
IPL: Incredibly Popular League
The IPL has become a global phenomenon since its inception in 2008, growing in stature and popularity with each passing season. Its success lies in its ability to deliver high-octane entertainment within a cricketing framework that appeals to both purists and casual fans alike. The T20 format ensures fast-paced action, while the inclusion of international stars creates a sense of spectacle and rivalry in every match.
Nandini’s partnership with T20 world cup will help dairy brand in global market, says Karnataka CM Siddaramaiah
The Karnataka Cooperative Milk Federation (KMF) has partnered with the Scotland and Ireland cricket teams, which Chief Minister Siddaramaiah believes will boost the global presence of the Nandini brand. This partnership was revealed as Cricket Scotland unveiled their jersey featuring Nandini's name for the ICC Men’s T20 World Cup. Siddaramaiah expressed delight in Nandini securing sponsorship for these teams, highlighting its existing popularity in countries like Malaysia, Vietnam, Singapore, UAE, and the USA.
As 'Nandini' sponsors T20 WC teams, Siddaramaiah says 'will take co-op brand to the world'
The Karnataka-based Nandini dairy brand has been announced as the official sponsor of the Scotland cricket team in the upcoming T20 World Cup in the US. Chief Minister Siddaramaiah praised the move as a significant step in making Nandini a global brand. The company, known in countries like Malaysia, Vietnam, Singapore, USA, Dubai, UAE, and UAE, is the second largest dairy co-operative in South India. KMF has 16 Milk Unions covering all districts of Karnataka.
ECB partners with RISE Worldwide to monetize virtual, digital ad assets in India
The England Cricket Board partners with RISE Worldwide and executives Tony Singh and Nikhil Bardia to monetize virtual and digital ad inventory in India until 2026, focusing on growing audience reach, engagement, and the fan base for English cricket during marquee matches by working with top-quality brands and earning broadcast rights revenue from India, including sponsorship revenue.
IPL washout spurs potential insurance claims of Rs 50-60 crore
The rain-induced washout of the Gujarat Titans versus Kolkata Knight Riders match on Monday has sparked concerns about revenue losses, leading sponsors and franchise owners to contemplate submitting claims to insurance providers. For this year's Indian Premier League (IPL), insurance coverage totaling Rs. 10,000 crore was procured from insurers such as New India Assurance, National Insurance Company, and United Insurance.
Pad up, there's a brand new deal street in town
Cricketers have signed at least half a dozen endorsement, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen, and Emcure Pharmaceuticals. Virat Kohli has collaborated with Philips for a limited-edition, co-designed beard trimmer, while Yashasvi Jaiswal has been signed by wearables brand boAt.
Extortion rises in Manipur: Traders pressured for arms sponsorship
During the violence several organization or fringe elements propped up, these organization self style themselves as civil society group. They espouse the cause of fighting for their respective communities and operate like armed cadres of a militia.
IPL: Gujarat Titans onboards 30 sponsors for IPL 2024 as run continues for profitability
Gujarat Titans, owned by CVC Capital Partners, has attracted 30 sponsors for the IPL 2024 season, aiming to enhance profitability and brand value. With 17 existing partners and 13 new ones, they anticipate a 24% increase in sponsorship revenue, targeting Rs 90 crore.
Punjab Kings eyes 8-10% increase in sponsorship revenue
The franchise has roped in Dream11 as the title sponsor, replacing EbixCash. KentRO, BKT Tyres, Jio, Hindware, and All Seasons are the principal sponsors. It also has partners like Astral Pipes, Lava Mobile, Avon Cycles, Timex, Dazller, Campa Cola, Advance Laminates, Polaroid, and FanCode.
Mumbai Indians hit another century in brand new season
The franchise has achieved a 20% increase in IPL sponsorship revenues in 2024, following a record haul of more than Rs 100 crore in 2023. "We continue to assert sponsorship dominance as we build momentum both on and off the field," the spokesperson said, adding, "We have recorded the best commercial year in the last 17 years of the IPL."
Indian sports industry clock 11 per cent growth in revenue to ₹15,766 crore in 2023
Media spends on sports fell 1% to ₹7,494 crore last year due to a 16% decline in TV ad revenue to ₹4,620 crore, according to the latest edition of the India Sports Sponsorship Report by GroupM ESP. The lower TV ad revenue represents the ad revenue loss suffered by Star Sports from the Indian Premier League (IPL) in 2023.
