2021 has introduced a dynamic change to American life that has aggressively called into question stereotypes surrounding race, gender and culture. And there may be no better lens through which to examine this development than in country music. 

For almost a century, the Appalachia-born genre, more than almost any other subset of American popular music, has largely excluded Black artists and performers. However, the roots of country music lay in the hands of banjo-playing Black slaves and minstrel-show performing sharecroppers. 

Still, for well over 50 years, the only Black artist significantly represented in the country music industry was the late Charley Pride, who died last December. The Mississippi-born sharecropper turned All-Star Negro League pitcher's ability to navigate his way around a country song led to four dozen-plus top 10 Billboard Country chart hits (including the 1971 classic "Kiss An Angel Good Morning") and worldwide appeal.

Today, in an era partly defined by reparational justice toward African-Americans nationwide, country music contains numerous performers whose tireless efforts in the genre are now being rewarded. Of the growing crowd, Mickey Guyton, Kane Brown, Jimmie Allen, Brittney Spencer, and Willie Jones have all received Pride-level applause for their successes within country music.

Read More: For Charley Pride, Black Country Music Was A Self-Evident Truth

Country's Next Great Torch Singer: Mickey Guyton

From Patsy Cline to Carrie Underwood, country music has a tradition of white female vocalists whose impressive vocal control and electrifying histrionics elevate superb songwriting to award-winning levels.

Comparatively, warm, soulful singers like Linda Martell and Rissi Palmer have opened doors for Black female country performers.

For those looking for a marriage of the two, Mickey Guyton—a veteran country artist buoyed by the pained yet profound inspiration of the Black Lives Matter movement—married her multi-octave superstar vocal instrument to the poignant ballad "Black Like Me" and has soared to top-tier country acclaim. Her new album, Remember Her Name, drops on September 24.

Country music is often maligned because of its inability to address issues of race and gender in a manner that befits the tenor of progressive times. However, Guyton's now-signature song overcame the genre's historical slights against marginalized communities. What's more, it reflects country music's slow, continued moves toward justice for them.

A "Worldwide Beautiful" Superstar In The Making: Kane Brown

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Kane Brown is the type of artist as comfortable making modernized trap-style country ballads (2020's "Be Like That," featuring Swae Lee) as he is covering the neo-traditionalist Randy Travis' classic "Three Wooden Crosses."

His head—frequently topped with an adjustable trucker hat—has growing ears, eyes and music-biz savvy. Recently, the trailer-park-raised Chattanooga, Tennessee, native launched a new label, Sony-backed 1021 Entertainment—plus a song publishing company, Verse 2 Entertainment. 

However, if looking for the accurate measurement of Brown's cross-cultural reach, "Worldwide Beautiful" drives home why Brown is a star of note, with an extraordinarily passionate social media following to boot.

When he sings, "At every show I see my people/They ain't the same, but they're all equal/One love, one God, one family," his rich tenor conveys a unifying message that supersedes today's American frustrations and antagonism.

The Hometown Hero: Jimmie Allen

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Country music loves stories of self-made small-town boys with humble dreams that shine under Music City's downtown Broadway lights.

To wit, rising country star Jimmie Allen is a native—and still, proudly a resident—of Milton, Delaware, a town populated by a hair below 3,000 people. His new album, Bettie James Gold Edition—an expansion of his Bettie James project—dropped in June.

Within the first five years of his country career, Allen's achieved two platinum-selling, number-one Billboard Country Airplay chart singles (2018's "Best Shot" and 2019's "Make Me Want To"), plus recently became the first Black artist to win the New Male Artist of the Year award at 2021's Academy of Country Music Awards.

It's also notable how Allen carries forth Charley Pride's legacy. In a 2020 interview for Holler, the vocalist noted that the Country Music Hall of Famer taught him that if he made the music he loved, "It'll land on the ears and hearts of the people who are supposed to hear it."

"[That advice] clicked," he replied. "Ever since, I really got the confidence to just kind of fall in my groove of what I do."

Your Favorite Singer/Songwriter's Favorite Singer/Songwriter: Brittney Spencer

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Baltimore, Maryland's Brittney Spencer writes from a place of deeply ingrained spiritual inspirations, and her style is borne from years spent as a churchgoing Episcopal church choir member and musical arranger. 

Equally, it's inspired by having a friend introduce her to the music of the Chicks as a teenager. Just like the band whose 1998 song "Wide Open Spaces" is a crossover country classic, Spencer's music is cut from the same cloth.

On songs like the 2020 Compassion EP single "Sorrys Don't Work No More," lyrics like "I called you up in August, hoping I could be honest/But you never let me speak" hurt more than they rhyme—which is a rare talent. 

That skill is not only apparent in Spencer's forthcoming material, but in writers' rooms with the likes of a diverse slate of country performers including Allen, Maren Morris, Brandy Clark and Jason Isbell.

Overall, it's simply a case of if—and not when—Spencer's acclaim will grow.

The Country-Trap Iconoclast: Willie Jones

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No artist in the pop-country realm more uniquely highlights the diverse presentations allowed when welcoming more artists of color into the mainstream conversation than Shreveport, Louisiana's Willie Jones.

Suppose a Venn diagram space existed wherein early 2Pac's blend of earnestness and braggadocio blended with Kenny Chesney's desire to kick off his shoes and relax with a drink. In that case, the 26-year old singer-songwriter would occupy it.

From one side of his mouth emerges "American Dream," his critically-acclaimed 2021 civil rights anthem that includes the lyrics, "When you're livin' as a Black man/It's a different kinda American dream."

However, on the other side of the coin, you've got "Down By The Riverside," his Southern, countrified 2021 party track about corn, cotton and crawfish.

Let Me Play The Answers: 8 Jazz Artists Honoring Black Geniuses

"F*** the scene, I’m the queen!" Scene Queen announces early on her debut album, Hot Singles in Your Area. Delivered in a snarky sing-song, the exclamation serves as something of a mission statement for everything the singer has set out to accomplish with her winking metal-pop persona.  

