“The visual identity relies on a dry and minimal Nordic look,” Helsinki-based designer Tino Nyman tells us, discussing the concept behind his work for Shanghai-based retail brand ILO Living. “However, we wanted to tone down the dry Scandinavian tone of voice to an appropriate extent,” he continues, championing the brand’s name in the process; with ‘ilo’ being the Finnish word for ‘joy.’ The identity launched alongside ILO Living’s maiden boutique showroom in Shanghai, designed by interior…
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Rubio Pereira