'WPL could earn up to Rs 125 cr in sponsorships'
The Women's Premier League (WPL) is predicted to generate up to Rs 125 crore in sponsorship revenues for the Board of Control for Cricket in India (BCCI) and its five teams. Central sponsorships could generate Rs 50 crore, while team sponsorships could earn Rs 50-65 crore. Experts suggest that team sponsorship revenue could be higher due to better performance. The WPL franchises include Delhi Capitals, Gujarat Giants, Mumbai Indians, Royal Challengers Bangalore, and UP Warriorz.
IPL Sponsors: Ceat retains IPL 'strategic timeout' partnership for Rs 240 crore
IPL sponsorship: Ceat will sponsorcertain segments of IPL matches, investing about Rs 240 crore over five years. The Board of Control for Cricket in India selected Ceat as an official partner. My11Circle, RuPay, and Angel One acquired IPL sponsorship slots. Ceat specialises in selling tyres for vehicles.
BCCI sells four IPL sponsorship slots for Rs 1,485 crore
The board managed to sell three of the six associate partnership slots on offer to fantasy sports platform My11Circle, payment service system RuPay, and online stock trading firm Angel One, one of the people quoted above said on condition of anonymity.
Tata to pay record-breaking Rs 2,500 crore for IPL title sponsorship rights
IPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship amount of Rs 2,500 crore. They previously held the rights in 2022 and 2023, paying Rs 670 crore. Tata is also the title sponsor of the Women’s Premier League. They retained the title sponsorship rights from 2024 to 2028 by matching Aditya Birla Group's bid. Aditya Birla Group and Tata Sons were the only contenders for the rights.
Tata Sons retains IPL title sponsorship rights for five years
Industry sources have attributed subdued interest in IPL title sponsorship rights to the right-to-match clause which had confused many prospective bidders. BCCI had also recommended bidders apply for 84 and 94 matches at base prices of Rs 375 crore and Rs 400 crore, respectively. Experts say that the IPL title rights holder will have to pay a sponsorship fee based on their bid amount for 84 and 94 games.
Aditya Birla Group bids for IPL rights; Tata has right to match
Tata Sons and the Board of Control for Cricket in India (BCCI) are competing for the Indian Premier League (IPL) title sponsorship rights. Aditya Birla Group (ABG) was the sole bidder, but Tata Sons has the right to match the winning bid. ABG made an offer slightly higher than the base price. Tata Sons have until January 19 to match the bid. The IPL title sponsorship rights are highly sought after due to the significant exposure the event offers.
BCCI secures over Rs 90 crore from sponsorship deals with Campa, Atomberg
The Board of Control for Cricket in India (BCCI) has secured Rs 98.8 crore from the sale of two official partnership slots to Atomberg and Campa. Campa will pay Rs 48 crore, and Atomberg will pay Rs 40.8 crore to BCCI between 2024 and 2026 for 48 matches. Campa's per-match payout is Rs 1 crore, while Atomberg's is Rs 85 lakh.
Indians’ love for music festivals is growing, but why is it difficult for these events to make money?
According to a recent report by BookMyShow, the footfall in India’s music festivals went up by nearly 82% in 2023, year-on-year, to reach 13.5 million. Most of them were from metros such as Delhi-NCR, Mumbai and Hyderabad, but the growth was driven by fans from Tier-II cities such as Lucknow and Bhubaneswar. Footfalls from these places increased by nearly 225%. The music festival market in India is estimated to be worth `1,000 crore, as per industry sources.
IPL title rights base price set at Rs 1,750 crore
On December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchase until January 8. However, insiders noted that another way to look at the right-to-match clause is that the BCCI intends to do price discovery as Tata Sons might not be inclined to pay more than the base price.
ICC extends multi-million dollar sponsorship deal with Coca-Cola
ICC, which earns a major chunk of its revenue from media rights and sponsorship, recorded a total revenue of $432 million for the fiscal year ending December 2022. As per the partnership, The Coca-Cola Company’s brands become exclusive non-alcoholic beverage partners.
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