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Big Money. College Athletes and the N.C.A.A.: A Timeline

The landmark settlement that would create a revenue-sharing plan is part of a long arc of profits in college sports.

A jump ball at center court in a women’s basketball game. A sign in front of the table in the background says “Gamecocks” on the left side and “Hawkeyes” on the right side.
For more than a century, the question of how athletics fits into higher education has persisted, becoming more complicated as college sports have morphed into a multibillion-dollar business.Credit...Steph Chambers/Getty Images

Billy Witz and

The proposed $2.8 billion settlement announced last week between the N.C.A.A. and athletes in a class-action lawsuit would, if approved by a judge, allow schools to pay students directly for playing sports for the first time.

But it is only the latest chapter in the history of college sports involving wealth, the pursuit of elite talent and the issue of who gets to cash in. For more than a century, the question of how athletics fits into higher education has persisted, becoming more complicated as college sports have morphed into a multibillion-dollar business that serves as the public face of universities.

Here’s a look at what has changed over the years, and what hasn’t.

The N.C.A.A., then known as the Intercollegiate Athletic Association of the United States, is created. Part of its mission is to protect young athletes, amid an outcry over the number of deaths and injuries in football. Among the problems cited by the N.C.A.A.: “At the college level, hired players not enrolled in school often filled out rosters.”

The N.C.A.A. holds a men’s basketball tournament organized by the National Association of Basketball Coaches in an effort to compete with the National Invitation Tournament, a prestigious tournament run by another group. The new event, with eight teams, results in a net loss of $2,531. The next year, it makes a reported profit of about $9,500.

The N.C.A.A. formally adopts principles of conduct known as the sanity code, strictly limiting financial assistance for athletes. The measures include a ban on scholarships in which athletic ability is the major factor. In calling on member schools to abide by the rules, the N.C.A.A. transitions from an advisory body to an organization with regulatory power.

After criticism about loopholes and schools not following the rules, the N.C.A.A. drops the sanity code, returning control over athletes’ aid to conferences and individual schools.


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