On Hot Singles (out June 28 via Hopeless Records), the artist calls out the bad behavior that’s run rampant in the alternative music scene for decades. From the insidious grooming of teen fans ("Headline spot goes to the abuser/ Half my idols are f—ing losers," she sings on blistering lead single "18+"), to the blatant discrimination experienced by female artists in the genre (opener "BDSM"), and date rape drugs and sexual assault ("Whips and Chains") — Scene Queen takes unflinching aim.

Born Hannah Collins, Scene Queen isn’t out to destroy the genre she grew up loving as a Warped Tour-obsessed teenager in suburban Ohio. Instead, she’s using her perspective as a queer female artist and knack for razor-sharp songwriting to make the scene safer, more accountable and, ultimately, more inclusive. 

Featuring high-octane collaborations with the likes of The Ready Set ("POV"), WARGASM ("Girls Gone Wild") and 6arelyhuman ("Stuck"), Hot Singles in Your Area is also an unabashed pleasure ride that introduces listeners to Scene Queen’s unique brand of sexual freedom, self-love, queer pride and self-deprecating humor.

"My fans know that I'm playing into the joke of it a lot," Collins says from her home in L.A. "But a lot of people still don't understand it."

Ahead of her album release, Scene Queen opened up exclusively to GRAMMY.com about finding her voice in the metal space, the pop icons who inspired her persona (from Britney Spears to Paris Hilton, Dolly Parton, and Jessica Simpson), standing up to misogynists, homophobes and haters, and more.

How does it feel to be on the verge of finally releasing your debut album?

Really exciting! But also terrifying in a way. With [2022 EPs] Bimbocore Vol. 1 and Vol. 2, I feel like I told the story of, "Who is Scene Queen? What is this project?" Like, she's very loud and out there and opinionated, and in your face and whatever.  

But this record touches on everything in my life that happened for me to become this version of myself — why I needed to become Scene Queen. I made a whole record about being independent and reclaiming my power and sticking up for myself and sticking up for people in the scene…In a weird way, I'm making jokes this entire album, but it’s a vulnerable album in the sense that I'm revealing a lot via the lens of humor.

How did the Scene Queen persona come about?

I grew up in the alternative space. Like, I went to a million Warped Tours and all of that stuff. I was at shows in Cleveland, like, every weekend during high school. I've been listening to bands like Hawthorne Heights and stuff since I was 8 or 9 years old. So when I was 18, I moved out to L.A. from Ohio, and that was around the time that all of these bands started dropping members left and right because they were finally getting called out for, like, predatory behavior or what have you — just being, generally, not great people.  

Coming into adulthood, you start looking at things through a different lens, like, Oh, that was a weird interaction or Oh, I feel weird that they let me do that at 16 years old. It really felt like, as a woman, the scene wasn't a safe space for me anymore. Then suddenly, during COVID, the only thing I wanted to listen to was, like, super alternative music. 

TikTok introduced me to a lot of bands like The Home Team, that were combining pop-punk with, like, R&B — I always loved that experimental stuff. And I was listening to a ton of BABYMETAL and WARGASM, experimental metal-pop stuff. But I told myself the only way I would come back into the alternative space was if I did it on the terms of what I wished I’d had in the scene growing up.

So now I operate my entire persona as this elevated version of myself because I feel like people need that. Scene Queen is like a superpower for me in a way — she helps in my day-to-day life as Hannah, too.

What makes the Y2K era such a key element of the Scene Queen aesthetic?

Growing up in that time, super hyper-feminine women were often vilified, especially in rock music. If you were super girly at a show, people would assume that you were there to sleep with the band. Like, you weren't as worthy of being there as a man. When I was in high school, I actively chose to dress in mostly all black because I just didn't think I would be taken seriously.

So I wanted to pull that whole era into it and just be like, I'm actively going against everything I grew up with and what the scene told me was acceptable. And now I'm gonna be the antithesis of what any of the people that were misogynistic — or also just underestimated me — would want from me. And now I make the choice every day to irritate those people. [Grins.] 

Growing up, were there female artists you looked up to in the scene?

I just came off of a tour with PVRIS, and [Lynn Gunn] was one of the first queer people I ever knew of within the scene. Which is so crazy to think of back then, that I only had one example of that. She was just, like, openly queer and didn't feel the need to... I don't know, she didn't come out to anyone, she just always existed that way and people didn't criticize her for it. It was the first time that I saw that and was like, Oh, maybe I would be able to do that someday."

But behind the scenes, she was on the receiving end of so much misogyny, because men didn't think they could get something out of her, 'cause they knew that she was a lesbian and whatever. She was enduring 10 years of misogyny and homophobia so that someone like me could come around 10 years later and be this voice in the scene.

So it's cool that I'm getting recognition, but the only reason that I'm able to do this now is because so many women just took extreme hate and terrible things behind the scenes before me. And I still get massive flak for it now. The end goal of all of this, and I think if you ask any woman, they'll tell you the same thing: I'm cool taking sticks and stones thrown my way if it means that 10 years down the line there's gonna be another girl that tries to do what I do and gets zero flak for it. Someday I hope we get there. 

What other female artists helped inspire your Scene Queen persona?  

So there's two different versions of this answer. On the pop side, I'm so obsessed with 2000s pop princesses and also just pop icons in the sense of, like, that bimbo aesthetic. I allude a lot to Britney Spears in my music. Also Paris Hilton. Dolly Parton. Jessica Simpson. Women that, like, knew how they were perceived by the media and played into it, but were so the other way. 

Like if you've ever seen the Paris Hilton documentary [2020’s This Is Paris], she talks about how she put on this voice and everything, because people were just gonna assume that she was dumb anyway. So she completely capitalized on that and was like, "That's fine, I'll take your money and make my career successful. If you're already gonna assume negatively about me, then that's my superpower." Those people really inspired me, and that's very much the aesthetic drive behind my project. 

In the alternative space, there are bands that I grew up with that I was also super into like We Are the In Crowd, VersaEmerge, In This Moment. So there's a lot of women that have helped create the Scene Queen project without knowing.

How much of the album is autobiographical?

It tells the whole tale of coming [to L.A.] and getting my foot in the door, the music industry experience of it all. No one talks about having this second coming of age in your twenties and thirties where you're actually figuring out who you are. I was one of those people that didn't come out, or didn't even fully process that I was queer, until I was in my twenties.

