The Los Angeles Kings unveiled their new home and road jerseys on Wednesday, but if anyone was paying attention during the Stanley Cup playoffs – and surely many were among their fan base – they saw the direction the franchise intended to take with its latest rebrand.
In their three road games against Edmonton, the Kings wore their alternate white sweaters depicting the “chevron”-style logo that was originally introduced in 1988, with the arrival of Wayne Gretzky, and that have been featured periodically over the years. (While “chevron” is the official reference to the mark by the...