All About Cookies is an independent, advertising-supported website. Some of the offers that appear on this site are from third-party advertisers from which All About Cookies receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
All About Cookies does not include all financial or credit offers that might be available to consumers nor do we include all companies or all available products. Information is accurate as of the publishing date and has not been provided or endorsed by the advertiser.
The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
Best basic blocking needs
/images/2023/07/14/logo-wipr.png){kind=logo}
Lightweight ad blocker that doesn't weigh your device down
One-time low cost of $1.99
Compatible with other ad blockers for max protection
Best for multiple devices
/images/2023/03/03/1blocker.png)
Works seamlessly on macOS, iOS, and Safari
Offers lots of features, including regional filters, a firewall, custom filters, and more
Free version also proved to be highly effective
Wipr is a low-cost ad blocker for Apple products. The $1.99 one-time fee could be appealing if you're on a budget or don’t want all the frills of advanced ad blockers.
AdGuard has a free version as well as paid plans that cover three to nine devices. It also offers extensive compatibility with apps for desktop, mobile, and browsers.
This article will include the features, prices, and test results so you can choose the best ad blocker for your device.
The biggest differences between Wipr and AdGuard are the pricing format and compatibility options.
With Wipr, there is a one-time fee. AdGuard has a free plan that’s available as a browser extension. There are also two paid plans that you can pay for annually or purchase as a lifetime subscription.
AdGuard Free is available as a browser extension for Chrome, FireFox, Safari, and more. AdGuard’s paid plans include apps for desktop and mobile. Wipr was created for Apple, so you can get it for your iOS or macOS devices.
|
|
|
| Best for | Basic ad blocking needs | Multiple devices |
| Price | $1.99 one-time fee | $2.49-$5.49/mo |
| Ads blocked on Forbes | 9 | 14 |
| Does it block YouTube ads? | Yes | Yes |
| Compatibility | Safari, macOS | Chrome, Firefox, Safari, Edge, Opera, Yandex, Windows, macOS |
| Mobile compatibility | iOS | iOS, Android |
| Learn more | Get Wipr | Get AdGuard |
Our Pick
|
|
|
| Price range | $1.99 one-time fee | $2.49-$5.49/mo |
| Best value plan | $1.99 one-time fee | AdGuard Family for $5.49/mo |
| Free version available | ||
| Money-back guarantee | Yes — 30 days | Yes — 60 days |
| Learn more | Get Wipr | Get AdGuard |
Wipr has one pricing option available. It’s an inexpensive price for an ad blocker, at $1.99 one-time fee. It makes the product ideal for those looking for more simplicity and less cash out of pocket.
AdGuard has a free plan for those who don’t want the commitment of a paid service with basic ad blocking coverage. There are also two paid options, depending on the number of devices you want to include and the length of your subscription term.
We chose AdGuard Family as the best value because it covers up to nine devices compared to the Personal plan, which covers only three. We felt the extra cost was worth the coverage.
Wipr includes a 30-day money-back guarantee to try the product. AdGuard also includes a 60-day money-back guarantee, giving you plenty of time to test the ad blocker.
| Feature |
|
Our Pick
|
| Whitelisting | ||
| Blacklisting | ||
| Ads blocked counter | ||
| Bypasses paywalls | ||
| Block pop-up ads | ||
| Block tracking | ||
| Block video ads | ||
| Block banner ads | ||
| Block push ads | ||
| Learn more | Get Wipr | Get AdGuard |
AdGuard allows you to block countless types of content. You can block ads, stay protected from malicious content, protect your privacy from trackers, and even implement parental controls on your children’s devices. You get an impressive lineup of features for those who want more browsing control at their fingertips.
We also like that AdGuard includes an ads blocked counter along with detailed statistics, so you can keep track of how much is being blocked. Wipr doesn’t include an ads blocked counter, so it’s hard to confirm how well it works.
/images/2024/06/24/adguard_2023_2_1.png)
AdGuard and Wipr both allow you to whitelist content, so you can allow ads to come in from specific websites if you want to support chosen content creators. AdGuard also provides blacklisting so you can actively prohibit certain ads.
Wipr claims to block ads, trackers, cryptocurrency miners, as well as other annoyances. By doing so, Wipr saves you time and battery life for a cleaner browsing experience. However, Wipr’s lack of features may limit the product’s capabilities.
When looking at the two side by side, you need to choose if you want essential ad blocking or more control with increased functionality over the ads you see.
| Feature |
|
Our Pick
|
| AdBlock Tester score | 100/100 | 100/100 (macOS), 94/100 (Windows) |
| Cover Your Tracks score | 1/3 | 2/3 |
| Can You Block It score | 3/3 | 3/3 |
| YouTube ads blocked | ||
| Paywalls bypassed | ||
| Learn more | Get Wipr | Get AdGuard |
Both ad blockers received perfect scores with AdlBock Tester and Can You Block It. These results confirm that Wipr and AdGuard can block a range of different ads, like banners, interstitials, and obnoxious pop-up ads. AdGuard didn’t receive a perfect score when switching to Windows, but it still performed well.
As far as tracker blocking, neither ad blocker had perfect scores in the Cover Your Tracks test. AdGuard outperformed Wipr by providing complete protection against tracking ads and invisible trackers. Wipr’s partial protection may be concerning because it means you won’t have as much coverage for tracking ads.
