Since 2012, located in a landmarked corner building in Soho, Chobani Café has been a busy neighborhood spot for tourists and regulars alike. Tasked with a redesign of the interior spaces, outdoor signage, and branding for packaging, printed and digital menues, the new space had to solve for many different customer types: regulars on weekends or during their lunch breaks, professionals for working, and tourists for (mostly) one-time-visits. Influenced by the comfortable seating arrangements…
