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The best Prime Day deals you can already get

The best Prime Day deals you can already get

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You can beat the Prime Day rush with all-time low prices on streaming devices, TVs, Kindles, and more.

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Illustration featuring soft gradients of the letters that spell Prime Day being pushed aside by an Amazon arrow.
Some of these products are already better than they were during Black Friday, and we’re just getting started.
Image: Shira Inbar

After several months of teasing, we now know that Prime Day 2024 will take place on Tuesday, July 16th, and Wednesday, July 17th. Fortunately, if you’re looking to get a leg up on deals ahead of the upcoming sales event, Amazon has already begun rolling out steep discounts on several of its own devices, including TVs, ebook readers, streaming devices, and even Alexa-powered shades. The list of Prime-only deals is still relatively short for now, but it’ll explode to include thousands of products in just a few short weeks.

However, keep in mind that you must be an Amazon Prime subscriber to take advantage of any and all Prime Day deals. You can sign up for a free 30-day trial as a new member, though, which will give you more than enough time to take advantage of the upcoming sale and enjoy other Amazon Prime benefits in the run-up to the event. Once you’re signed in to an account with an active subscription, you’ll gain immediate access to all of the deals below.


Amazon is offering its latest Fire TV Stick 4K Max in refurbished condition for $29.99 (50 percent off) right now, which matches the streaming device’s all-time low. The preowned device has essentially undergone a factory reset — it’s been wiped, cleaned, and inspected — and it comes with the same one-year warranty as a new model.

The Max is the first Fire TV streaming device we’d recommend if you need a sleek option and can’t go with a set-top box like the Fire TV Cube. It’s considerably faster than the regular Fire TV Stick 4K, offers double the storage, and supports Wi-Fi 6E. It can also display artwork and widgets while idle — much like Samsung’s Frame TVs — and comes with an upgraded Alexa Voice Remote with shortcut buttons for popular streaming services.

$30

Amazon’s latest streaming stick is faster than its predecessor with Wi-Fi 6E and double the storage. It also now displays widgets and artwork when idle while continuing to offer Alexa integration.

You can get an Amazon Kindle Scribe Essentials Bundle — which comes with a leather folio cover and a power adapter — with either a Basic Pen starting at $276.97 ($173 off) or a Premium Pen starting at $294.97 ($185 off). The Premium Pen is the better value since it has a built-in digital eraser and a shortcut button, both of which the Basic Pen lacks.

We’ve warmed up to the Kindle Scribe since first reviewing it at launch. The ebook reader’s large 10.2-inch display is great for reading, but we felt the e-reader’s note-taking capabilities lacked substance. That’s changed considerably over the past year as Amazon rolled out a slew of updates, some of which added handwriting recognition, more pen styles, improved notebook organization, and the ability to make notations directly on individual pages.

Read our Amazon Kindle Scribe review.
$277

Amazon’s base Kindle Scribe Essentials Bundle comes with a 16GB Kindle Scribe, a Basic or Premium Pen, a power adapter, and a leather folio cover in the color of your choice. Read our Kindle Scribe review.

The 55-inch Amazon Fire TV Omni is down to $349.99 ($200 off) at Amazon, which is just $50 more than its best price to date. It’s not the QLED-bearing Omni, to be clear, nor is it the greatest TV for gamers looking to make the most of the high refresh rates on newer consoles. That said, it’s a decent TV for the money if you don’t care about any of that.

The 4K set doesn’t support Dolby Vision HDR (you’ll need a 65- or 75-inch model for that), but it still supports HDR10, HLG, and relatively low input lag. There are built-in mics for hands-free Alexa voice commands, meaning you don’t always need the remote to turn the TV on and find something to watch. It also has three HDMI ports for connecting Blu-ray players, gaming consoles, and other streaming devices, one of which supports HDMI eARC for one-cable external audio for supported soundbars and receivers.

