‘Barbie’ and ‘Oppenheimer’ Fans Are Ready for Their Double Feature

One movie is bursting with life-size doll houses and blowout parties and so, so much pink. The other tells the origin story of the deadliest weapon in human history.

On July 21, with the opening of two of the most anticipated films of the year, “Barbie” and “Oppenheimer,” thousands of fans will head to theaters to watch both movies on the same day — relishing the irony of seeing two star-studded films with such incongruous themes.

“It’s a juxtaposition to show the brightest and darkest sides of the human imagination,” said Eden Schumer, a paralegal in Manhattan, who plans to wear a T-shirt featuring both “Barbie” and “Oppenheimer” designs to the theater. “You’re creating worlds and also destroying worlds.”

This double feature — branded “Barbenheimer” by the internet — promises to be a cultural event, a movie buff’s dream and a magnet drawing people back to theaters even as the movie industry struggles to compete against streaming services and recover prepandemic engagement.

More than 20,000 people have already purchased tickets to see “Barbie” and “Oppenheimer” on the same day, according to Elizabeth Frank, the executive vice president of worldwide programming and chief content officer for AMC Theaters. From July 7 to July 10, AMC saw a 33 percent increase in the number of guests buying tickets for the double feature.

Even one particular celebrity with his own high-profile movie is getting in on the action.