meta-script2024 GRAMMYs: Victoria Monét Wins The GRAMMY For Best New Artist | GRAMMY.com
Victoria Monét
Victoria Monét

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2024 GRAMMYs: Victoria Monét Wins The GRAMMY For Best New Artist

Victoria Monét beats Gracie Abrams, Fred again.., Ice Spice, Jelly Roll, Coco Jones, Noah Kahan, and The War And Treaty.

GRAMMYs/Feb 5, 2024 - 04:22 am

Victoria Monét has won Best New Artist at the 66th GRAMMY Awards.

Tearfully accepting the award, the rising R&B star gave an eloquent speech in which she compared herself to a plant growing out of the soil of the music industry. 

“My roots have been growing underneath ground, unseen, for so long, and I feel like today I’m sprouting, finally above ground,” she said.

Monét beat out Gracie Abrams, Fred again.., Ice Spice, Jelly Roll, Coco Jones, Noah Kahan, and The War and Treaty for the award. It was given out by last year’s winner, Samara Joy.

She really puts in the work and she is being rewarded now more than ever for it," producer D'Mile, who has known Monét since the beginning of her career, recently told GRAMMY.com. "She grows more and more confident and sure about what she's aiming for as she continues her journey."

This was not Monét’s first win. Her album Jaguar II won Best Engineered Album and Best R&B Album earlier in the day during the GRAMMYs Premiere Ceremony.

Keep checking this space for more updates from Music’s Biggest Night!

2024 GRAMMY Nominations: See The Full Nominees List

Megan Thee Stallion performs during 2024 Bonnaroo Music & Arts Festival on June 16, 2024 in Manchester, Tennessee
Megan Thee Stallion performs at 2024 Bonnaroo Music & Arts Festival

Photo: Erika Goldring/Getty Images

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6 Takeaways From Megan Thee Stallion's 'Megan': Snakes, Shots & Self-Assurance

From the serpentine theme to Japanese rhyme schemes, Megan Thee Stallion's third album snatches back her own narrative and isn't afraid to take a bite.

GRAMMYs/Jun 28, 2024 - 06:07 pm

Beware of venom: Megan Thee Stallion is not biting her tongue on her new album, simply titled Megan.

The GRAMMY winner's first full-length release in two years is also the first to drop under her own control. Fans have been ready for this release even before the first single, "Cobra," came out in November. The second single, "Hiss," followed in January and brought the star her first No. 1 hit on the Billboard’s Hot 100 and Global 200 charts. These songs, as well as the third single, "BOA," foreshadowed a certain slithery theme that helped shape the album.

Megan was released on June 28 and features guest stars such as GloRilla, Victoria Monét, Big K.R.I.T. and Kyle Richh as well as her longtime ace producers like Juicy J (who made "Hot Girl Summer" among other calling cards) and LilJuMadeDaBeat, who produced Stallion anthems like "Big Ole Freak," "Body" and "Thot S—."

Here’s what we learned from listening and vibing to the latest work by three-time GRAMMY winner Megan Thee Stallion.

A Theme Snakes Through Megan

As could have easily been predicted from the first three singles "Cobra," "Hiss" and "BOA," and now the album track "Rattle," there is a hint of a snake theme that wends its way through the album from beginning ("Hiss") to end ("Cobra").

In several songs, she denounces all the snake behavior that she has encountered from former lovers, friends, and haters who support those who have caused actual harm to her. In the music video for "Cobra," Megan literally sheds her old skin to reveal a shining new layer.

Megan Is Calling The Shots This Time 

"I feel like Biggie, 'Who Shot Ya?’/But everybody know who shot me, bitch/ So now, let’s stop speaking on the topic," she rapped in "Who Me (feat. Pooh Shiesty)" off her 2022 album Traumazine. MTS was referencing the July 2020 incident in which rapper Tory Lanez shot her in the foot, and was subsequently charged with assault with a semiautomatic firearm and carrying a loaded, unregistered firearm in a vehicle. 

Turns out, she wasn’t done referencing the topic. Now, she’s one taking the shots. MTS takes aim at less-talented women rappers on "Figueroa" (named for a Los Angeles street known for prostitution), and at Lanez on "Rattle," when she suggests that his male supporters should schedule a conjugal visit with him in prison. (Lanez is currently serving a 10-year sentence while simultaneously going through a divorce with wife Raina Chassagne.)

