When RuPaul first hit the mainstream in 1993 with the hit single "Supermodel (You Better Work)," it was the culmination of about a decade of work in music — from her time fronting the new wave band Wee Wee Pole to her years working the New York City nightlife scene as a club kid and dancer. "Supermodel" pushed RuPaul into the mainstream, giving her the opportunity not only to land cosmetics contracts and present VMAs, but also to get her brand out there. 

A talk show and some hosting gigs followed, and in 2009, Logo launched "RuPaul’s Drag Race," a then mostly unheralded reality competition show hosted by the queen herself. Since then, the show has aired more than 200 episodes featuring more than 270 queens. (That’s not even including the girls from the international "Drag Race" spin-offs, of which there are many.) RuPaul has also continued her musical career, to date releasing a staggering 15 LPs, six compilation albums, 68 singles, and 42 music videos. In short, RuPaul’s musical cred is bonafide.

That musical legacy has trickled down to Ru’s TV family, too. Now in its 15th season, "RuPaul’s Drag Race" has introduced the world to a generation of incredible drag performers, including more than a few who have made their mark on the musical world. Today, most queens who make it to the end of their "Drag Race" season end up releasing a collaborative single as part of the show, like season 13’s "Lucky" or "All-Stars" season two’s "Read U Wrote U."  

Some queens have gone beyond that, dropping solo LPs, fronting bands, and even touring arenas with their music. Here are nine "Drag Race" alums whose music has helped launch their second act. 

Shea Couleé

A stellar queen from Chicago, Shea Couleé first showed up on "Drag Race" in season nine, where she came in second behind Sasha Velour. She came back for "Drag Race All-Stars" season 5, which she won, and then took another stab at the crown for "All-Stars" season 7. 

That season, she was able to showcase her musical talent with a stellar performance of "Your Name." That song, along with a whole slate of other bangers inspired by Luther Vandross, Janet Jackson, and Chaka Khan are on her latest record, 8, which she’s touring now.  Couleé also will join five other "Drag Race" alum on a recently announced U.S. tour.

Bob The Drag Queen

A true multi-hyphenate, Bob The Drag Queen is not only "Drag Race" season eight winner; he’s also a comedian, podcaster, actor, host and musician. Best known for tracks like "Purse First," which he dropped the same day he won "Drag Race," Bob's latest effort is a great listen, too. The six-song EP Gay Barz is filled with stellar club bangers that mix camp and hip-hop, showcasing Bob's true musical sensibility.

Trixie Mattel

You can’t talk about musically successful "Drag Race" queens without talking about Trixie Mattel. While the "All-Stars" 3 winner makes a good portion of her income doing everything from refurbishing a hotel to curating and creating her successful cosmetics line, she still devotes time to her music.

She’s released four records — all of which are folksier and Fountains Of Wayne-inspired than anything else that’s come out of "Drag Race" — touring extensively around each, as well as a number of music videos. Some of her songs, like "Mama Don’t Make Me Put On The Dress Again," can seem a little tongue in cheek, but Mattel backs it all up with legit musical skills, playing both the guitar and the autoharp quite well. 

Adore Delano

Fans loved Adore Delano on "Drag Race" season seven and that ardor only continued after the show. The performer’s musical career really started to take off with 2014’s Till Death Do Us Party, which reached No. 59 on the Billboard 200 chart. Subsequent punky dance records like 2016’s After Party, 2017’s Whatever, and 2021’s Dirty Laundry EP have helped Delano sell out venues around the world. 

Delano’s music bops all over the pop landscape, with tracks like "Hello, I Love You" merging Katy Perry styling with coyly bubblebum lyrics while the electro-tinged "I Adore U" would fit perfectly on a packed nightclub dancefloor. 

Alaska

Another "Drag Race" winner with a brazenly brash attitude and a heaping helping of musical talent, Alaska has released four albums, all with fairly spicy names. First came 2015’s Anus, followed by 2016’s Poundcake, 2019’s Vagina, and then 2022’s Red 4 Filth. 