I was just so scared about it 'cause I grew up in a small conservative town. And then I came here and was just like, I need to work in music so bad that I don't even want to think about dating! [Eventually,] I realized I spent all this time trying to be independent and confident. And now I'm going into the dating world. 

Some days you feel like an absolute sex god and the next morning you wake up, and you're on a first date and you have word vomit, and you don't know how to interact with people. So you get a song like "Oral Fixation" where it's just about having absolutely no game when you're dating for the first time. The record really tells the whole story of becoming all of this chaotic mess that is Scene Queen, which is both making fun of itself and hypersexual, and this, and this, and this. 

Read more: 15 LGBTQIA+ Artists Performing At 2024 Summer Festivals 

You play around so much on the album by mixing really serious topics with a sense of humor. How do you balance that in your songwriting? 

I always come into a session with the baseline idea of subject matter and title. This album was a lot easier because it's a concept album in a sense, and I thought of all these [explicit] categories that I could've used… Take "Oral Fixation," for example. That was the first song I wrote for Hot Singles other than the title track. I realized I could write it about word vomit and, like, choking on something, instead. Or, like, the last song of the record is called "Climax" because it's the high point of the record, but it’s actually a really wholesome song.

And then "BDSM" means "Beat Down Slut Metal," but also "Big Dumb Stupid Men." I decided to make that the opening track because I was getting all of these comments that were like, "Scene Queen's a man hater!" for criticizing anything men do in any capacity. This was after my song "Pink Push-Up Bra," which is so specifically about sexual assault that I was like, "OK, of I can't even criticize people that sexually assault women as being bad, then sure, I’ll put it as the first track." 

What was your motivation behind the hypersexualization in some of the songs? 

I think people don't understand that you can be fully confident with yourself and your sexuality and think you're a good person, and worthy of love and worthy of sexual pleasure, while also not taking yourself too seriously. You can still make fun of yourself but also know your self-worth.

As much as I make these self-deprecating jokes, at the end of the day I refuse to be treated poorly. And I think that comes across in all the songs about sexual pleasure and sexuality. You learn at a young age — especially if you've been closeted for a long time — [the feeling of] I robbed myself of so much joy for so long. I deserve to get off for something. [Laughs.] I deserve a little bit of joy in my life. So I tried to write that. 

"M.I.L.F" is obviously a raunchy, very sexual song. But that song came from spending a summer in Nashville, and I was always just like, "Tennessee: conservative." But there's this huge population of people who have stayed or moved to Tennessee; who grew up listening to country music but then shied away from it because their beliefs no longer resonated with the [genre's] subject matter. So I wanted to have a song for those people who are like, "Yeah, I still wanna go chug a beer and jump off a boat on a lake, but also, I am pro-gay marriage and whatever."

I wrote a song that I knew the people who were country elitists, that would never like me anyway, would be horrified by. And the way I did that was via very explicit lyrics and the most sexual content ever. But it ends up being one of the rowdiest songs in my live set, because so many people truly do want to just put a hat on and do a line dance. They just don't want to be judged when they do it, you know?

So it ended up being this weird statement that I didn't necessarily fully think it would be, but it's one of my favorite parts of my set now. Having that little hoedown for the hoes every week is really fun for me.

I actually just attended this charity event at Stonewall for this organization called Inclusion Tennessee, where I learned that Nashville is the largest city in the country without its own LGBTQ center. Queer people in those types of communities are still fighting constantly for resources and inclusion and acceptance.

It is so wild, too, 'cause there's this discussion around Chappell Roan making that statement at Gov Ball about not performing at the White House, and then going to play in Charlotte, where North Carolina obviously has conservative views as a whole. There are so many pockets of queer communities that are actively seeking out someone that will advocate for them and give them a voice, and I think it is so cool. It's such a privilege to get to be one of those people now. 

This summer, you’ll be co-headlining idobi Radio’s Summer School Tour. What are you looking forward to about that?

That tour, in and of itself, is so cool and exciting for me. Because one, it has the rotating co-headliners, which emphasizes the importance of music discovery. You have to show up at the beginning of the day to see who you want to see. Anyone that grew up with Warped Tour obviously is going to be stoked to have something like that.

But also, there are so many queer people and women and people of color on that tour. The lineup is so diverse and I feel like if that tour had existed in the 2010s and 2000s and ‘90s even, that never would've happened. So the fact that the initial launch looks that way makes me so hopeful for the future of it. 

OK, last two questions: What’s the most memorable Warped Tour set you ever saw? And what are your top 3 "Bimbo" pop songs? 

Most memorable Warped Tour set: I'd probably say the first time I ever crowd-surfed. I think I was, like, 13, it was to the band Sleeping with Sirens, and that was just the pinnacle of, like, "I love alternative music!"

Then as far as the "Bimbo" pop songs, hmm...I have to say "I’m a Slave 4 U" just because that Britney Spears music video is so iconic — the dancing, all of it. We gotta do a Paris Hilton song. It was hard to be in a mall food court in the late 2000s and not be humming "Stars Are Blind." Yeah, soundtrack to my youth, for sure. And then "9 to 5" by Dolly Parton even though that’s country, not pop. Like, how do you not want to trot out there to [sings], "Hopped out of bed and I stumbled to the kitchen..."? It just gets the bimbo vibes going.

Listen To GRAMMY.com's 2024 Pride Month Playlist Of Rising LGBTQIA+ Artists 

Every July, millions of Black people, specifically Black women, descend upon New Orleans for the Essence Festival of Culture (EFOC). Known for many years as the Essence Festival, the festival is a celebration of Black culture, community, and heritage. Since its inception in 1995 as a one-off event to commemorate the publication’s 25th anniversary, the festival has evolved into a diasporic jubilee, drawing in people of African descent from across the diaspora. 

In addition to its global presence, the festival pours millions of dollars into the local New Orleans community, which has served as the festival's home for 30 years (with the exception of 2006, when the festival was held in Houston, because of Hurricane Katrina). In 2020, the festival was canceled because of the COVID-19 pandemic. Despite this, the annual festival continues to be one of the most sought-after and attended festivals in the United States. 

