new video loaded: The Cottage Industry Spawned From a Video Game

The Cottage Industry Spawned From a Video Game

By Zachary Small, Gabriel Blanco and James SurdamJune 21, 2024

The masochistic gameplay loop of Elden Ring — live, die, die and die again — sprouted a cottage industry of streamers displaying their misery to audiences all over the world. Zachary Small, a culture reporter for The New York Times, explains.

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