Thom Browne is taking a fresh look at his eyewear now that the collection has been brought in-house.
The brand had previously been licensed to Dita, but that came to an end and the collection is now being created internally. At the same time, Browne enlisted Bruno Staub to shoot a major campaign to introduce the collection that features a number of models — including Lulu, a friend of the brand — in classic Thom Browne poses and outfits.
![Thom Browne eyewear](https://wwd.com/wp-content/themes/vip/pmc-wwd-2021/assets/public/lazyload-fallback.gif)
Staub shot the campaign in the Seagrams building in New York, a location where Browne has hosted many events including his 20th anniversary dinner at The Grill.
For the spring ’24 collection, Browne reimagined classic shapes including round, cat eye and square, as well as an aviator, brow-line and pantos — all of which have been given a Thom Browne refresh.
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The sunglasses and eyeglasses were all made in Japan from the finest materials. The frames use titanium which is one-third the weight of steel and are light, durable and flexible. Each model is corrosion-resistant and hypoallergenic.
![Thom Browne eyewear](https://wwd.com/wp-content/themes/vip/pmc-wwd-2021/assets/public/lazyload-fallback.gif)
They are finished with Japanese acetate using a unique tumbling, mixing and aging process that takes three months to complete. This gives the glasses a rich, vibrant finish with transparency and sheen.
The lenses have 100 percent UVA and UVB protection and are offered in clear or tinted options in brown, navy, dark gray or green with silver and gold accents that glint in the sunshine. The line features the company’s four-bar stripe on the hinges, nose pads and frames.
Browne, who said his favorite style is the cat eye, said that bringing the collection in-house helps ensure completely consistent messaging among all the brand’s product offerings.
![Thom Browne](https://wwd.com/wp-content/themes/vip/pmc-wwd-2021/assets/public/lazyload-fallback.gif)
“It’s important for us to make things so uniquely ours, and bringing our eyewear business in-house made sense, to control the quality and craftsmanship and keep it at the highest level,” he said.
As to why the line was created in Japan, he said: “We wanted to work with the best of the best, and making our eyewear in Japan ensured that quality and craftsmanship were not sacrificed — [it was] hand-made at the highest level.”
The collection will retail for $710 to $920 and it will be sold at Thom Browne stores, online and at select wholesale partners.