On Wednesday, U.S. women’s national team head coach Emma Hayes arrived at Newark airport just outside New York City following a fifth-consecutive successful title run with Chelsea in the Women’s Super League. She was only in New York — a place she considers home, previously spending seven years in the U.S. developing as a young coach — for a short time.
Advertisement
“I’m lucky to be born in England, but made in America,” Hayes said on Thursday to the Today Show.
On Tuesday, she named the roster for her first USWNT camp, causing some excitement by listing Crystal Dunn as a forward. She’ll have two chances to stand on the U.S. sideline next month with a set of friendlies against South Korea in Denver and Saint Paul.
“I want to focus on the performance. I want to get to know the players. I want to make sure that, in the limited time we have together, we make the most of it,” she said from a tall stool inside Studio A at Rockefeller Center. “And for me, pressure is a huge privilege.”
Emma in America 🇺🇸
Thanks to @TODAYshow for having us! pic.twitter.com/M90QHdI2X3
— U.S. Women's National Soccer Team (@USWNT) May 23, 2024
By Thursday morning, Hayes was making the rounds with American media, confident as she sat for half a dozen television interviews before settling in front of a round table of USWNT coverage regulars.
Hayes spoke for nearly an hour with three things becoming clear: the transition process has been slowly happening since November, she sees NWSL and USL Super League as crucial parts of the USWNT’s development, and nothing is set in stone — especially not the Olympic roster.
Easing into the role
“Everything, to be honest,” Hayes said when detailing what U.S. interim head coach Twila Kilgore shared with her during the transition process. She rattled off a list of lessons from the 2023 World Cup, team personnel, and the collective bargaining agreement with the USWNT Players Association. “Culture, traditions, I want to maintain and uphold the right things.”
Hayes’ conversation with Kilgore also touched on the games the USWNT has played so far this year and the finer details like the timeline of a roster selection process.
“We’ve been on many long calls late at night,” she said, referencing the time difference between the U.S. and England. “Certainly been to bed quite late in the last few months, but she’s been a humongous help.
Advertisement
“I feel like I’ve been able to quietly get to know the job without being in the job, and I think that’s really helped every little detail, whether it’s processes on game day to how they operate in the hotel to which kit they wear. When I go into camp, I know all of these things.”
Her brief trip to the U.S. last November helped too, and most of the time between now and the Olympics has already been planned thanks to Kilgore’s information and what Hayes saw firsthand.
“All the May camp preparation is done, all the sessions are planned,” she said. “All of the June schedule is planned out in terms of our meetings, our meeting points. July is planned. Everybody is clear on what’s going on — now it’s about getting the players.”
The American women’s soccer ecosystem
Before taking the USWNT gig, Hayes had provided an outside assessment of the team’s 2023 World Cup performance in a column, focusing primarily on player development and the fact that the team was “massively short of creative talent.” Asked if she would continue to be critical of the program, Hayes expressed that she, like any coach, wants more for the team and federation.
“That’s clear for everyone to see,” she said, gesturing widely. “I don’t always view that as a negative thing. Sometimes you need something like that in life to serve as a reminder if you don’t grow. I always say all the time, what got you here won’t get you there. It’s an opportunity now to evolve.”
Hayes said the focus needs to be on improving day in and day out, which isn’t limited to U.S. Soccer.
“We need our league, the NWSL, to be hugely competitive. We need the USL (Super League) for lots of reasons, a development pathway for players that don’t necessarily make the NWSL to come in and to be given a place to play,” she said. “That in itself will create competition. Competition is healthy.”
Advertisement
That synergy was apparent Thursday as Hayes’ media availability took place at NWSL’s offices. (The league made sure she had access to NWSL+, the league’s streaming platform.) While she watches and will continue to games across the league, it’s a feat she admitted she can’t do on her own.
“Across the breadth and depth of this country, that cannot be covered solely by me,” she said. “There will be a coaching and analytics team that will be scattered across the country.”
I learned something new everyday. You can watch @NWSL plus anywhere, even outside of the USA, FOR FREE pic.twitter.com/wvExhCG3Rc
— Emma Hayes OBE (@emmahayes1) May 23, 2024
Hayes added that she has seen a noticeable tactical improvement across the league this season.
“We have to compete with what’s going on in Europe, and I see lots of good developments in the (NWSL). I’ve seen good international players come into the league. All of these things have to happen in order for the U.S. team to compete at the top level,” Hayes said. “My job is to make sure that I work together with all of those stakeholders so that together, we have got the experience of what’s been done in Europe to be able to say look, we have to drive to the next space.”
Assessing all options, including forward Crystal Dunn
Hayes spoke about the roster for her first camp but did not touch on too many individual players that did or did not make the cut. Crystal Dunn’s name came up a couple of times, however, thanks to the fact that Dunn is joining the forward pool in Colorado and Minnesota.
“I don’t publish the order,” Hayes said, smiling. “I had nothing to do that with.” She paused, holding the joke as long as she could before finishing, “I’m being cheeky.”
Hayes coached Dunn at Chelsea during the 2017-2018 season, but she said she’s seen the conversations about Dunn’s position over the years as well. Hayes knows how important it is for Dunn to “find a home” on the field.
Advertisement
“For me, it’s less about, ‘Is she going to play in that position?’” Hayes said. “I would like to see her a little bit further forward this time around knowing I already know what she can do at left back.”
Dunn isn’t the only player Hayes is evaluating. She said the 18-player roster for the Olympics is not decided, and what she sees in camp will take her a step closer to knowing that final list. It’s part of why she didn’t want to comment on any individual player.
“I have to analyze players and analyze which players are closest to making that roster,” Hayes said. “I need to see it, feel it, be around it to get a sense of the tactical understanding of everyone — see where everybody is at.”
Hayes will focus on the process and the performance. She’s learned to focus on that over her years of coaching. She’s less worried about where a team is today; it’s where a team is at the end that counts.
“Are the USA at their best possible position today?” She rhetorically asked the group of reporters. “No, but it’s about where we finish when we need to that matters to me. So I want to focus on that instead of where we are in the world rankings, where we are in comparison to Spain”
Even though she’s been watching the team from a distance since she got the job in November, the time with players in June will show her how much of a gap between the team today and the team at the Olympics can be closed. She wants to be realistic about it.
“I’ve come from a club level and what I have learned is the best development is done at club level,” she said addressing prospective USWNT players via the reporters in the room. “So go back to your clubs, play, compete, get healthy, and put yourself in the best possible place.”
(Photo: USSF/Getty Images for USSF)