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Latest in Sportswear

LoveShackFancy Partners With Cotton Inc. for ‘Americana’ Collection

The LoveShackFancy campaign features gymnastics Olympian Suni Lee.

Ralph Lauren Unveils Team USA Olympic Uniforms

The designer is dressing athletes for the opening and closing ceremony parades and also created a Villagewear…

Vuori Eyes China Expansion With First Shanghai Store

Dubbed by local media as "Lululemon for men," the Californian activewear brand revealed plans to open a…

Sustainable Swimwear Line Kampos Opens Pop-up at a Tony Sardinia Resort, Collaborates With Local Artist

The brand has designed a seahorse-bearing swimwear capsule collection and is opening a pop-up at the luxury…

Medical Apparel Brand Figs to Outfit Staff at Paris, Los Angeles Olympics

The company has created a Team USA-inspired kit for the 250 health care workers and volunteers at the…

Vilebrequin Is Coming to a Beach Near You With Plans to Open 15 Locations

The French swimwear brand has teamed up with Caviar Kaspia for the Cannes Film Festival as it prepares to…

This Black-owned Brand Wants Golf to Be More Inclusive, So It’s Launching a Women’s Line

On Thursday, Eastside Golf will launch a 20-plus piece collection intended to target female golfers at every…

Lilly Pulitzer’s Latest Collection Pays Homage to the Late Founder, Who Didn’t Like to Wear Shoes

The 14-piece collection, designed by her daughters, captures the essence of Palm Beach.

Paige Launches First Swimwear Collection

The idea has been brewing for a few years for the brand's founder Paige Adams-Geller and it's partly a…

Westminster Menswear Archive Spotlights Legacy of Umbro With Latest Exhibit

The display includes crossover items with Kim Jones, Aitor Throup, Virgil Abloh and Demna.

K-Way Unveils America’s Cup Uniforms for French Challenger Orient Express

The brand is putting uniforms, and lifestyle gear, up for sale, too.

How Boathouse Sports Is Using Domestic Manufacturing to Build a Business and Attract Collaborations

The Philadelphia-based company has done a string of collaborations, with the latest due from menswear…

Reebok LTD Harnesses Women Empowerment Roots With Ruffle Sneakers Drop

The premium Reebok LTD line, operated by NGG++, is making a womenswear push, explained CEO Cristiano Fagnani…

Two Veteran Hikers Launch Seniq, an Outdoor Wear Line Catering to Women

The women behind Seniq got tired of seeing less fashion in their hiking clothes and took a trail they had…

Johnnie-O Introducing Womenswear

The initial launch will be small with expanded offerings expected later this year.

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