This year’s Essence Festival of Culture will be held at the Superdome from July 4-7, replete with legendary and fast-rising talents. On July 5, Birdman & Friends will celebrate the 30th anniversary of Cash Money Records. The following day will feature a special performance by Charlie Wilson, while Usher will commemorate the 20th anniversary of Confessions.

Janet Jackson and Victoria Monét will headline the festival's final night, while Frankie Beverly and Maze close out the festival with the return of All-White Night. Other performers include The Roots featuring Mickey Guyton, Ari Lennox and T-Pain, Busta Rhymes, Raphael Saadiq, D-Nice featuring Shelia E, Big Boi, and many more.  

Read more: Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More 

EFOC has been compared to SXSW, Coachella, Austin City Limits, and other notable festivals, yet it stands out for its empowerment-centered approach. It is not simply a festival, it is a family reunion. The one festival in the United States that does not pander to or take advantage of Black audiences, but truly celebrates them and their achievements. Although music has always been an integral part of the festival’s ethos — Aretha Franklin and B.B. King performed at the first iteration — the festival excels in its multi-generational and interdisciplinary programming. On any given day, attendees can attend sessions on Black entrepreneurship, politics, mental health, and literature, as well as seminars focused on issues impacting the Black community.  

There’s a reason why the festival is referred to as the party with a purpose. For decades, it has operated as a celebratory convening place for Black people, Black families, and Black communities. Now, more than ever, spaces like EFOC are needed, as the Black community experiences an onslaught of changes — from Historically Black Colleges and Universities in North Carolina and Tennessee being subject to intense government oversight, to Black women-owned venture capital firms being targeted by conservatives, and Black voting rights becoming at risk during an election year. 

Ahead of the festival’s 30th celebration, Michael Barclay, Executive Vice President of Experiential for ESSENCE Ventures and Barkue Tubman Zawolo, Chief of Staff, Talent and Diasporic Engagement for Essence Ventures, spoke to the Recording Academy about the history, legacy, and future of the Essence Festival of Culture.

This interview has been edited for clarity.

Are you part of the generation that grew up with the Essence Festival of Culture? If so, how does it feel to be a part of it?

Barkue Tubman Zawolo: I'm originally from Liberia. And even being in Liberia, prior to my family moving to the U.S. in 1980, Essence was always a thing for my mom and my aunts. When we came here, fast forward to me, as an adult, [after] graduating college, I got into the music industry. I've managed artists that have gone through the Essence stages and pages in different ways.

Essence Fest has always been something that we were familiar with. I have to say, I had not really experienced Essence Fest until 2019 when Essence was actually a client. One of the things that I was doing [at that point] was integrating the Diaspora and African creatives within the festival in fashion and music.

To be in the role that I'm in right now and to be on a team with people who have been a part of Essence for a long time…. Essence seems to be ingrained in all of our fabric. [What] started as a music festival now is the Super Bowl of Culture that is the Essence Festival of Culture. To be on the team that helps bring this to life for our community is a daunting but rewarding task all in the same. 

Essence is something that I don't think anybody in our community takes lightly. Even our partners understand the value of it. We certainly understand that we serve the Essence-inverse and, and we are in service to this community. It is a huge honor to be able to be a part of the team that brings this to life and, and, and constantly hear what it means to the community globally too. 

One thing that I admired, especially about last year's festival, was GU Kickback — a music event hosted by Girls United, the publication’s Gen Z vertical. I saw a number of local artists from New Orleans, such as 504ICYGRL. ESSENCE just released a series of cover stories celebrating the 30 year relationship between the publication and New Orleans; how do you highlight the city and their history?

Michael Barclay: As somebody who's worked in experiential, creating gatherings and experiences for almost 25 years now, the venue is always important when you're trying to set the box where you are creating for your community, for your audience. New Orleans has been that backdrop for us for almost 30 years now. 

New Orleans is the convergence of our mission, our brand, in a city that is perfectly matched for that energy. New Orleans is as much a part of Essence Festival of Culture as Essence Magazine is to Essence Festival. 

It is very much a partnership that has created this cultural movement. To be more inclusive, and highlight more of those local relationships and talent is very intentional. It has been something that we have put a lot of energy and effort into over the last couple of years. 

This will be my third festival this year. I think Barkue, you started maybe a year or two before me. We're a fairly new crew that is working to help grow and reshape and solidify those relationships. Even with how we handle the management of the festival. 

Our VP of Essence Festival, Hakeem Holmes is a hometown boy from New Orleans. He's the pride and joy. They love to see him coming. He's always enlightening us on the things that we need to be focused on for the city and how we make the best partnership and make the best impact on the area.

It was intentional what you saw last year. It's intentional this year. We dedicated our entire festival edition of the magazine as a love letter to New Orleans. It's a symbiotic relationship that is one of the key reasons why this festival is the Super Bowl of Culture.  

I would love to hear about the talent aspect of the festival. Last year, Megan Thee Stallion headlined. In previous years, Beyoncé and Prince have served as headliners. What is the formula between balancing local talent, national talent and diasporic talent at the festival?

Zawolo: As we grow the festival, the intentionality becomes even more and more important. And, what we do in understanding where we are as a brand. 

We're 30 years into the festival, the brand is 55 years. What's traditionally known as the Essence Woman is now bringing her daughter. It's multi-generational. We also know that the world is as big as your cell phone, so people are now exposed to different types of content and music. 

We see the influence of Afrobeats and Caribbean music. We are intentional about making sure that every night really speaks to multiple generations, but it's anchored in a generation. It's like, who's bringing, who to the concert on Friday? Is it the daughter bringing her mama? 

It's anchored in  that younger demo, but we're going to make sure that they're going to have a collective good time there. Saturday is usually our heaviest night. We have our living legends that show up there; that really cuts across generations. This is anybody can bring anybody, but let me tell you, you're going to be able to teach each other, connect with each other with the different groupings of talent that we have.

We try to make sure that there is something that speaks to us, but that that connects with the diaspora on as many nights as possible. Sometimes it's not because they're from a different country, but because we know the music also resonates.

