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Polaris Celebrates 50th Anniversary

Polaris celebrates 50 years of pool cleaner innovation.

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Polaris is celebrating its 50th anniversary this year. The brand has been a pioneer in the pool cleaner industry since its inception. Over its 50 years of existence, Polaris has established itself as a household name, providing reliable and efficient cleaning solutions to pool owners worldwide.

To mark this milestone, we spoke with Greg Howard, the former CEO and President of Polaris Pool Systems (1986-2004), and Skye Svenningsen Director of Product Marketing for Fluidra North America. Both shared some insights about the brand’s history and discussed the key factors that have contributed to its success. During our discussion, we delved into the history behind Polaris and talked about some of the key milestones that have helped make Polaris a trusted name in pool cleaners.

Today, Greg Howard is the President of Carecraft, a leading buying group for the pool industry. He still has fond memories of his Polaris days and shared the origin of how the brand first got its start.

“There were two people who invented the original Polaris, Mel Henkin and Jordan Laby. One was a dentist and one was an anesthesiologist. For the initial prototype, the two of them took Coke cans and rubber bands and fashioned them into a little car that would walk around on the bottom of a pool and it had a bag on the top that kind of looked like a chef’s hat,” explained Howard.

Polaris made its first initial debut at the 1973 National Swimming Pool Convention in Anaheim, California. The product immediately captured the interest of the pool industry and would quickly find itself in competition with the Arneson Pool Sweep which had a predominant share of that nascent market at the time.

“The initial idea was that it was the first pool cleaner that could vacuum and sweep. The Arneson product was just hoses in a pool. It stirred up the water, and you still had to lift a basket out to empty the debris. Ours was the first product that actually vacuumed and swept, hence the name Polaris Vac-Sweep. It took a team of engineers two years to take those Coke cans and turn it into a working pool cleaner,” said Howard.

Howard said he still remembers the days going head to head with the Arneson Pool Sweep who at the time had golf legend Arnold Palmer as their spokesman. Not to be undone, Polaris would recruit bathing beauty Suzanne Somers, star of the hit sitcom Three’s Company, as their spokesperson.

Actress Suzanne Somers appears in an advertisement for Polaris

“She was on all of our packaging, and she was in our ads,” said Howard, “she also came on our incentive trips with us. She would sit by the pool and sign autographs and talk to the customers. Suzanne Somers was a big part of our marketing,” explained Howard.

Back in the 80’s, the Polaris 180 would become the defining product the brand would eventually become known for. “For the first ten or 15 years of the company’s life, it was the only product that we had,” explained Howard, “We literally built an entire company around a single product until there were additional ones brought on later.”

Polaris, was acquired by Zodiac Pool Systems in 2005 which would later merge with Fluidra. “Currently the Polaris brand has dozens of pool cleaners in every category. They have suction cleaners, pressure cleaners, electric cleaners, and now cordless cleaners. They’ve really expanded the line. But yeah, we started with one product, and it took us quite a while to add a second, a third, and a fourth.”

Today, folks like Skye Svenningsen look at the Polaris brand with a mix of nostalgia and optimism for the future that lies ahead. “There’s a whole lot behind us that has really led to Polaris as a brand being known in our industry the way that it is today,” said Svenningsen, “after 50 years, the spirit of our company, the innovation, passion, and drive to make something new and great for our users is still at the core of what we do every day.”

“It all started with the 180, which of course was the main product and then the Polaris 280 Vac-Sweep, which remains as a product that people still rely on today. Technology and things may have changed, but we created a product that truly has stood the test of time. I’m really proud that some of the innovations that we made way back then still are relevant today.”

“In 2017, we introduced the Polaris QUATTRO™ Sport into the industry, which was a new way to look at pressure cleaning with dual filtration canisters. We’re not sitting on our laurels around here waiting. We know that consumers are looking for the next big thing and we’re going to bring it,” said Svenningsen.

“Consumers today expect most of their new products to have an app and give them some information about their cleaner or their product,” explained Svenningsen, “with the iAquaLink® control in some of our robotic products, you’re able to set a cleaning cycle, start it from work or while you’re on the road, and ensure that your pool is clean by the time that you get home. We’re able to do a lot of things that we weren’t able to do historically.”