More Megan Thee Stallion News & Videos

Inspiration Comes From Everywhere

The star and her collaborators incorporate unexpected musical influences on Megan via creative sampling. Megan Thee Stallion speeds up and flips Teena Marie's 1984 ballad "Out on a Limb" for "B.A.S." a song she co-produced with her longtime ally LilJuMadeDaBeat. "BOA" is cleverly crafted from sounds in the first solo hit by Gwen Stefani, 2004’s "What You Waiting For?" 

UGK are reunited from across the heavenly divide on the Juicy J-produced "Paper Together," with Bun B contributing new work and the late Pimp C joining in lyrical spirit. This is especially significant when considering that Juicy J produced "Intl’ Players Anthem (I Choose You)," UGK’s 2007 hit with Outkast. Juicy J also made the beats for Megan’s famous song "Hot Girl Summer." 

That’s just the tip of the iceberg when it comes to samples waiting to be discovered on Megan. There are many more riffs and other musical notions that the sample bank in our brains have yet to detect.

Self-Love Is Queen 

Whether she’s affirming, "I’m worthy, not worthless" on "Worthy," or literally touching herself in the auto-erotic "Down Stairs DJ" (which joins masturbation masterpieces like Divinyls’ "I Touch Myself" and Tweet’s "Oops"), Megan is grounded in songs that promote self-love as the best kind of love. 

She does admit that this is sometimes a challenge to embody, as when she talks about lingering depression on "Moody Girl." But the album generally moves towards the light.

She Loves Japan 

One of the big surprises on Megan is that she raps in two languages. She rhymes beautifully in Japanese on "Mamushi" with Yuki Chiba, a seasoned rapper from Japan who is influenced by the Southern swag. (Just take a look at the Memphis moves and Houston rhyme schemes of his viral song "Team Tomodachi."

On "Otaku Hot Girl," she raps about the manga series "Naruto" and drops other anime references to show her love of Japanese pop culture. 

Learn more: 10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others 

Megan's Game Is Tight 

Megan is the first album to be released on Megan Thee Stallion’s own label. It follows her split from 1501 Certified Entertainment, a record label with which she was engaged in a protracted and ugly legal battle for earnings. 

She now has the muscle of the major label Warner Brothers as a partner for her independent venture, Hot Girl Productions. She also recorded an Amazon Original song called "It’s Prime Day" for a commercial, as well as an exclusive Amazon edition of Megan

It’s safe to say that this album represents a new level of business freedom and acumen for Megan Thee Stallion.

PRIDE & Black Music Month: Celebrating LGBTQIA+ & Black Voices

Omar Apollo Embraces Heartbreak On 'God Said No'
Omar Apollo

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Omar Apollo Embraces Heartbreak And Enters His "Zaddy" Era On 'God Said No'

Alongside producer Teo Halm, Omar Apollo discusses creating 'God Said No' in London, the role of poetry in the writing process, and eventually finding comfort in the record's "proof of pain."

GRAMMYs/Jun 27, 2024 - 01:21 pm

"Honestly, I feel like a zaddy," Omar Apollo says with a roguish grin, "because I'm 6'5" so, like, you can run up in my arms and stay there, you know what I mean?"

As a bonafide R&B sensation and one of the internet’s favorite boyfriends, Apollo is likely used to the labels, attention and online swooning that come with modern fame. But in this instance, there’s a valid reason for asking about his particular brand of "zaddyhood": he’s been turned into a Bratz doll.

In the middle of June, the popular toy company blasted  a video to its nearly 5 million social media followers showing off the singer as a real-life Bratz Boy — the plastic version draped in a long fur coat (shirtless, naturally), with a blinged-out cross necklace and matching silver earrings as he belts out his 2023 single "3 Boys" from a smoke-covered stage.

The video, which was captioned "Zaddy coded," promptly went viral, helped along by an amused Apollo reposting the clip to his own Instagram Story. "It was so funny," he adds. "And it's so accurate; that's literally how my shows go. It made me look so glamorous, I loved it."

The unexpected viral moment came with rather auspicious timing, considering Apollo is prepping for the release of his hotly anticipated sophomore album. God Said No arrives June 28 via Warner Records.

