Liverpool have signed a multi-year deal with Japan Airlines to become the club’s official airline partner.
The partnership, which extends to both the men’s and women’s teams, will see them collaborate with the LFC Foundation on key community initiatives across the world.
Liverpool’s chief commercial officer Ben Latty said: “This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most storied football clubs, with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences.
GO DEEPER
Inside Liverpool's commercial strategy: Blue-chip deals, U.S. focus and closing Man City gap
“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”
Next month the airline will support a youth football clinic in Philadelphia during Liverpool’s pre-season tour of America.
Advertisement
Junko Sakihara, deputy senior vice president of customer experience at Japan Airlines, said: “This partnership is significant for us because it will allow us to deepen connections with our customers and develop new relationships with Liverpool fans around the world. We feel incredibly fortunate to be embarking on this exciting journey with Liverpool and LFC Foundation.”
(AFP via Getty Images)