Today the Polaris brand is synonymous with the latest technological innovations in pool cleaners. “We’ve absolutely evolved and brought new products to the market, “said Svenningsen, “the ALPHA™ iQ platform and our EPIC™ platforms have been very successful for us. We have put a lot of engineering and marketing support behind these products. I hope that we’re here 50 years from now talking about how these products were the start of some truly exciting innovations.”

Listen to our interviews with Greg Howard and Skye Svenningsen on the Pool Magazine podcast.

4.8/5 - (32 votes)

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Cleaning and Service Equipment and Supplies

Haviland Enterprises, Inc. Celebrates 90 Years of Chemistry

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Grand Rapids, MI – Haviland Enterprises, Inc. is commemorating its 90th anniversary as a premier supplier of chemicals for cleaning, water treatment, plating, and recreational water solutions. Since its founding in 1934 by chemist J.B. Haviland, the company has evolved from a modest laboratory in Michigan to a globally recognized chemical manufacturer with facilities across the United States.

For 90 years Haviland has been delivering innovative chemical solutions tailored to meet the evolving needs of its customers. “Our drive to exceed expectations is fueled by our commitment to our customers and our community,” said Meg Post, Haviland Enterprises, Inc. President and CEO. “As a 100% employee-owned company, our employees are deeply invested in ensuring the highest level of service and product excellence. We are excited to continue delivering value that not only meets but anticipates the needs of our customers.”

Post attributes Haviland’s success to its Employee Stock Ownership Plan (ESOP), which was initiated by the Haviland family in 1997. The company first transitioned to a partial ESOP with 54% ownership retained by the Haviland family and 46% by employees. In 2012, the family transferred its remaining shares to the ESOP, making Haviland fully employee-owned. “The ESOP empowers our workforce, encouraging a culture of ownership and continuous improvement at all levels of the organization,” added Post.

Coinciding with its anniversary milestone, Haviland is constructing a new $7 million flagship laboratory, envisioned as a hub for product development and innovation. “This investment reflects Haviland’s enduring commitment to technical excellence and innovation, key principles that have been integral to the company’s operations since our beginning,” said Rob Pawson, Vice President of Haviland Products Company.

Haviland’s 90th anniversary will be officially commemorated at its Annual Shareholders’ Meeting in June, marking a significant occasion to celebrate the company’s legacy and its ongoing efforts to develop innovative chemical solutions in new and existing markets.

“As we look to the future, our mission remains the same. Haviland will continue to create chemical solutions that solve our customers’ challenges,” said Post. “Providing solutions and building partnerships is in our DNA, and I’m excited to leverage this expertise in both emerging and established markets.”

ABOUT HAVILAND ENTERPRISES, INC.

Founded in 1934, Haviland Enterprises, Inc. is a chemical supplier for cleaning, water treatment, plating, and recreational water solutions, manufacturing premier brands like ProTeam and SpaPure. It is an employee-owned ESOP company comprised of two divisions, Haviland Pool and Spa and Haviland Products Company. The company has 300+ employees with six production and warehousing locations throughout the United States including its headquarters in Grand Rapids, with additional manufacturing facilities in Kalamazoo; North Bend, Ohio and Chandler, Arizona

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Cleaning and Service Equipment and Supplies

Polaris Unleashes Lineup of Cordless Cleaners to Meet Every Need

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Polaris, the leading manufacturer of premium automatic pool cleaners, has added to its robotic offering with a new lineup of cordless cleaners to accommodate any backyard pool or spa.

The Polaris® FREEDOM™, which debuted last Spring, was the first Cordless Robotic Pool Cleaner launched by the iconic brand. Now Polaris builds on the success of FREEDOM with the advanced FREEDOM™ Plus, PIXEL™ and the groundbreaking new Spabot™ cleaners.

“Pool cleaners aren’t always a one-size-fits-all solution; pool sizes vary as do the individual conveniences that every pool owner is looking for,” said Sarah Martin, product manager for automatic pool cleaners at Fluidra. “Our new collection of cordless robotic pool cleaners, seamlessly addresses the diverse requirements of various spas, pools and pool owners, embodying a commitment to efficiency, adaptability, and cutting-edge technology—all without the hassle of cords.”