Alaska’s singles have always been earworms, too, and she’s brought her "Drag Race" sisters along whenever she can. Kandy Muse features on  "Sitting Alone In The VIP," while "Girlz Night," which found Rose and Jan dropping in with their girl group Stephanie’s Child. Alaska has even brought her talent to the theater, crafting "Drag: The Musical," which sold out its entire debut run in 2022.

Willam

Willam might be one of the most controversial "Drag Race" contestants of all time, earning an early dismissal from season four after RuPaul accused her of breaking the rules behind the scenes. (Willam has since explained that she was getting illicit hotel visits from her husband during taping.) 

Still, she had a successful Hollywood career before "Drag Race," with guest spots on numerous television procedurals. She’s only become more notable since, even snagging a speaking part in Lady Gaga and Bradley Cooper’s A Star Is Born. Her musical output has always been as sassy and tongue in cheek as she is. Her parody tracks like "Aileen" and "Derrick" skillfully tread the thin line between musical triumph and well-executed gag. She’s also been a part of two drag supergroups: DWV with Detox and Vicky Vox, and the AAA Girls with Courtney Act and Alaska. 

Courtney Act

Courtney Act came to "Drag Race" fame after making the season six finale, where she’d ultimately lose to Bianca Del Rio. She’s been singing pretty much her entire career — she actually broke into entertainment by appearing on "Australian Idol" in 2003 — but much of her output has come since her "Drag Race" debut. 

Like her Australian sister Kylie Minogue, Act loves a soaring, inspirational club banger, as evidenced by singles like "Kaleidoscope" and "Fight For Love." She released  "To Russia With Love" in an effort to help shine a light on anti-gay purges in Chechnya.  

Since her "Drag Race" loss, Courtney Act has appeared on a variety of reality shows in both the UK and Australia, including "Dancing With The Stars" and "Celebrity Big Brother UK," the latter of which she won.

Katya

Known for her oddball humor, out-there drag, and frequent collaborations with Trixie Mattel, Katya came to "Drag Race" prominence on season seven before she returned to compete in "All-Stars" two. Her drag is half performance piece, half wacked out fashion show, and her drag persona is a sort of cold Russian uber-bitch. 

Katya's music follows suit, with much of her 2020 EP Vampire Fitness featuring songs in multiple languages as Katya channeled her favorite Russian nightclub singers. That’s not to say that the tracks don’t rip, though: "Ding Dong" is a certified earworm, Russian lyrics and all, while the breathy goth dance cut "Come To Brazil" (guest starring Alaska) has racked up over a million views on YouTube. 

Priyanka

The season one winner of "Drag Race Canada," Priyanka charmed fans worldwide with her charming earnestness and musical prowess. After snagging the crown, she released her debut EP, Taste Test, as well as a slate of five music videos in support of the record. The clips combine into a story of super villain-infused murder mystery that culminates in a battle royale between Priyanka and "Drag Race UK" contestant Cheryl Hole. The whole thing is as goofy as it is danceable. 

Fun fact: "Come Through," which is a great and catchy song as its own, also features a guest verse from Priyanka’s "Drag Race Canada" sister Lemon. The song has become so beloved among fans that a one-hour mix of just that snippet of the song has almost 750,000 views on YouTube.

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Virgin Fest, a brand-new multi-genre festival debuting later this year, has announced its inaugural lineup. The two-day event, taking place June 6-7 across multiple stages throughout Banc Of California Stadium and Exposition Park in South Los Angeles, has confirmed recent GRAMMY newcomer Lizzo and rap giant A$AP Rocky as the headliners. The lineup also includes Anderson .Paak & The Free Nationals, Diplo's Major Lazer outfit, recent Best New Artist nominees Tank And The Bangas and many more. 

Virgin Fest, which is promoting an all-inclusive environment—its tagline boasts "All Are Welcome"—features a diverse artist roster. As Rolling Stone points out, the 2020 lineup is composed of 60 percent female artists, which include acts like Ellie Goulding, Kali Uchis, Jorja Smith, Banks, Japanese Breakfast, Empress Of and others. 