In fact, the star is so busy with the roll-out that, on the afternoon of our interview, he’s FaceTiming from the back of a car. The day prior, he’d filmed the music video for "Done With You," the album’s next single. Now he’s headed to the airport to jet off to Paris, where he’ll be photographed front row at the LOEWE SS25 men’s runway show in between Sabrina Carpenter and Mustafa — the latter of whom is one of the few collaborators featured on God Said No

Apollo’s trusted co-writer and producer, Teo Halm, is also joining the conversation from his home studio in L.A. In between amassing credits for Beyoncé (The Lion King: The Gift), Rosalía and J Balvin (the Latin GRAMMY-winning "Con Altura"), SZA ("Notice Me" and "Open Arms" featuring Travis Scott) and others, the 25-year-old virtuoso behind the boards had teamed up with Apollo on multiple occasions. Notably, the two collabed on "Evergreen (You Didn’t Deserve Me At All)," which helped Apollo score his nomination for Best New Artist at the 2023 GRAMMYs

In the wake of that triumph, Apollo doubled down on their creative chemistry by asking Halm to executive produce God Said No. (The producer is also quick to second his pal’s magnetic mystique: "Don't get it twisted, he's zaddy, for sure.") 

Apollo bares his soul like never before across the album’s 14 tracks,  as he processes the bitter end of a two-year relationship with an unnamed paramour. The resulting portrait of heartbreak is a new level of emotional exposure for a singer already known for his unguarded vulnerability and naked candor. (He commissioned artist Doron Langberg to paint a revealing portrait of him for the cover of his 2023 EP Live For Me, and unapologetically included a painting of his erect penis as the back cover of the vinyl release.) 

On lead single "Spite," he’s pulled between longing and resentment in the wake of the break-up over a bouncing guitar riff. Second single "Dispose of Me" finds Apollo heartsick and feeling abandoned as he laments, "It don’t matter if it’s 25 years, 25 months/ It don’t matter if it’s 25 days, it was real love/ We got too much history/ So don’t just dispose of me." 

Elsewhere, the singer offers the stunning admission that "I would’ve married you" on album cut "Life’s Unfair." Then, on the very next song — the bumping, braggadocious "Against Me" — Apollo grapples with the reality that he’s been permanently altered by the love affair while on the prowl for a rebound. "I cannot act like I’m average/ You know that I am the baddest bitch," he proclaims on the opening verse, only to later admit, "I’ve changed so much, but have you heard?/ I can’t move how I used to."

More Omar Apollo News & Videos

Given the personal subject matter filling God Said No — not to mention the amount of acclaim he earned with Ivory — it would be understandable if Apollo felt a degree of pressure or anxiety when it came to crafting his sophomore studio set. But according to the singer, that was entirely not the case.

"I feel like I wouldn’t be able to make art if I felt pressure," he says. "Why would I be nervous about going back and making more music? If anything, I'm more excited and my mind is opened up in a whole other way and I've learned so much."

In order to throw his entire focus into the album’s creation, Apollo invited Halm to join him in London. The duo set up shop in the famous Abbey Road Studios, where the singer often spent 12- to 13-hour days attempting to exorcize his heartbreak fueled by a steady stream of Aperol spritzes and cigarettes.

The change of scenery infused the music with new sonic possibilities, like the kinetic synths and pulsating bass line that set flight to "Less of You." Apollo and Halm agree that the single was directly inspired by London’s unique energy.

"It's so funny because we were out there in London, but we weren't poppin' out at all," the Halm says. "Our London scene was really just, like, studio, food. Omar was a frickin' beast. He was hitting the gym every day…. But it was more like feeding off the culture on a day-to-day basis. Like, literally just on the walk to the studio or something as simple as getting a little coffee. I don't think that song would've happened in L.A."

Poetry played a surprisingly vital role in the album’s creation as well, with Apollo littering the studio with collections by "all of the greats," including the likes of Ocean Vuong, Victoria Chang, Philip Larkin, Alan Ginsberg, Mary Oliver and more.

"Could you imagine making films, but never watching a film?" the singer posits, turning his appreciation for the written art form into a metaphor about cinema. "Imagine if I never saw [films by] the greats, the beauty of words and language, and how it's manipulated and how it flows. So I was so inspired." 

Perhaps a natural result of consuming so much poetic prose, Apollo was also led to experiment with his own writing style. While on a day trip with his parents to the Palace of Versailles, he wrote a poem that ultimately became the soaring album highlight "Plane Trees," which sends the singer’s voice to new, shiver-inducing heights. 