If you think of Janet Jackson, you can go anywhere in the world. She can check off that box, although she's not from there. You can create those ties, but we also are intentional about having Ayra Starr and Machel Montano. Last year we had Tems and Wizkid. The goal is to continue to grow what that looks like, because we are a global brand and that is our diasporic and global intent in connecting the global Black community is really important.  

We are intentionally multi-generational. We intentionally lead into where a multitude of generational communities can come together and have fun together. There is something for everybody. We have a unique opportunity with Essence as the brand grows to be able to not only speak to what they want to call the aunties, I call the punties. I also think that this is where we get to educate the next generation on where we're coming from. We also get to learn from them on where they are and where they want to go. 

What a beautiful way to kind of tie all of these connections. Last year, the festival celebrated 50 years of hip-hop; this year you're celebrating the 30th anniversary of the festival. What is the intention behind this year’s music programming?

Zawolo: Paying homage to people who had done some historical things on our stages. We have Janet [Jackson] back. People are like, “Oh, we saw Janet two years ago,” but Janet is also one of the highest sellers in the festival's history. 

If we're going to celebrate, let's celebrate, because we know Janet never disappoints. We also want to lean into some of the [older] talent, like Charlie Wilson, Uncle Charlie. He's graced that stage so many times, but yet it's still very relevant. Using this moment to reignite things that we've done in the past and bring them back to life that we know the audience missed.

Frankie Beverly, who is going to come, this is probably going to really be his last performance. The passing of the torch. This year was about having to be intentional about what other milestones are happening that are important to this culture. Cash Money is also celebrating 30 years. Who better, right?  

Essence has been in New Orleans for 30 years. Cash Money and crew are from New Orleans. Juvenile just got the key to the city from the mayor. We want to honor and celebrate him, but we also want to recognize the influence that this group of very creative, entrepreneurial, rappers and artists have had on culture, because there was a time where we all were backing that ass up. 

Making sure we highlighted milestones, connecting with people who have historically been a part of making history with us, introducing some new ones — that's what we have to do. We have to set up now for the next 30 years. We want to go to the soul of what appeals to our audience, and we're really all about good music.  

I think the 30th year just continues to do what we do. As we look to grow and connect demos, Megan Thee Stallion is a very viable option because again, the daughter now is going to bring the mama. Intergenerational diasporic and connecting demos, I think that only happens at the Superdome. That's also happening in the convention center, which I believe is honestly the soul of the festival. 

What are your hopes and aspirations for the next 30 years of the Essence Festival of Culture? Will Essence Fest always be in New Orleans? Are we going to have an Essence Fest in Lagos, Nigeria?

Barclay: Being on this side of [EFOC], seeing the true impact of the festival and how it impacts the communities, how it impacts the folks that come to New Orleans, and now, because we've expanded to our virtual audience, the 1.7 million that are viewing around the world, my hope for the festival is that we continue to show up where our community needs us.

We're going to be in New Orleans. We're going to be in our official world as we call it. If you can't make it to New Orleans, you can tune into Essence.com and you can see what's going on there. We are creating virtual experiences, AR experiences, VR experiences, all those things, so really keeping up with the way that people continue to connect with each other, whether they're physically in the same place or halfway across the world.

I think that type of innovation is what I want to continue to see us do and allow us to create that joy that we generate in New Orleans and wherever it's needed for our community.

We’re fortunate enough to be living in the middle of a Missy Elliott resurgence — not that she ever went away.

Three decades into her groundbreaking career, Missy is readying her very first headlining tour, which begins July 4 in Vancouver, British Columbia. The Out of This World Tour runs through August and features her longtime collaborators Timbaland, Busta Rhymes, and Ciara.

The fact that it is her first headlining tour may be surprising, given that she’s been on the scene since debuting with the group Sista in the mid-1990s, and has been a chart-topping star since becoming a solo artist in 1997.

The hip-hop icon released her last full-length album, The Cookbook, nearly two decades ago but time hasn’t diminished her influence at all. In fact, we’re all still catching up to the futuristic vision that Missy and Timbaland introduced to the world in the late 1990s in their songs and videos.

Missy began her career as a member of Sista, which was a part of the Swing Mob, a musical collective working under Jodeci’s DeVanté Swing. That crew included a number of future world-changers, including Missy, Timbaland, Ginuwine, Tweet, Stevie J., and two legends who have since passed on, Magoo and Static Major. After Sista was dropped from their label, Missy, by all accounts, would have been perfectly happy to settle into a life as a songwriter and producer. But something bigger was beckoning. 

Persuaded by Elektra’s Sylvia Rhone with the promise of her own label, Missy agreed to turn in one album as a solo artist. That album, 1997’s Supa Dupa Fly, made Missy not just a star but an icon, and changed the course of her life. It began a career that, over a quarter-century later, found her inducted into both the Rock and Roll Hall of Fame and the Songwriters Hall of Fame — she was the first female rapper ever to be nominated for the latter.

And that’s just the beginning of the accolades. There are the four GRAMMY wins and head-spinning 22 nominations. She was also honored alongside Dr. Dre, Lil Wayne (who has not been shy about calling Missy his favorite rapper), and the woman who gave Missy her first solo record deal, Sylvia Rhone, at 2023’s Black Music Collective’s Recording Academy Honors event. Missy was also a key participant in the GRAMMYs tribute to a half-century of hip-hop that same year.

Throughout it all, Missy has remained humble. When speaking to GRAMMY.com in 2022, she reflected on how she and longtime collaborator Timbaland had no idea of their impact at the time.

"We really just came out with a sound that we had been doing for some time, but we had no clue that it would be game changing, that we would change the cadence — the sound of what was happening at that time," she said. "No clue!"

"Her whole existence is based on moving us and influencing us," says her longtime manager Mona Scott-Young. "She wants to be able to touch people."

And that she has. To celebrate the Missy-aissance, GRAMMY.com spoke with Missy's colleagues and collaborators for an insider’s view on the course of her career and what makes the four-time GRAMMY winner unique. 

The quotes and comments used in this feature were edited for clarity and brevity.

Missy’s Impact Began With Her First Guest Verse 

The first time many people took note of Missy Elliott was her verse on the 1996 remix of Gina Thompson’s "That Thing You Do."  

