MILWAUKEE – May 23, 2024 – The latest Nielsen viewing data for May 2024 reveals WISN 12 continues to lead all other stations’ local weekday news among southeastern Wisconsin households with its 5, 6, and 10 p.m. newscasts. The station has drawn the market’s top weekday local news audiences with these three evening newscasts in every major Nielsen measurement period – February, May, July, and November – since November 2019.WISN 12’s live extended coverage during severe weather across Southeastern Wisconsin in May, drew larger audiences than any other station’s severe weather coverage or regular newscasts. Weather Watch 12’s continuous live coverage during tornado warnings on May 7thfrom 8 to 9 p.m. drew 56,371 households. On May 21st the station’s continuous live coverage of storms and tornado warnings from 8 to 10 p.m. drew an average 54,536 households.“Whether we’re working hard to keep people safe during severe weather, or asking tough questions and getting results for viewers, Southeastern Wisconsin has come to depend on the journalists of 12 News”, said Jan Wade, president and general manager of WISN 12. “We are honored to have earned their loyalty and trust.”Weekday mornings, “WISN 12 News This Morning” draws the top news audiences with each of its newscasts from 4:30 to 7:00 a.m. From 7:00 to 9:00 a.m., “Good Morning America” is southeastern Wisconsin’s #1 network morning news. The station also achieved the same top morning news audience rankings in May, July, November 2023, and in February 2024.In midday news, WISN 12 continues to draw the top audience averaging 18,450 impressions weekdays at 11:00 a.m. followed by WITI (17,539) at 11 a.m., WTMJ (17,227) at noon, and WDJT (11,065) at noon.On the weekend, WISN 12 draws six of the top ten local news audiences total day, while “WISN 12 News This Morning” 7-9 a.m. Saturday (28,108 impressions) and Sunday (24,841) draw the top two audiences for local morning news. WISN 12’s locally produced current affairs program, UPFRONT, draws an aggregate 38,133 households for its Sunday 9 a.m. and 11 p.m. half-hour broadcasts – an audience increase of 8 percent from May 2023. UPFRONT’s encore broadcast at 11 p.m. leads all current affairs programming on the competition with 21,062 impressions, including NBC’s Meet the Press on WTMJ (17,359), Fox News Sunday on WITI (16,607), and Face the Nation on WDJT at 9:30 a.m.(11,208) and 10 a.m. (8,430).About WISN 12 and Hearst TelevisionWISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly owned subsidiary of Hearst Corporation. Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst. ###