"I'd been telling Teo that I wanted to challenge myself vocally and do a power ballad," he says. "But it wasn't coming and we had attempted those songs before. And I was exhausted with writing about love; I was so sick of it. I was like, Argh, I don't want to write anymore songs with this person in my mind." 

Instead, the GRAMMY nominee sat on the palace grounds with his parents, listening to his mom tell stories about her childhood spent in Mexico. He challenged himself to write about the majestic plane tree they were sitting under in order to capture the special moment. 

Back at the studio, Apollo’s dad asked Halm to simply "make a beat" and, soon enough, the singer was setting his poem to music. (Later, Mustafa’s hushed coda perfected the song’s denouement as the final piece of the puzzle.) And if Apollo’s dad is at least partially responsible for how "Plane Trees" turned out, his mom can take some credit for a different song on the album — that’s her voice, recorded beneath the same plane tree, on the outro of delicate closer "Glow." 

Both the artist and the producer ward off any lingering expectations that a happy ending will arrive by the time "Glow" fades to black, however. "The music that we make walks a tightrope of balancing beauty and tragedy," Halm says. "It's always got this optimism in it, but it's never just, like, one-stop shop happy. It's always got this inevitable pain that just life has. 

"You know, even if maybe there wasn't peace in the end for Omar, or if that wasn't his full journey with getting through that pain, I think a lot of people are dealing with broken hearts who it really is going to help," the producer continues. "I can only just hope that the music imparts leaving people with hope."

 Apollo agrees that God Said No contains a "hopeful thread," even if his perspective on the project remains achingly visceral. Did making the album help heal his broken heart? "No," he says with a sad smile on his face. "But it is proof of pain. And it’s a beautiful thing that is immortalized now, forever. 

"One day, I can look back at it and be like, Wow, what a beautiful thing I experienced. But yeah, no, it didn't help me," he says with a laugh. 

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Khalid
Khalid

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New Music Friday: Listen To New Songs From Khalid, Mariah Carey, NAYEON, And More

From reworked classics to new fresh tunes, take a listen to some of the most exciting tracks that dropped on June 14.

GRAMMYs/Jun 14, 2024 - 03:44 pm

Those pre-summer Fridays just keep rolling on. With each release day, the music community fills our hard drives, playlists and record shelves with more aural goodness.

Granted, to wrangle it all in one place is impossible — but GRAMMY.com can provide a healthy cross-section of what's out there. From here, venture forth into new releases by Luke Combs (Fathers & Sons), Normani (Dopamine), Moneybagg Yo (Speak Now), Jelly Roll ("I Am Not Okay"), and more.

For now, here are nine new songs or albums to explore.

Khalid — "Adore U"

After previously released single "Please Don't Fall in Love With Me," Khalid is back with another luminous ode to romantic disconnection, where he calls for healing amid broken ties.

"Thousand miles apart and you're still in my heart/ Can we take it back?" Khalid pleads in the hook. "I'm waiting at the start/ Fly me to the moon and now I'm seeing stars when we touch."

Khalid hasn't released a full-length album since 2019's Free Spirit. But he's been teasing a new project for a minute: two weeks ago, he shared an Instagram carousel with the caption "5 years later. Here we go again." And the yearning "Adore U" certainly sets the tone for what's to come in Khalid's world.

NAYEON — 'NA'

TWICE's NAYEON is shifting gears towards her highly anticipated solo comeback with the release of NA, a project that spans pop, dance, and more. The follow-up to her debut solo album, 2022's IM NAYEON, NA provides a glimpse into the TWICE member's transition from being daunted by a solo career to finding comfort in the act.

One highlight is the shimmering "Butterflies," which NAYEON described to Rolling Stone as "one of my favorite songs" yet "one of the harder ones to record, actually." Another is the brassy "Magic," which she calls "a very self-confident song." All in all, NA winningly cements NAYEON's identity — irrespective of her main gig.

Mariah Carey — 'Rainbow: 25th Anniversary Extended Edition'

In light of its 25-year anniversary, Mariah Carey revisits her iconic 1999 album, Rainbow, which featured collaborations with fellow household names like Jay-Z, USHER, and Missy Elliott. The new anniversary edition boasts a plethora of remastered and remixed tracks — a treasure trove for Carey acolytes.