Gina Thompson (singer): I was in the process of completing my first album, Nobody Does It Better. Actually, it was complete. So what happened was, my A&R at the time, Bruce Carbone at Mercury Records, wanted to have Puffy do the remix.

Puffy was like, "We have this person that's really talented. Her name's Missy, and she used to be with the group Sista, and she's a phenomenal writer. She's working with a lot of other artists, she’s definitely the next big thing in the R&B/hip-hop world." We were like, cool.

I believe we actually heard it over the speaker phone in Bruce’s office. I know that I said that I loved it, and I felt her style was unique and different. It grew on me in a great way. I just felt like it was a smash. She definitely had added a great touch to it. I was super-excited about it.

Merlin Bobb (former Executive Vice President, Elektra Records): I was blown away by the simple fact that I knew she was a great songwriter. But when I heard her rhyming, I thought it was the most unique style that I had heard in some time.

Digital Black (former member of Playa, part of the Swing Mob): A lot of people only knew her as a writer or an R&B artist, but when she came on that Gina Thompson record with that rap, it changed everything. It allowed her to be even more herself.

Mona Scott-Young (manager): Oh my God, have you heard that song? It’s her ability to use expression and evoke emotion without even using words. She said, "He he he haw," and we all found a new way to bounce. There was something fun and magical and different that spoke to what we would come to know was this incredibly vivid imagination that would take us places sonically and visually that we didn’t even know we needed to be. 

Read more: 50 Artists Who Changed Rap: Jay-Z, The Notorious B.I.G., Dr. Dre, Nicki Minaj, Kendrick Lamar, Eminem & More 

She Changed The Sound Of Hip-Hop With Her Debut LP 

Missy’s first solo album, Supa Dupa Fly, came out the following year. It gave new energy to a hip-hop scene that was still reeling from the deaths of 2Pac and Biggie.

Anne Kristoff (former Vice President of PR, Elektra): She 100 percent did not want to be an artist. She's like, "I'm not an artist. I want to be Diane Warren. I'm going to write the songs. I'm going to be behind the scenes."

Merlin Bobb: I started talking to her regarding being an artist. She was totally against it. "No, I want to be a songwriter." And also, just to be honest, [Sista] had been dropped from Elektra prior to my conversations with her, so she wasn't too eager, I think, to jump back aboard.

It took about six or seven months of us discussing ways to do this. I spoke to Sylvia [Rhone, then-head of Elektra], and I said, "She's an incredible songwriter. Let's offer her a production deal or a label deal where she can not only just look at herself as an artist, but at the same time develop and nurture artists under her own banner." Sylvia thought it was a great idea. 

We both talked to Missy about it, and she said, "Okay, I'll do one album." I was ecstatic because she was writing some great songs, but she also gave us her first album, which was, needless to say, a classic.

Kathy Iandoli (author, "God Save the Queens: The Essential History of Women in Hip-Hop and Baby Girl: Better Known as Aaliyah"): In God Save the Queens, I referred to her as the Andy Warhol of hip-hop, in the sense that she took the art and the cultural aspect of it, and she just put this spin and interpretation of the art that no one had ever really done prior.

With Missy’s arrival around ‘97, we were at a point in time where hip-hop was in a complete state of confusion. We did not know where it was going to go. Missy made high art hip-hop that was commercially accessible. And for that, she changed the entire game. 

Gina Thompson: When she had her first project with the whole vision — not only her sound, but her songwriting style, the look — everyone was like, "This girl went out on edge. I'm gonna do a little bit of the same thing and not be so worried if I don't sound so average, what people are going to think. Because she's out on the edge doing it." And I promise you, ever since she came out, that you started hearing a lot more of female rappers tweaking their voices.

Lenny Holmes (guitarist): In hip-hop, everybody would think that it's a whole bunch of computer generated stuff. Missy Elliott does not approach it like that. She loves live instrumentation, but she likes to take bits and pieces of it. She simplifies it, and it is placed uniquely in the track at certain points. That's what makes up the structure of the song.   

Mona Scott-Young: Everything from the way she looked to what she was talking about to the way she delivered that music and what she represented in terms of being nonconforming, not looking like the other female rappers of the day — I think all of those elements were the perfect lightning in a bottle. The way she rode that beat, both lyrically and with her delivery, was very, very different from everything else that we were hearing. 

Read more: Revisiting 'Supa Dupa Fly' At 25: Missy Elliott Is Still Inspired By Her Debut Record 

She Reinvented The Music Video 

You can’t think of Missy Elliott without picturing her iconic music videos, many done in collaboration with director Hype Williams. 

Brian Greenspoon (former International Publicist, Elektra): I mean, she came out of the gate wearing a garbage bag, and made it the coolest thing anyone had ever seen. 

Merlin Bobb: She said, if I put out this album — initially we were talking about a single deal, but we went into an album — there’s two things very important to me: the dance aspect and the visual aspect.

Kathy Iandoli: The thing that I really loved about Missy's music videos, she was a big budget music video person. She got the men's music video budget.

Anne Kristoff: When you think about the "Rain" video — I'm just guessing, I don't want to put words in her mouth — but I think when she saw that the vision in her head could become real out in the world, that anything she could think of could happen, that maybe it made it a little more fun for her to be an artist. I hope.

Digital Black: Missy is one of the funniest people you’ll ever meet. People maybe don't know. She loves joking. So that was just her being her. 

Gina Thompson: You started seeing a lot of people doing certain robotic-type images or moves in their videos to almost mimic her "Supa Dupa Fly." She’s the creator of that.

Earl Baskerville (manager/producer): Missy would get with the director, and she would sit there and go over the whole treatment. A lot of the visuals came from her. She was very hands on. Today, you can shoot a video in four or five hours. But Missy’s video shoots was so long, I used to hate it. We would be there fifteen hours for a three minute video!

She Was Avant-Garde But Still Pop 

Missy’s musical and visual style was like nothing anyone had ever seen. Yet she still became a star. How did she manage to be both innovative and accessible? 

Kathy Iandoli: You can't make something that the general public can't access, or speak over their heads.

Digital Black: Even if you said it sounded weird, it still had some soulfulness to it. I think that was what allowed her to touch so many different people. 