Read: The 1975's Matt Healy Pledges Only To Play Gender-Balanced Festivals

The festival is also celebrating the LGBTQ+ fan and artist community. In addition to booking LGBTQ+ artists and allies, including Clairo, Trixie Mattel, singer-songwriter and former Fifth Harmony member Lauren Jauregui and others, Virgin Fest is offering gender-neutral restrooms and is screening all vendors to ensure they align with the festival's values of inclusivity and positivity, with a focus on the LGBTQ+ community and an "emphasis on correct pronoun usage," according to PRIDE.

Read: 2020 Pitchfork Festival: Yeah Yeah Yeahs, Run The Jewels, The National To Headline

In an interview with PRIDE, Virgin Fest CEO and founder Jason Felts discussed the festival's LGBTQ+-focused lineup and its approach to creating an inclusive environment.

"Being a gay man who loves music and loves people and loves diversity and loves humanity on the whole, I thought, 'Why don't we have a festival that celebrates all of that?'" he said.  

Read: Firefly Fest 2020 Lineup: Billie Eilish, Halsey, Rage Against The Machine, Maggie Rogers & More 

Virgin Fest is also taking an eco-conscious approach focusing on sustainability. The festival is "handpicking vendors who share its values and have policies that comply with their commitment to sustainability"; it will also be the "first festival in California to employ a reusable cup deposit system instead of single-use plastic cups," according to a post shared on the Virgin Group's, the festival's parent company, website. According to the event's website, the festival is also banning all single-use plastics onsite and will feature a "robust renewable energy and solar program," among other green initiatives.

To purchase tickets and to view the full lineup for the inaugural Virgin Fest, visit the festival's official website.

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Shea Couleé delivers a stirring dramatic performance in the video for one of their most vulnerable songs to date, "Rewind."

Directed by Sam Bailey, the black-and-white visual takes viewers through Couleé's memory as they relive both tender and volatile moments with their lover.

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"It has a very cinematic quality to match the cinematic quality of the song," Couleé exclusively told Billboard. "And it's kind of a glimpse into my life and my past .. the concept of rewinding, as if our lives were films that we have the ability to go back and re-do." 

They add that the video touches on how minds can alter memories to be less painful: "We try to get the best edit that we can so it doesn't hurt as much."

Putting their usual lively, fierce side on pause, Couleé let their guard down about a past relationship in the song with producer and songwriter GESS. 

"The fans had only seen this high-energy, dance-y, confident music [from me] and this was my opportunity to show a little bit of vulnerability," Couleé said. "The only relationship I ever had, other than the one I'm in now, he suffered from bipolar disorder and he wound up taking his life. It's really, really hard. It's such a weird heartbreak because there's so many unanswered questions." 

Music has allowed the former RuPaul's Drag Race cast member to show different sides of themselves. "I enjoy being able to surprise people and reveal my different sides to them – sometimes people only see a certain side, and music allows yourself to express yourself a bit more," they said. 

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"F*** the scene, I’m the queen!" Scene Queen announces early on her debut album, Hot Singles in Your Area. Delivered in a snarky sing-song, the exclamation serves as something of a mission statement for everything the singer has set out to accomplish with her winking metal-pop persona.  

On Hot Singles (out June 28 via Hopeless Records), the artist calls out the bad behavior that’s run rampant in the alternative music scene for decades. From the insidious grooming of teen fans ("Headline spot goes to the abuser/ Half my idols are f—ing losers," she sings on blistering lead single "18+"), to the blatant discrimination experienced by female artists in the genre (opener "BDSM"), and date rape drugs and sexual assault ("Whips and Chains") — Scene Queen takes unflinching aim.

Born Hannah Collins, Scene Queen isn’t out to destroy the genre she grew up loving as a Warped Tour-obsessed teenager in suburban Ohio. Instead, she’s using her perspective as a queer female artist and knack for razor-sharp songwriting to make the scene safer, more accountable and, ultimately, more inclusive. 

Featuring high-octane collaborations with the likes of The Ready Set ("POV"), WARGASM ("Girls Gone Wild") and 6arelyhuman ("Stuck"), Hot Singles in Your Area is also an unabashed pleasure ride that introduces listeners to Scene Queen’s unique brand of sexual freedom, self-love, queer pride and self-deprecating humor.

"My fans know that I'm playing into the joke of it a lot," Collins says from her home in L.A. "But a lot of people still don't understand it."