/images/2024/04/24/wipr_review_0424_refresh_04.png)
Luckily, both Wipr and AdGuard have kept up with blocking YouTube ads following its crackdown on ad blockers. Wipr specifically developed Wipr Extra to block content on websites like YouTube, when its Content Blocker API isn’t powerful enough.
/images/2023/02/10/adguard_2023_1.png)
| Feature |
|
Our Pick
|
| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| Linux | ||
| Browser extensions | Safari | Chrome, Firefox, Opera, Yandex, Edge, Safari |
| 24/7 customer support | ||
| Customer support options | Email, online guides | Email, online guides, support forums |
| Learn more | Get Wipr | Get AdGuard |
Wipr was easy to use and set up. The interface navigation is so simple, catering to those who don’t want or need much customization. There wasn’t much for us to do when testing the product except to turn it off and on.
/images/2023/07/14/wipr-review_05.png)
However, it’s more limited in its compatibility, as it works only with iOS and macOS systems. But we’re glad that Wipr is available, considering that many software developers leave out coverage for Apple products.
Our AdGuard interface experience was also seamless. The installation worked like a charm, just note that you might need to update your privacy settings to allow access to the blocker. That’s an easy process and typical with various software programs, so we weren’t bothered by this.
We gave AdGuard a good run, and it performed without issues. We watched YouTube without annoying ads creeping up and didn’t need to worry about trackers. It also surprisingly saved a bit of data along the way.
/images/2023/02/10/adguard_2023_5.png)
Neither product has 24/7 customer support, which is disappointing, but they have other avenues for assistance. Both services provide email support as well as online guides for troubleshooting. AdGuard has the added bonus of support forums to chat with other AdGuard users.
Wipr is a good ad blocker. It’s lightweight and won’t slow your online browsing experience. If you’re looking for a streamlined ad blocker without extra features, Wipr is a good choice.
AdGuard can be trusted, and since it’s open-source software, you can look at the coding details to check for security issues. Since ad blockers protect you from ads and trackers, it’s also much safer than exposing your computer to adware or sharing personal data.
Wipr will block ads in apps that use Safari. In our testing, we found that certain apps like YouTube didn't block ads, but when we used Safari to view the content, YouTube didn’t display the ads.
AdGuard is a good ad blocker, but it’s not the only one available. If you need a more comprehensive product, then NordVPN Threat Protection includes a virtual private network (VPN) as well as malware protection.
Wipr and AdGuard are two solid ad blockers with different strengths.
Wipr offers a more simplistic experience and caters only to iOS and macOS users. It’s proficient at blocking ads and can even stop YouTube ads with Wipr Extra. However, it might be too bare bones and it struggled with blocking trackers.
AdGuard offers extensive compatibility along with lots of options for blocking content. It passed almost all of our tests with flying colors and proved effective against trackers. If you want a more customizable product with more features, then AdGuard is the better overall ad blocker.
/images/2023/02/10/adguard_main_logo.png){kind=logo}
User-friendly ad blocker that offers broad coverage across browsers and devices without compromising device speed
The free version provides basic extension-only coverage, while the premium plans boast robust app coverage
App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN
If AdGuard isn’t quite what you wanted and Wipr is too basic for your needs, other ad blockers might suit you more. Each alternative provides benefits and prices that may prove a better choice for your needs.
 |
 Threat Protection |
 CleanWeb |
|
| Best for | Best for blocking YouTube ads | Best overall | Best for blocking streaming ads |
| Price | Starts at $1.59/mo (billed annually) | Starts at $3.99/mo (billed every two years) | Starts at $2.19/mo (billed biennially) |
| Free version? | |||
| Adblock Tester score | 100/100 | 93/100 | 96/100 |
| Cover Your Tracks score | 2/3 | 2/3 | 0.5/3 |
| Can You Block It score | 3/3 | 2/3 | 3/3 |
| Blocks YouTube ads? | |||
| Compatibility | Windows, Mac, Chrome, Edge, Opera, Amazon Fire, Safari, Android, iOS | Threat Protection: Windows, macOS
Threat Protection Lite: |
Windows, macOS, Android, iOS, Linux, Chrome, Edge, Firefox, FireTV |
| Learn more | Get Total Adblock | Get NordVPN Threat Protection | Get Surfshark CleanWeb |
Instantly blocks distracting ads on millions of websites, including YouTube video ads
Blocks third-party trackers to protect your privacy and information
Improves page load times and enables faster browsing
/images/2022/09/02/adobestock_317300863_editorial_use_only.jpeg)
/images/2023/03/01/total-adblock-review.png)
/images/2024/06/28/wipr_vs._ublock_origin_featured_image.jpg)
/images/2024/06/28/wipr_vs._adguard_featured_image.jpg)
/images/2024/06/28/poper_blocker_vs.__ublock_origin.png)
/images/2024/06/28/ghostery-vs-adblock-plus.png)
/images/2024/06/28/privacy_badger_vs._adblock_plus.png)
/images/2024/06/28/privacy_badger_vs._ghostery_featured_image.png)
/authors/patti-croft.png){kind=small}
/authors/steph-trejos-allaboutcookies-editor.jpg){kind=small}
/images/2023/03/01/logo-total-adblock.png){kind=logo}
/authors/patti-croft.png)