Merlin Bobb: When you have an artist that stands out, but it doesn't go over your head musically, artistically, lyrically, then it works. People, when they heard and experienced something new and fresh that was easy to digest, but it was unique, they gravitated to it. 

Brian Greenspoon: How was it sold to a mass audience? I mean, the sound was breakthrough. What Timbaland was doing with drum sounds, and the way they were building these very sparse rhythms and sound beds, they were breaking ground. But the thing that worked is that they had these incredible songs that Missy was writing and that she had these incredible featured artists on. 

Gina Thompson: To try to figure out what her brain is doing, I’ve been gave that up.

Earl Baskerville: Nobody could figure out what we were doing, because they couldn’t understand the sound.

Lenny Holmes: Her rhythmic style of how she would do the vocals was just unheard of. Like, doubling up accents. The things that she started doing — you would hear a deejay do a scratch on a record. You would not hear a singer do it. I was like, What in the world?

Anne Kristoff: She was doing these really creative things that no one else was doing visually. And the sound was different than whatever everyone else was doing. So it wasn't a hard sell for the press.

She Was A Master At Working With Other Artists 

Missy was far more than just a solo star. All throughout her career, she continued her first love: writing and producing for other artists — including Ciara, Aaliyah, Destiny’s Child, and Whitney Houston. 

Lenny Holmes: Missy had a great relationship with singers and rappers, because she could do both. A lot of people don’t know, but Missy can sing. So when we worked with groups that had singing parts on them, a lot of times she would go ahead and lay down the guide track for the actual artist to sing.

Kathy Iandoli: Missy just really understood the artists that she worked with. She saw their strengths, and she helped them utilize them to the best of their capabilities. 

Angelique Miles (former music publishing executive): She was able to relate to the artist and express that artist. She was able to customize and express that artist's story. Whatever she wrote for 702 didn’t sound like what she wrote for Whitney Houston. 

Digital Black: She was good at listening to the artist, seeing what they do, and then, how can you enhance what they do well? Those are the best records. She was great at tailor-making records for people, just from her doing her due diligence on learning who the artist is. Not just going in, "I’m Missy, I can write whatever." I'm gonna write something specifically for you that enhances what you’ve already done.

Merlin Bobb: She would have made an incredible A&R person. I would have hired her back then. She was able to come up with lyrics and melodies and songs and chords and production that to me stood out. She worked with both male and female artists. She really knew how to get an artist not only to sing a great song, but to sing very uniquely and in their own way, because she was a great vocal production coach.

Mona Scott-Young: She's always listening beyond what we hear. Even if there's a song an artist has [that she’s not involved with], she'll say, "Yeah, I would have done this thing differently with this artist. Because if you listen to what she did on this one part of the song, you can hear that there's more range there. But for some reason they didn't push her to go there." That to me is just one of the things that makes her such a great producer and star finder, because she always is looking for what more they can do and how they can challenge themselves to be better.

Earl Baskerville: She had signed an artist that I used to manage named Mocha. And she told Mocha to go in there and just rap. I think Mocha might have did 30-something bars, 60 bars. know. Missy listened to all of the stuff she did, took it, and dissected it. She went in there and took eight bars, not from the beginning of the track — I don’t know where she found it, in the middle or something — and put it on the Nicole Wray record "Make It Hot." When Mocha comes in, that’s actually the middle of the verse somewhere! That was crazy to me.  

Her First Love Was Always Songwriting 

Through it all, Missy’s strength remained (and remains) her songwriting. But what makes her songs stand out, and stand the test of time? 

Earl Baskerville: Missy didn’t want to be an artist. She just wanted to be a songwriter. 

Merlin Bobb: Her songwriting was very soulful, but it also had great melodic edge to it. They’re very realistic lyrics to a young scene that was happening in R&B and hip-hop at the time. So it was somewhat of a fusion of R&B and hip-hop lyrically, and she just had a very strong sense of melody and great hook lines.

Mona Scott-Young: She wasn't talking about the same thing that we were hearing from a lot of the other females in the genre at the time — overt sexuality and material possessions and that kind of stuff. She was engaging, having a good time lyrically, and holding her own with her male counterparts. 

She was giving us music that was great, and it didn't matter that it was coming from a female. She was kind of this androgynous being that was delivering great music. You listen to the song, you just want to party.

Read more: Missy Elliott Makes History As First Female Rapper Nominated For Songwriters Hall Of Fame 

She Changed The Artists Who Came After Her 

As with all major innovations, it didn’t take long after Missy broke big for her influence to be felt. 

Kathy Iandoli: The special relationship between Aaliyah, Missy, and Timbaland was the fact that together they all created a new sound that would set the standard of hip-hop and what we now define as alt-R&B. They invented a new subgenre. It was something that Missy was able to continue along and then create a sound on her own terms. 

Gina Thompson: Many people were trying to emulate her whole different style.

Lenny Holmes: [Were people copying her?] Most definitely. But there's only one Missy. And I got to say, there’s only one Timbaland too. You hear that trademark voice or the trademark lick, and you just know that's them. 

Brian Greenspoon: I think she influenced just about everybody that came after her. The sound of hip-hop changed after her and Timbaland dropped that music. The way the people produced their drum sounds and their beats, the use of hi hats, it all changed based on Missy and Timbaland.

Merlin Bobb: Most hip-hop/R&B collaborations at that time were hip-hop records with vocal hooks from R&B artists. She kind of flipped it, where she worked from the R&B side and made the vocals and the production more hip-hop friendly.

Mona Scott-Young: Her whole existence is based on moving us and influencing us. She wants to be able to touch people. So when we see artists who you can hear or see the influence, then you know that she's done her job.

There's so many artists — Flyana Boss, a little bit Cardi, a little bit Nicki. They all, I think, have been influenced by Missy, her look, her sound, in one way, shape or form. And that is the greatest compliment, to inspire a generation and see them take what you've done to another level. But then she's constantly also evolving and keeping everyone on their toes.

Learn more: 8 Ways Aaliyah Empowered A Generation Of Female R&B Stars

Considering Missy And Her Legacy 

Everyone interviewed for this piece had so much love for Missy. Here’s a small sample.