Ahead of her album release, Scene Queen opened up exclusively to GRAMMY.com about finding her voice in the metal space, the pop icons who inspired her persona (from Britney Spears to Paris Hilton, Dolly Parton, and Jessica Simpson), standing up to misogynists, homophobes and haters, and more.

How does it feel to be on the verge of finally releasing your debut album?

Really exciting! But also terrifying in a way. With [2022 EPs] Bimbocore Vol. 1 and Vol. 2, I feel like I told the story of, "Who is Scene Queen? What is this project?" Like, she's very loud and out there and opinionated, and in your face and whatever.  

But this record touches on everything in my life that happened for me to become this version of myself — why I needed to become Scene Queen. I made a whole record about being independent and reclaiming my power and sticking up for myself and sticking up for people in the scene…In a weird way, I'm making jokes this entire album, but it’s a vulnerable album in the sense that I'm revealing a lot via the lens of humor.

How did the Scene Queen persona come about?

I grew up in the alternative space. Like, I went to a million Warped Tours and all of that stuff. I was at shows in Cleveland, like, every weekend during high school. I've been listening to bands like Hawthorne Heights and stuff since I was 8 or 9 years old. So when I was 18, I moved out to L.A. from Ohio, and that was around the time that all of these bands started dropping members left and right because they were finally getting called out for, like, predatory behavior or what have you — just being, generally, not great people.  

Coming into adulthood, you start looking at things through a different lens, like, Oh, that was a weird interaction or Oh, I feel weird that they let me do that at 16 years old. It really felt like, as a woman, the scene wasn't a safe space for me anymore. Then suddenly, during COVID, the only thing I wanted to listen to was, like, super alternative music. 

TikTok introduced me to a lot of bands like The Home Team, that were combining pop-punk with, like, R&B — I always loved that experimental stuff. And I was listening to a ton of BABYMETAL and WARGASM, experimental metal-pop stuff. But I told myself the only way I would come back into the alternative space was if I did it on the terms of what I wished I’d had in the scene growing up.

So now I operate my entire persona as this elevated version of myself because I feel like people need that. Scene Queen is like a superpower for me in a way — she helps in my day-to-day life as Hannah, too.

What makes the Y2K era such a key element of the Scene Queen aesthetic?

Growing up in that time, super hyper-feminine women were often vilified, especially in rock music. If you were super girly at a show, people would assume that you were there to sleep with the band. Like, you weren't as worthy of being there as a man. When I was in high school, I actively chose to dress in mostly all black because I just didn't think I would be taken seriously.

So I wanted to pull that whole era into it and just be like, I'm actively going against everything I grew up with and what the scene told me was acceptable. And now I'm gonna be the antithesis of what any of the people that were misogynistic — or also just underestimated me — would want from me. And now I make the choice every day to irritate those people. [Grins.] 

Growing up, were there female artists you looked up to in the scene?

I just came off of a tour with PVRIS, and [Lynn Gunn] was one of the first queer people I ever knew of within the scene. Which is so crazy to think of back then, that I only had one example of that. She was just, like, openly queer and didn't feel the need to... I don't know, she didn't come out to anyone, she just always existed that way and people didn't criticize her for it. It was the first time that I saw that and was like, Oh, maybe I would be able to do that someday."

But behind the scenes, she was on the receiving end of so much misogyny, because men didn't think they could get something out of her, 'cause they knew that she was a lesbian and whatever. She was enduring 10 years of misogyny and homophobia so that someone like me could come around 10 years later and be this voice in the scene.

So it's cool that I'm getting recognition, but the only reason that I'm able to do this now is because so many women just took extreme hate and terrible things behind the scenes before me. And I still get massive flak for it now. The end goal of all of this, and I think if you ask any woman, they'll tell you the same thing: I'm cool taking sticks and stones thrown my way if it means that 10 years down the line there's gonna be another girl that tries to do what I do and gets zero flak for it. Someday I hope we get there. 

What other female artists helped inspire your Scene Queen persona?  

