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Ignore Trump? Democrats Now Want Him Plastered All Over the News.

The former president has been relatively quiet, out of the headlines and off mainstream social media. Democrats are hoping that more attention on him can help turn around President Biden’s fortunes.

Two pictures of Donald Trump, left, and President Biden.
For years, President Biden and Democrats have been happy to mostly ignore Donald J. Trump. But now their thinking appears to be changing as the 2024 election season begins to ramp up.Credit...Sophie Park for The New York Times, Doug Mills/The New York Times

Reporting from Washington

When Donald J. Trump left the White House, Democrats didn’t want to hear another word from him. President Biden dismissed him as “the former guy.” A party-wide consensus held that he was best left ignored.

Three years later, Mr. Biden’s re-election campaign and Democratic officials across the party’s spectrum have landed on a new solution to his political slump:

More Trump.

Criticizing the news media for giving Mr. Trump a platform is out. Quietly pining for major networks to again broadcast live coverage of Trump campaign rallies is in.

Behind the improbable longing for the former president to gobble up political oxygen again is Democrats’ yearslong dependence on the Trump outrage machine. Since his ascent, Mr. Trump has been a one-man Democratic turnout operation, uniting an otherwise fractured opposition and fueling victories in three straight election cycles.

Now, Democrats worry that the fever of Trump fatigue has passed, and that some voters are softening toward a man they once loathed. Many others may simply be paying little attention, as Mr. Trump’s share of the daily national conversation has diminished, despite the occasional interruption of campaign-trail pronouncements like his recent vow to “root out” political opponents like “vermin.”

Mr. Trump, who has never been called a shrinking violet, has nevertheless skipped the three Republican presidential debates and stayed away from the major social media platforms. He is expected to spend large parts of next year in criminal trials that, except for one in Georgia, will not be televised.

Cynthia Wallace, a co-founder of the New Rural Project, a progressive group in North Carolina, said she didn’t hear much about Mr. Trump these days from the rural Black and Hispanic voters her organization focuses on.


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