Patrick Gottsch, 70, Who Found Rural America Fertile Ground for TV, Dies

A tractor-pulling contest in Rockwell, Iowa. “The Big Joe Polka Show.” A veterinarian discussing how to keep flies off cows. A rerun of a 1982 episode of “Hee Haw.”

Those were some of the recent offerings on RFD-TV, a 24-hour channel created by Patrick Gottsch, a satellite-dish installer who had the idea to start a network aimed at the farmers and ranchers who were his customers.

Its programming may not be the stuff of must-see television in urban and suburban America. But RFD-TV, which also carries gavel-to-gavel coverage of the Future Farmers of America convention, occupies an enduring, if narrow, niche on the television spectrum.

Mr. Gottsch, whose spinoff properties include the Cowboy Channel, the Cowgirl Channel and Rural Radio, Channel 147 on SiriusXM, died on May 18 in Fort Worth. He was 70.

His death, at a hotel in the city’s historic Stockyards district, was unexpected. His daughters Raquel Gottsch Koehler and Gatsby Gottsch Solheim said that the family was awaiting a medical examiner’s report to learn the cause, but that it was probably related to his history of diabetes.

Mr. Gottsch, who grew up on a farm in Nebraska, fought tenaciously to prove that TV programming about agriculture, horses, the rural lifestyle and traditional country music could be viable — especially in his company’s early years, when, he liked to recall, investors and media executives told him that it was a “stupid idea” or that “farmers don’t watch TV.”