Read our Amazon Fire TV Omni review.
$350

Amazon’s Fire TV Omni features built-in microphones for Alexa commands and low input lag. It also provides access to Netflix, Prime Video, Disney Plus, and most major streaming services. Only the 65-inch and 75-inch models support Dolby Vision, however. Read our review.

The third-gen Amazon Echo Frames are certainly more stylish than previous models, but they’re also somewhat expensive when they’re not on sale. Thankfully, the smart glasses have dropped to just $169.99 ($130 off) at Amazon in all five styles with blue light filtering lenses, which beats their previous low by $55. You can also go for a pair of the Carrera, which are currently down to $269.99 ($120 off) for Prime members and available with darker shades for those who prefer sunglasses over a pair of traditional lenses.

In terms of features, Amazon’s latest Echo Frames offer decent battery life and integrated open-ear audio for calling, music, and podcasts, with a microphone for Alexa voice control. But there’s no onboard camera for easy POV snapshots and video, which you can get on similar wearables like the Ray-Ban Meta smart glasses.

Read our Amazon Echo Frames review.
$170

Amazon’s new Echo Frames look like a pair of regular eyeglasses, and they feature up to six hours of audio playback with their open-ear design. Read our Amazon Echo Frames Carrera Cruiser review.

Amazon’s invite-only deal on the Sony WH-CH520 is a great opportunity to get in some early Prime Day practice. The tan model will be on sale for an all-time low of $35.99 ($44 off) on July 16th and 17th; however, you have to be a Prime member and request an invitation to purchase them. If selected, Amazon will email you details on how to complete your purchase, which is how invite-only deals will work throughout the event.

The entry-level headphones are a step down from Sony’s WH-1000XM5 and even the WH-CH720N, but that’s forgivable considering the massive price difference. You’ll miss out on active noise cancellation, and because they use an on-ear design instead of a more traditional over-ear build, you might not find them as comfortable as other models. However, they should offer solid sound quality in a pinch, along with an impressive 50 hours of battery life. They also offer support for multipoint connectivity, Google Assistant, Siri, and Google’s Find My Device network.

Image: Sony

Sony WH-CH520

$8055% off
$36

The Sony WH-CH520 offer a lot for very little. The on-ear Bluetooth headphones provide 50 hours of battery life and support hands-free voice assistants, including Google Assistant and Siri. They also offer multipoint Bluetooth support and can tap into Google’s Find My Device network.

Right now, Prime subscribers who have never signed up for Amazon Music Unlimited can get five months for free at Amazon, while non-Prime members can score three months for free. After the promotional period ends, you’ll be able to keep the bathroom mirror concerts going for the usual $10.99 a month (or $9.99 if you’re a Prime subscriber).

For those unfamiliar, Amazon Music Unlimited provides ad-free, on-demand access to millions of songs and podcasts. It features unlimited song skips and offline listening, too, which is pretty standard for premium music services. What’s not standard is the service’s support for spatial audio and Amazon’s “Ultra HD” audio quality, which offers 24-bit, 192Hz streaming for 7 million tracks if you have the ears and hardware to pick up on the added detail. Over 100 million more support lossless CD-quality audio, too.

$11

An Amazon Music Unlimited subscription gives you ad-free access to millions of podcast episodes and over 100 million songs starting at $10.99 a month.

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A few more Prime Day deals you can shop right now

  • Feeling studious but don’t feel like scanning pages? You can get a three-month trial of Audible Premium Plus at Amazon to see if audiobooks are more your style. Normally $14.95 a month, the subscription gives you one credit per month to permanently add any audiobook you want to your Audible library. You can also freely listen to a rotating list of thousands of other titles and original audio experiences.
  • Amazon’s Luna Controller is matching its all-time low of $39.99 ($30 off) at Amazon. The wireless gamepad is designed for use with Amazon’s Luna cloud gaming service, but you can use it with PCs, Android phones, Fire TV devices, and Apple devices via Bluetooth and USB-C. New subscribers get a month of Luna Plus for free with the deal.