So there's two different versions of this answer. On the pop side, I'm so obsessed with 2000s pop princesses and also just pop icons in the sense of, like, that bimbo aesthetic. I allude a lot to Britney Spears in my music. Also Paris Hilton. Dolly Parton. Jessica Simpson. Women that, like, knew how they were perceived by the media and played into it, but were so the other way. 

Like if you've ever seen the Paris Hilton documentary [2020’s This Is Paris], she talks about how she put on this voice and everything, because people were just gonna assume that she was dumb anyway. So she completely capitalized on that and was like, "That's fine, I'll take your money and make my career successful. If you're already gonna assume negatively about me, then that's my superpower." Those people really inspired me, and that's very much the aesthetic drive behind my project. 

In the alternative space, there are bands that I grew up with that I was also super into like We Are the In Crowd, VersaEmerge, In This Moment. So there's a lot of women that have helped create the Scene Queen project without knowing.

How much of the album is autobiographical?

It tells the whole tale of coming [to L.A.] and getting my foot in the door, the music industry experience of it all. No one talks about having this second coming of age in your twenties and thirties where you're actually figuring out who you are. I was one of those people that didn't come out, or didn't even fully process that I was queer, until I was in my twenties.

I was just so scared about it 'cause I grew up in a small conservative town. And then I came here and was just like, I need to work in music so bad that I don't even want to think about dating! [Eventually,] I realized I spent all this time trying to be independent and confident. And now I'm going into the dating world. 

Some days you feel like an absolute sex god and the next morning you wake up, and you're on a first date and you have word vomit, and you don't know how to interact with people. So you get a song like "Oral Fixation" where it's just about having absolutely no game when you're dating for the first time. The record really tells the whole story of becoming all of this chaotic mess that is Scene Queen, which is both making fun of itself and hypersexual, and this, and this, and this. 

Read more: 15 LGBTQIA+ Artists Performing At 2024 Summer Festivals 

You play around so much on the album by mixing really serious topics with a sense of humor. How do you balance that in your songwriting? 

I always come into a session with the baseline idea of subject matter and title. This album was a lot easier because it's a concept album in a sense, and I thought of all these [explicit] categories that I could've used… Take "Oral Fixation," for example. That was the first song I wrote for Hot Singles other than the title track. I realized I could write it about word vomit and, like, choking on something, instead. Or, like, the last song of the record is called "Climax" because it's the high point of the record, but it’s actually a really wholesome song.

And then "BDSM" means "Beat Down Slut Metal," but also "Big Dumb Stupid Men." I decided to make that the opening track because I was getting all of these comments that were like, "Scene Queen's a man hater!" for criticizing anything men do in any capacity. This was after my song "Pink Push-Up Bra," which is so specifically about sexual assault that I was like, "OK, of I can't even criticize people that sexually assault women as being bad, then sure, I’ll put it as the first track." 

What was your motivation behind the hypersexualization in some of the songs? 

I think people don't understand that you can be fully confident with yourself and your sexuality and think you're a good person, and worthy of love and worthy of sexual pleasure, while also not taking yourself too seriously. You can still make fun of yourself but also know your self-worth.

As much as I make these self-deprecating jokes, at the end of the day I refuse to be treated poorly. And I think that comes across in all the songs about sexual pleasure and sexuality. You learn at a young age — especially if you've been closeted for a long time — [the feeling of] I robbed myself of so much joy for so long. I deserve to get off for something. [Laughs.] I deserve a little bit of joy in my life. So I tried to write that. 

"M.I.L.F" is obviously a raunchy, very sexual song. But that song came from spending a summer in Nashville, and I was always just like, "Tennessee: conservative." But there's this huge population of people who have stayed or moved to Tennessee; who grew up listening to country music but then shied away from it because their beliefs no longer resonated with the [genre's] subject matter. So I wanted to have a song for those people who are like, "Yeah, I still wanna go chug a beer and jump off a boat on a lake, but also, I am pro-gay marriage and whatever."

I wrote a song that I knew the people who were country elitists, that would never like me anyway, would be horrified by. And the way I did that was via very explicit lyrics and the most sexual content ever. But it ends up being one of the rowdiest songs in my live set, because so many people truly do want to just put a hat on and do a line dance. They just don't want to be judged when they do it, you know?

