Pink benches, jungle-gym fixtures and a children’s line dubbed BabyGeo add playful touches to Rick Owens‘ first store in the Middle East.
The spare, industrial-tinged boutique is located in The Dubai Mall and is operated in partnership with London-based, multibrand menswear retailer Closet Case, which has also operated in the United Arab Emirates for six years.
It brings to 11 the number of freestanding Rick Owens boutiques in the world. The others are in New York, Miami, Los Angeles, Paris, Milan, Hong Kong, Tokyo, Beijing, Xi’an and Shanghai.
“After having enjoyed time spent in Dubai many times, I am deeply pleased to have found a home there — a home where everyone is welcome,” Owens said in a statement.
The 2,700-square-foot Dubai unit carries all product lines, including runway pieces, the main collection, the DRKSHDW range, women’s line Lilies, footwear and accessories.
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Black metal fixtures, mirrored panels and shelving add a geometric, graphic aspect to the gleaming white space, with the pink Prong benches dotted throughout. A minimalist glass cabinet, lit from within, houses eyewear and jewelry.
The benches were made expressly for the store, but Rick Owens furniture designs are available on a made-to-order basis.
Bobby Chehrazi, creative director at Closet Case, cited rising demand for Owens’ designs and decided to create the anchor outpost.
“We’ve been working with Rick Owens for years and are quite familiar with the brand, their DNA, but also the consumer in the region,” Chehrazi said.
Based on Brewer Street and established 15 years ago, Closet Case stocks about 50 brands from Europe and Asia, including Japan. It operates two locations in Dubai and one in Cardiff, according to its website.
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