With their new cordless robotic cleaner lineup, Polaris provides cleaning solutions for those looking for remote control capabilities, above-ground pool cleaners and an automatic cleaner specifically created for attached spas or stand-alone hot tubs:

NEW Polaris® FREEDOM™ Plus

Offering the utmost convenience with cutting-edge LiFi technology, the FREEDOM Plus cordless robotic pool cleaner allows you to communicate with the cleaner while it’s under water. The Lifi remote control uses light pulses to direct its movements so pool owners can start or stop the cleaner at will, redirect the cleaner to target debris cleanup and call the cleaner up to the surface with the Easy Lift System for lightweight removal at any time. The FREEDOM Plus also comes with a premium outdoor-rated charging caddy that makes transporting and recharging the cleaner simple.

As with the previous FREEDOM cordless cleaner, this cleaner connects with the iAquaLink® app and features four cleaning modes, including floor only; floor, walls and waterline; waterline only; and Polaris’ customized SMART Cycle mode whichcalculates the optimal cleaning time for a pool based on size, shape and surface.

NEW Polaris® PIXEL™

Powerful and compact, the Polaris PIXEL compact cordless robotic cleaner cleans the floor of above-ground and simple in-ground pools without the clutter of a cable laying across the backyard. Easy to use, with one cleaning cycle and a single button start, when the cleaning cycle is completed, PIXEL waits underwater at the wall where it can be retrieved using the included hook attached to a standard swimming pool pole to pull the cleaner to the surface.

Polaris® Spabot™

This first-ever automatic spa cleaner, Spabot introduces special SpaNav™ Technology, a unique guidance system that enables the cleaner to maneuver out of tight spaces by floating up and diving back down to resume cleaning, and navigate with ease over floors, walls, benches and concave seating typical of in-ground spas and portable hot tubs.

Providing the ultimate hands-free convenience of automatic cleaning, Spabot is completely cordless and cleans in just 60 minutes— scrubbing surfaces and collecting debris within its filter canister. Easy to use, simply start it up, set it in the spa and walk away while it does the work — once done, it floats to the surface using specialized Float Finish™ technology so it can be readily removed and plugged back in to recharge for its next use.

All Polaris cordless cleaners are powered by long-lasting lithium-ion batteries and are engineered with brushes to help agitate stuck-on dirt from surfaces.

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Equipment Supplies

FWP Faces Class Action Lawsuit Stemming From 2023 Cyberattack

Florida Water Products is facing a class action lawsuit stemming from a 2023 cyberattack.

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Florida Water Products, LLC (FWP) finds itself at the center of a proposed class action lawsuit stemming from a cyberattack in May 2023, which may have compromised the personal data of thousands of people.

Florida Water Products Lawsuit Alleges Inadequate Security Measures Left Data Exposed

The lawsuit asserts that inadequate cybersecurity measures by the pool and spa equipment distributor were directly responsible for the breach. Compromised information may include the names and Social Security numbers of both current and former FWP employees, as well as those affiliated with the company.

According to FWP’s data breach notice letter, the incident targeted a repository of “legacy data” within its network, referring to information stored in outdated systems or formats. Subsequent investigation suggests that an unauthorized third party may have accessed FWP’s systems and obtained certain data from legacy databases.

Although specifics regarding the duration and precise dates of the cybercriminals’ access remain unclear, the breach is believed to have occurred between May 22 and May 28, 2023.

Plaintiff Alleges Inadequate Cybersecurity Left Data Vulnerable

The lawsuit contends that FWP’s failure to enforce adequate cybersecurity measures and provide sufficient training to its employees left its data vulnerable to exploitation by cybercriminals. The complaint argues that Florida Water Products notification to affected individuals was delayed and insufficient. The plaintiff, Stephen Basson, an employee of FWP affiliate Aquarius Supply, claims to have received notice from the defendant only in early December 2023, nearly seven months after the breach allegedly took place.

FWP’s notification letter, as per the filing, obscured crucial details about the breach, such as the number of affected individuals, the methods used by hackers to access the system, and the reasons for the delay in notifying victims.

The lawsuit further alleges that FWP’s tardy and inadequate notice left victims exposed to potential identity theft without proper guidance on monitoring their financial accounts or credit reports to mitigate unauthorized use of their personal information.

A request for comment by FWP about the current litigation was not received in time for publication of this article.

Not The First Or The Last

While the validity of the class action lawsuit against Florida Water Products remains uncertain and subject to legal proceedings, one thing however is certain. The pool industry is clearly not immune to cyber attack threats, as demonstrated by the increase in breaches since 2021. Most recently, Brenntag, a major chemical distributor, fell victim to a ransomware attack by the DarkSide hacker group, resulting in a staggering $4.4 million payout.

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