So it ended up being this weird statement that I didn't necessarily fully think it would be, but it's one of my favorite parts of my set now. Having that little hoedown for the hoes every week is really fun for me.

I actually just attended this charity event at Stonewall for this organization called Inclusion Tennessee, where I learned that Nashville is the largest city in the country without its own LGBTQ center. Queer people in those types of communities are still fighting constantly for resources and inclusion and acceptance.

It is so wild, too, 'cause there's this discussion around Chappell Roan making that statement at Gov Ball about not performing at the White House, and then going to play in Charlotte, where North Carolina obviously has conservative views as a whole. There are so many pockets of queer communities that are actively seeking out someone that will advocate for them and give them a voice, and I think it is so cool. It's such a privilege to get to be one of those people now. 

This summer, you’ll be co-headlining idobi Radio’s Summer School Tour. What are you looking forward to about that?

That tour, in and of itself, is so cool and exciting for me. Because one, it has the rotating co-headliners, which emphasizes the importance of music discovery. You have to show up at the beginning of the day to see who you want to see. Anyone that grew up with Warped Tour obviously is going to be stoked to have something like that.

But also, there are so many queer people and women and people of color on that tour. The lineup is so diverse and I feel like if that tour had existed in the 2010s and 2000s and ‘90s even, that never would've happened. So the fact that the initial launch looks that way makes me so hopeful for the future of it. 

OK, last two questions: What’s the most memorable Warped Tour set you ever saw? And what are your top 3 "Bimbo" pop songs? 

Most memorable Warped Tour set: I'd probably say the first time I ever crowd-surfed. I think I was, like, 13, it was to the band Sleeping with Sirens, and that was just the pinnacle of, like, "I love alternative music!"

Then as far as the "Bimbo" pop songs, hmm...I have to say "I’m a Slave 4 U" just because that Britney Spears music video is so iconic — the dancing, all of it. We gotta do a Paris Hilton song. It was hard to be in a mall food court in the late 2000s and not be humming "Stars Are Blind." Yeah, soundtrack to my youth, for sure. And then "9 to 5" by Dolly Parton even though that’s country, not pop. Like, how do you not want to trot out there to [sings], "Hopped out of bed and I stumbled to the kitchen..."? It just gets the bimbo vibes going.

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Every July, millions of Black people, specifically Black women, descend upon New Orleans for the Essence Festival of Culture (EFOC). Known for many years as the Essence Festival, the festival is a celebration of Black culture, community, and heritage. Since its inception in 1995 as a one-off event to commemorate the publication’s 25th anniversary, the festival has evolved into a diasporic jubilee, drawing in people of African descent from across the diaspora. 

In addition to its global presence, the festival pours millions of dollars into the local New Orleans community, which has served as the festival's home for 30 years (with the exception of 2006, when the festival was held in Houston, because of Hurricane Katrina). In 2020, the festival was canceled because of the COVID-19 pandemic. Despite this, the annual festival continues to be one of the most sought-after and attended festivals in the United States. 

This year’s Essence Festival of Culture will be held at the Superdome from July 4-7, replete with legendary and fast-rising talents. On July 5, Birdman & Friends will celebrate the 30th anniversary of Cash Money Records. The following day will feature a special performance by Charlie Wilson, while Usher will commemorate the 20th anniversary of Confessions.

Janet Jackson and Victoria Monét will headline the festival's final night, while Frankie Beverly and Maze close out the festival with the return of All-White Night. Other performers include The Roots featuring Mickey Guyton, Ari Lennox and T-Pain, Busta Rhymes, Raphael Saadiq, D-Nice featuring Shelia E, Big Boi, and many more.  

Read more: Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More 

EFOC has been compared to SXSW, Coachella, Austin City Limits, and other notable festivals, yet it stands out for its empowerment-centered approach. It is not simply a festival, it is a family reunion. The one festival in the United States that does not pander to or take advantage of Black audiences, but truly celebrates them and their achievements. Although music has always been an integral part of the festival’s ethos — Aretha Franklin and B.B. King performed at the first iteration — the festival excels in its multi-generational and interdisciplinary programming. On any given day, attendees can attend sessions on Black entrepreneurship, politics, mental health, and literature, as well as seminars focused on issues impacting the Black community.  

