What Not to Wear, on Your Face

“I have never met somebody who covers their whole face in foundation who needs it,” Trinny Woodall said. “Start where you need it the most and blend out.”

Ms. Woodall is best known for hosting, with Susannah Constantine, the original British version of the television show “What Not to Wear,” editing women’s wardrobes, with a generous side of armchair psychology. Now she has moved on to beauty routines.

She was in New York for the WWD Beauty Inc Awards, where her beauty brand Trinny London, which went on the market in November 2017, was honored for its new 2022 skin-care line. At the ceremony she sat next to Hailey Bieber and her male guest.

“I thought, ‘Who is this very young man?’ I introduced myself and said, ‘What’s your name?’ It was her husband, Justin Bieber.” Ms. Woodall laughed.

If she was tired after arriving from London the night before and attending a ceremony at 7 a.m., she didn’t show it. “If we look energized, we feel energized, so if my skin looks tired I sort of oxygenate and bring that life back,” she said and proceeded to manically sweep her fingers over her cheeks. Then she moved up to her forehead, rubbing her fingers together in a scissor shape.

The Trinny London brand is friendly in tone, with names like BFF De-Stress for a tinted serum and Miracle Blur, which Ms. Woodall enthusiastically likened to spackle for the skin. “It’s about what can you do in just two seconds to feel better,” she said.