One new track is "Rainbow's End," produced by David Morales; Carey described it as "a hopeful ending to an emotional roller-coaster ride." Elsewhere, there's "There For Me," a love letter to her fans that didn't make the album; a new remix of "How Much" by Jermaine Dupri, and some intriguing live recordings and a cappella tracks.

$UICIDEBOY$ — 'New World Depression'

Since at least their debut album, 2018's I Want to Die in New Orleans, rap duo $UICIDEBOY$ have expertly cataloged the bugs beneath the rock of the human experience: addiction, depression, the whole nine yards. New World Depression is a further distillation of their beautifully filthy aesthetic and worldview.

In highlights like "Misery in Waking Hours" and "Transgressions," MCs $crim and Ruby da Cherry's chroniclings of misery are barer than ever: "Hurts too much to give a f— / Demoralized, always lying, telling people I'll be fine," they rap. Who hasn't felt like this, at one point or another?

John Cale — 'POPtical Illusion'

At 82, Velvet Underground violist, multi-instrumentalist and co-founder John Cale is still a tinkerer, a ponderer, an artist in flux rather than stasis. In 2023, when GRAMMY.com asked when he felt he came into his own as an improviser, he immediately replied "Last year."

That interview was centered around that year's solo album, Mercy, another gem in a solo discography full of them. Now, he's already back with a follow-up, POPtical Illusion.

While POPtical Illusion maintains its predecessors' foreboding, topical nature — and then some — tracks like "Laughing in My Sleep" and "Funkball the Brewster" couch these morose topics in a more playful, irreverent aural palette.

Tanner Adell — "Too Easy"

The Twisters soundtrack continues to be a whirlwind of great tunes. The latest dispatch is Tanner Adell's "Too Easy," a country-pop dance floor banger — its video even featuring a performance by dance troupe the PBR Nashville Buckle Bunnies.

"Too Easy" is the fourth song to be released from the Twisters soundtrack, following Tucker Wetmore's "Already Had It," Megan Moroney's "Never Left Me," Bailey Zimmerman's "Hell or High Water," and Luke Combs' "Ain't No Love in Oklahoma." The full album — which features a hoard of country stars, including Lainey Wilson, Thomas Rhett, Tyler Childers and more — will be available on July 19 when the movie hits theaters.

Stonebwoy — "Your Body"

We've clearly caught Ghanian Afropop star Stonebwoy in a jubilant mood. In a teaser for his new song, "Your Body," the singer born Livingstone Satekia undulates on a saturated, red-and-blue backdrop, foreshadowing the sticky summer days we'll spend jamming the tune.

And the full song certainly doesn't disappoint. Interweaving strains of pop, R&B and reggae, with Stonebwoy deftly switching between singing and rapping, "Your Body" will get your body moving.

Toosii — "Where You Been"

Rapper Toosii last teased his upcoming eighth mixtape, JADED, with "Suffice," its lead single released back in November. In the interim, he's been "locked in perfecting a new look a new sound new everything!" as he shared in an Instagram reel. "I just hope you're ready," he added with star and smile emojis.

Said teaser pointed toward a melancholic, weighty ballad, which ended up being the next release from JADED, "Where You Been." Riding a multidimensional, brain-flipping beat, the song is an immersive, thoughtful banger not to be missed.

Victoria Monét — "Power of Two" (from 'The Acolyte')

The latest Star Wars show on Disney+, "The Acolyte," is getting rave reviews — and three-time GRAMMY winner Victoria Monét is now part of its musical universe. She's contributed an original song, "Power of Two," to the end credits of the Lucasfilm series.

Over an ethereal, melancholic beat, the lyrics detail emotions ripe for either terra firma or a galaxy far, far away: "You thought your soul was a necklace/ That you could wear and take off/ That you could rip and break off/ That you could trade in the dark/ But you're mine."

Bring these killer tunes straight into your weekend — and keep checking GRAMMY.com for more brand-new New Music Friday lists!

Victoria Monét's Evolution: How The "On My Mama" Singer Transitioned From Hit Songwriter To Best New Artist Nominee

Photo of a gold GRAMMY trophy against a black background with white lights.
GRAMMY Award statue

Photo: Jathan Campbell

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How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy

Here are seven facts to know about the actual cost and worth of a GRAMMY trophy, presented once a year by the Recording Academy at the GRAMMY Awards.

GRAMMYs/May 1, 2024 - 04:23 pm

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List