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THE MEDIA BUSINESS: ADVERTISING -- ADDENDA
THE MEDIA BUSINESS: ADVERTISING -- ADDENDA;Wheaties Lands Another Big Hitter
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The baseball player Ken Griffey Jr. is joining athletes who peddle Wheaties cereal for General Mills Inc.
In a commercial by the DDB Needham Chicago unit of the Omnicom Group that is scheduled to run from today through October, the Seattle Mariners star promotes Honey Frosted Wheaties by behaving in a polite, caring manner. For example, when a player from another team gets dirty, Mr. Griffey says, "A little club soda will take that right out." The spot asks, "What makes Ken Griffey so sweet?" and then provides the answer: the cereal's honey frosting.
Among the other athletes pitching Wheaties are Deion Sanders and Michael Jordan.
A version of this article appears in print on , Section D, Page 9 of the National edition with the headline: THE MEDIA BUSINESS: ADVERTISING -- ADDENDA;Wheaties Lands Another Big Hitter. Order Reprints | Today’s Paper | Subscribe
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