Brian Greenspoon: Missy is one of the most professional, talented, creative artists I've ever had the luck to work with. I'm happy to see that she is being recognized for being the icon that we all saw that she was becoming back then. 

Lenny Holmes: Even today, in whatever we're doing, we use what we've learned from Missy Elliott. It’s mixed in whatever we do. It’s amazing what she has done for herself, but she has definitely helped people along the way, and we will forever be grateful to her.

Digital Black: She's a one-of-one, God-given talent. She earned every award, every accolade, accomplishment. Her work ethic was phenomenal, and nothing was given. Big sis earned everything, and I just want to say I love her, and it's been a pleasure and an honor to be a part of her career.

Kathy Iandoli: There’s so much of the art that we have right now that we have to thank her for.

Mona Scott-Young: This has been an incredible journey. I always talk about being incredibly blessed to have had the opportunity to play a role when you have somebody like her who has touched so many people globally and whose music and entire presence hold this special place in fans’ hearts. 

Every day it's just about, how do we continue to push forth, break boundaries, challenge ourselves to do things bigger and better than we did it the last go round.  

If Tom Petty and the Heartbreakers landed in 2024, how would we define them? For fans of the beloved heartland rockers and their very missed leader, it's a compelling question.

"It's not active rock. It's not mainstream rock. It's not country. It would really fall in that Americana vein," says Scott Borchetta, the founder of Big Machine Label Group. "When you think about what his lyrics were and are about, it's really about the American condition."

To Borchetta, these extended to everything in Petty's universe — his principled public statements, his man-of-the-people crusades against the music industry. "He was an American rebel with a cause," Borchetta says. And when you fuse that attitude with big melodies, bigger choruses, and a grounded, earthy perspective — well, there's a lot for country fans to love.

That's what Coran Capshaw of Red Light Management bet on when he posited the idea of Petty Country: A Country Music Celebration of Tom Petty, a tribute album released June 21. Featuring leading lights like Dolly Parton ("Southern Accents"), Willie and Lukas Nelson ("Angel Dream (No. 2)," Luke Combs ("Runnin' Down a Dream"), Dierks Bentley ("American Girl,") Wynonna and Lainey Wilson ("Refugee"), and other country luminaries covering Tom Petty classics, Petty Country is a seamless union of musical worlds.

Which makes perfect sense: on a core level, Petty, and his band of brothers, were absolutely steeped in country — after all, they grew up in the South — Gainesville, Florida.

"Tom loved all country music. He went pretty deep into the Carter Family, and "Will the Circle Be Unbroken?" and the folk, Americana heart of it," says Petty's daughter, Adria, who helps run his estate. "Hank Williams, and even Ernest Tubb and Patsy Cline… as a songwriter, I think a lot of that real original music influenced him enormously." (The Flying Burrito Brothers, and the Byrds' Gram Parsons-hijacked country phase, were also foundational.)

A key architect of Petty Country was the man's longtime producer, George Drakoulias. "He's worked with Dad for a hundred years since [1994's] Wildflowers, and he has super exquisite taste," Adria says.

In reaching out to prospective contributors, he and fellow music supervisor Randall Poster started at the top: none other than Willie Nelson and Dolly Parton. "Having Willie and Dolly made people stand up and pay attention," Dreakoulias told Rolling Stone, and the Nashville floodgates were opened: Thomas Rhett ("Wildflowers"), Brothers Osborne ("I Won't Back Down"), Lady A ("Stop Draggin' My Heart Around"), and so many others.

Each artist gave Petty's work a distinctive, personal spin. Luke Combs jets down the highway of "Runnin' Down the Dream" like he was born to ride. Along with Yo-Yo Ma and founding Heartbreakers keyboardist Benmont Tench, Rhiannon Giddens scoops out the electronics and plumbs the droning, haunting essence of "Don't Come Around Here No More."

And where a lesser tribute album would have lacquered over the songs with homogenous Nashville production, Petty Country is the opposite.

"I'm not a fan of having a singular producer on records like this. I want each one of them to be their own little crown jewel," Borchetta says. "That's going to give us a better opportunity for them to make the record in their own image."

This could mean a take that hews to the original, or casts an entirely new light on it. "Dierks called up and said, 'Hey, do you think we would be all right doing a little bit more of a bluegrass feel to it?' I was like, 'Absolutely. If you hear it, go get it.'"

"It had the diversity that the Petty women like on the records," Adria says, elaborating that they wanted women and people of color on the roster. "We like to see those tributes to Tom reflect his values; he was always very pro-woman, which is why he has such outspoken women [laughs] in his wake."

Two of Petty Country's unquestionable highlights are by women. Margo Price chose "Ways to Be Wicked," a cut so deep that even the hardcore Petty faithful might not know it; the Let Me Up (I've Had Enough) outtake was buried on disc six of the 1995 boxed set Playback.

"Man, it's just one of those songs that gets in your veins," Price says. "He really knew how to twist the knife — that chorus, 'There's so many ways to be wicked, but you don't know one little thing about love.'" Founding Heartbreakers guitarist Mike Campbell features on the dark, driving banger.

And all interviewed for this article are agog over Dolly Parton's commanding take on "Southern Accents" — the title track of the band's lumpy, complicated, vulnerable 1985 album of the same name. "It's just revelatory… it brings me to my knees," Adria says. "It's just a phenomenal version I know my dad would've absolutely loved."

"It's one of Dolly's best vocals ever, and it's hair-raising," Borchetta says. "You could tell she really felt that track, and what the song was about."

Adria is filled with profuse gratitude for the artists preserving and carrying her dad's legacy. 

"I'm really touched that these musicians showed up for my dad," she says. "A lot of people don't want to show up for anything that's not making money for them, or in service to their career, and we really appreciate it… I owe great debt to all of these artists and their managers for making the time to think about our old man like that."

Indeed, in Nashville and beyond, we've all been thinking about her old man, especially since his untimely passing in 2017. We'll never forget him — and will strum and sing these simple, heartfelt, and profound songs for years to come.

Let Your Heart Be Your Guide: Adria Petty, Mike Campbell & More On The Enduring Significance Of Tom Petty's Wildflowers