Engagement rate among global TikTok influencers 2023, by profile size

Published by
Valentina Dencheva,
Mar 25, 2024
TikTok nano-influencers with one to 10 thousand followers had the highest engagement rate (ER) compared to other TikTok profiles worldwide in 2023. Nano-influencers had an ER of 11.97 percent, while micro-influencers with 10,000 to 50,000 followers came second with 10.21 percent.

Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers

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Release date

March 2023

Region

Worldwide

Survey time period

2021 to 2023

Supplementary notes

Figures have been rounded.
Engagement rate (ER) on TikTok is calculated as the total number of likes, comments, and shares divided by the total number 
of views and multiplied by 100 percent.

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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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