Latest in Marketing and Promotion
Express, Trader Joe’s Top List of Most Loved Brands
Engagement Labs' annual ranking also included many beauty brands.
Chopard Goes Backstage With Julia Roberts
Director James Gray captures the playful, feel-good spirit of Roberts frolicking behind the scenes of a movie…
Saks Fifth Avenue Encourages the Travel Lifestyle
The luxury retailer has formed a partnership with Inspirato, a subscription travel service crafting exclusive…
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Rihanna to the Rescue? Despite Positive 2022, Puma Urges Caution for 2023
The German sportswear brand saw impressive sales increases last year but expects business to slow, but the…
Bottega Veneta Returns to Chinese Social Media After Two-year Hiatus
On Wednesday night, the Kering-owned luxury brand shared a teaser video of its upcoming fall 2023 collection…
Adidas Renews MLS Deal With Major Multiyear Partnership Extension
"It is incredible to see the growth and success of the League and soccer in North America," Adidas CEO Bjørn…
Kenneth Cole to Create Capsule, Campaign to Celebrate 40th Anniversary
The designer will be focusing on mental health in both his product and his positioning this year.
Tranoï and China Fashion Association Sign Showcase Partnership
The organizers behind Beijing's Fashion Week will promote Chinese designers in Paris starting in June.
How SAP, Mention Me Enable Puma to Market Through Customer Data
Executives from the three companies reveal how brands can harness the power of their "brand fans" to turn…
Authentic Brands Group Partners With Global Citizen on Charitable Initiative
The deal includes the creation of a special mark that will be used on product and in marketing materials.
Levi’s Celebrating 150 Years of 501s With ‘Greatest Story Ever Worn’
The ad campaign featuring stories from the brand's long history will launch during the Grammy Awards.
EXCLUSIVE: Gigi Hadid Joins Hugo Boss Celebrity Lineup for Summer Campaign
The German brand revealed another star-studded crew for next season's Boss promotions, on the anniversary of…
Immersive Experiences Evolves Into New Standard
Recent research from Zendesk spotlights how customer experience is key to maintaining brand loyalty.
From Weeks to ‘Moments’: How Mercedes-Benz’s Global Fashion Sponsorships Have Changed
As Berlin Fashion Week begins Monday without long-term sponsor Mercedes-Benz, some are asking whether the…
Shoe Brand Superga and Steve Madden Agree to Part Ways as U.S. and Canadian Partners
The Italian shoe company will work with a new company in Los Angeles to manage its ventures in the U.S.