Generation Z
Younger Americans Are Set to Have a Summer of Fun, No Matter the Financial Costs
Gen Z and Millennial consumers are taking on debt and spending their savings to travel this summer and attend…
Second Purchases Are Critical to Building Relationships With Gen Z Shoppers
Alternative payment company Catch looks at how DTC brands can garner hard-to-capture loyalty amongst Gen Z…
Tapping Into the Gen Z Psyche With Bubble’s Shai Eisenman
The brand first started with a community of 4,600 Gen Z netizens to mine insights from.
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Study Finds That Gen Z Shoppers Loyalty Lies With Credit Cards, Not Retailers
A survey by Splitit looks at how buy now, pay later installment plans are viewed by consumers and the rise of…
Study: Small Business Owners Cite Cash Flow and Pricing as Top Concerns
Amex's SMB Trendex survey looks at the state of SMB owners given the economic turmoil and how Gen Z remains…
Gen Z and Millennial Women Are Checking the Price Tag on Major Milestones
Credit Karma's latest consumer surveys reveal the added cost of being single and plans to delay family…
Gen Alpha Is Prepared to Pay Big to Slow Aging
Thorne's consumer report looks at how Americans are prioritizing health and wellness alongside the financial…
How Beauty Brands Are Incentivizing Loyalty Among Gen Z
Alternative payment company Catch incentivizes customer loyalty through its tangible dollar rewards.
American Consumers Are Spending Tax Refunds as ‘Free Money’
A sizable portion of Gen Z and Millennials are using their tax refunds for splurging on nonessentials.
Social Media Caused Gen Z and Millennials’ Shopping Addictions, Now It’s Fueling Smart Spending Habits
New survey data from Credit Karma looks at social media-fueled financial trends that are leading to new…
Gen Z and Millennials Are Traveling to Attend Sporting Events
The rise of sports tourism in major global cities has become a new consumer behavior trend.
How Madrid-Based Jewelry Line Unode50 Plans to Bring in Younger Customers
The jeweler is rolling out new products, marketing and logo to appeal to Gen Z and Millennial customers.
Acne Studios Fall 2024 Ready-to-Wear: Bodycon Meets the Great Outdoors
Jonny Johansson nailed the balance between textural layers and the current obsession with toned legs.
Gen Z and Millennials Depend on Tax Refunds This Season, Cost of Living to Blame
A new report finds that Americans will use their tax refund to pay for necessities, with repayment of student…
Increased Cost of Living Isn’t the Only Factor Driving Change in Gen Z’s Consumer Behavior
Youth-centered company Her Campus' Genzology study breaks down the young generation's nuanced perspectives on…