There’s a reason why the festival is referred to as the party with a purpose. For decades, it has operated as a celebratory convening place for Black people, Black families, and Black communities. Now, more than ever, spaces like EFOC are needed, as the Black community experiences an onslaught of changes — from Historically Black Colleges and Universities in North Carolina and Tennessee being subject to intense government oversight, to Black women-owned venture capital firms being targeted by conservatives, and Black voting rights becoming at risk during an election year. 

Ahead of the festival’s 30th celebration, Michael Barclay, Executive Vice President of Experiential for ESSENCE Ventures and Barkue Tubman Zawolo, Chief of Staff, Talent and Diasporic Engagement for Essence Ventures, spoke to the Recording Academy about the history, legacy, and future of the Essence Festival of Culture.

This interview has been edited for clarity.

Are you part of the generation that grew up with the Essence Festival of Culture? If so, how does it feel to be a part of it?

Barkue Tubman Zawolo: I'm originally from Liberia. And even being in Liberia, prior to my family moving to the U.S. in 1980, Essence was always a thing for my mom and my aunts. When we came here, fast forward to me, as an adult, [after] graduating college, I got into the music industry. I've managed artists that have gone through the Essence stages and pages in different ways.

Essence Fest has always been something that we were familiar with. I have to say, I had not really experienced Essence Fest until 2019 when Essence was actually a client. One of the things that I was doing [at that point] was integrating the Diaspora and African creatives within the festival in fashion and music.

To be in the role that I'm in right now and to be on a team with people who have been a part of Essence for a long time…. Essence seems to be ingrained in all of our fabric. [What] started as a music festival now is the Super Bowl of Culture that is the Essence Festival of Culture. To be on the team that helps bring this to life for our community is a daunting but rewarding task all in the same. 

Essence is something that I don't think anybody in our community takes lightly. Even our partners understand the value of it. We certainly understand that we serve the Essence-inverse and, and we are in service to this community. It is a huge honor to be able to be a part of the team that brings this to life and, and, and constantly hear what it means to the community globally too. 

One thing that I admired, especially about last year's festival, was GU Kickback — a music event hosted by Girls United, the publication’s Gen Z vertical. I saw a number of local artists from New Orleans, such as 504ICYGRL. ESSENCE just released a series of cover stories celebrating the 30 year relationship between the publication and New Orleans; how do you highlight the city and their history?

Michael Barclay: As somebody who's worked in experiential, creating gatherings and experiences for almost 25 years now, the venue is always important when you're trying to set the box where you are creating for your community, for your audience. New Orleans has been that backdrop for us for almost 30 years now. 

New Orleans is the convergence of our mission, our brand, in a city that is perfectly matched for that energy. New Orleans is as much a part of Essence Festival of Culture as Essence Magazine is to Essence Festival. 

It is very much a partnership that has created this cultural movement. To be more inclusive, and highlight more of those local relationships and talent is very intentional. It has been something that we have put a lot of energy and effort into over the last couple of years. 

This will be my third festival this year. I think Barkue, you started maybe a year or two before me. We're a fairly new crew that is working to help grow and reshape and solidify those relationships. Even with how we handle the management of the festival. 

Our VP of Essence Festival, Hakeem Holmes is a hometown boy from New Orleans. He's the pride and joy. They love to see him coming. He's always enlightening us on the things that we need to be focused on for the city and how we make the best partnership and make the best impact on the area.

It was intentional what you saw last year. It's intentional this year. We dedicated our entire festival edition of the magazine as a love letter to New Orleans. It's a symbiotic relationship that is one of the key reasons why this festival is the Super Bowl of Culture.  

I would love to hear about the talent aspect of the festival. Last year, Megan Thee Stallion headlined. In previous years, Beyoncé and Prince have served as headliners. What is the formula between balancing local talent, national talent and diasporic talent at the festival?

Zawolo: As we grow the festival, the intentionality becomes even more and more important. And, what we do in understanding where we are as a brand. 

