Major League Baseball’s Sunday morning package on Roku, called “Sunday Leadoff,” is worth a total of $30 million over three years, a person briefed on the deal told The Athletic, a significant cut from what Peacock had paid previously. MLB is to be paid $8 million in the first year, $10 million in the second year and $12 million in the final year of the deal.
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The league can earn additional money based on advertising sold. There’s also an opt-out in the deal, the person briefed on the arrangement said, but the specifics of that opt-out weren’t immediately clear.
The Sunday morning package previously fetched $30 million annually from Peacock. The games on Roku are available for free — a release from the league and Roku announcing the agreement earlier in the week said an estimated 120 million have access to the service — so the league views it as a reach play, rather than a revenue driver. The Athletic’s Andrew Marchand previously reported that Peacock was offering a similar average annual value to keep the Sunday package, at around $10 million.
MLB and Roku declined to comment Thursday.
(Photo: AP Photo / Jenny Kane, File)