Bloomberg News Sets Out How It Will Cover Its Owner

Get ready to cover the boss’s presidential campaign, with some caveats.

That is the message roughly 2,700 journalists at Bloomberg L.P., the financial data company owned in large part by Michael Bloomberg, received on Sunday morning after Mr. Bloomberg, the former mayor of New York City, formally announced his candidacy for president as a Democrat.

“We will write about virtually all aspects of this presidential contest in much the same way as we have done so far,” John Micklethwait, Bloomberg Editorial and Research’s editor in chief, said in the memo, in which he always referred to Mr. Bloomberg simply as “Mike.”

“We will describe who is winning and who is losing,” Mr. Micklethwait added. “We will look at policies and their consequences. We will carry polls, we will interview candidates and we will track their campaigns, including Mike’s. We have already assigned a reporter to follow his campaign (just as we did when Mike was in City Hall). And in the stories we write on the presidential contest, we will make clear that our owner is now a candidate.”

But, the memo said, Bloomberg’s outlets, which also include Bloomberg Businessweek and several industry-specific sites, will not do in-depth investigations of Mr. Bloomberg — or any of his Democratic rivals.

On Sunday morning, the main Bloomberg website featured an article by Mark Niquette about Mr. Bloomberg’s entry into the “crowded 2020 Democratic field.”