We're 30 years into the festival, the brand is 55 years. What's traditionally known as the Essence Woman is now bringing her daughter. It's multi-generational. We also know that the world is as big as your cell phone, so people are now exposed to different types of content and music. 

We see the influence of Afrobeats and Caribbean music. We are intentional about making sure that every night really speaks to multiple generations, but it's anchored in a generation. It's like, who's bringing, who to the concert on Friday? Is it the daughter bringing her mama? 

It's anchored in  that younger demo, but we're going to make sure that they're going to have a collective good time there. Saturday is usually our heaviest night. We have our living legends that show up there; that really cuts across generations. This is anybody can bring anybody, but let me tell you, you're going to be able to teach each other, connect with each other with the different groupings of talent that we have.

We try to make sure that there is something that speaks to us, but that that connects with the diaspora on as many nights as possible. Sometimes it's not because they're from a different country, but because we know the music also resonates.

If you think of Janet Jackson, you can go anywhere in the world. She can check off that box, although she's not from there. You can create those ties, but we also are intentional about having Ayra Starr and Machel Montano. Last year we had Tems and Wizkid. The goal is to continue to grow what that looks like, because we are a global brand and that is our diasporic and global intent in connecting the global Black community is really important.  

We are intentionally multi-generational. We intentionally lead into where a multitude of generational communities can come together and have fun together. There is something for everybody. We have a unique opportunity with Essence as the brand grows to be able to not only speak to what they want to call the aunties, I call the punties. I also think that this is where we get to educate the next generation on where we're coming from. We also get to learn from them on where they are and where they want to go. 

What a beautiful way to kind of tie all of these connections. Last year, the festival celebrated 50 years of hip-hop; this year you're celebrating the 30th anniversary of the festival. What is the intention behind this year’s music programming?

Zawolo: Paying homage to people who had done some historical things on our stages. We have Janet [Jackson] back. People are like, “Oh, we saw Janet two years ago,” but Janet is also one of the highest sellers in the festival's history. 

If we're going to celebrate, let's celebrate, because we know Janet never disappoints. We also want to lean into some of the [older] talent, like Charlie Wilson, Uncle Charlie. He's graced that stage so many times, but yet it's still very relevant. Using this moment to reignite things that we've done in the past and bring them back to life that we know the audience missed.

Frankie Beverly, who is going to come, this is probably going to really be his last performance. The passing of the torch. This year was about having to be intentional about what other milestones are happening that are important to this culture. Cash Money is also celebrating 30 years. Who better, right?  

Essence has been in New Orleans for 30 years. Cash Money and crew are from New Orleans. Juvenile just got the key to the city from the mayor. We want to honor and celebrate him, but we also want to recognize the influence that this group of very creative, entrepreneurial, rappers and artists have had on culture, because there was a time where we all were backing that ass up. 

Making sure we highlighted milestones, connecting with people who have historically been a part of making history with us, introducing some new ones — that's what we have to do. We have to set up now for the next 30 years. We want to go to the soul of what appeals to our audience, and we're really all about good music.  

I think the 30th year just continues to do what we do. As we look to grow and connect demos, Megan Thee Stallion is a very viable option because again, the daughter now is going to bring the mama. Intergenerational diasporic and connecting demos, I think that only happens at the Superdome. That's also happening in the convention center, which I believe is honestly the soul of the festival. 

What are your hopes and aspirations for the next 30 years of the Essence Festival of Culture? Will Essence Fest always be in New Orleans? Are we going to have an Essence Fest in Lagos, Nigeria?

Barclay: Being on this side of [EFOC], seeing the true impact of the festival and how it impacts the communities, how it impacts the folks that come to New Orleans, and now, because we've expanded to our virtual audience, the 1.7 million that are viewing around the world, my hope for the festival is that we continue to show up where our community needs us.

We're going to be in New Orleans. We're going to be in our official world as we call it. If you can't make it to New Orleans, you can tune into Essence.com and you can see what's going on there. We are creating virtual experiences, AR experiences, VR experiences, all those things, so really keeping up with the way that people continue to connect with each other, whether they're physically in the same place or halfway across the world.

I think that type of innovation is what I want to continue to see us do and allow us to create that joy that we generate in New Orleans and wherever it's needed for our community.