Baylor Bears

Plus: best position groups in the league, Texas Tech's five-star recruit and Cincinnati's path toward stabilization.

Private equity? A sponsor-titled conference? It may be squeamish to purists, but that doesn't mean the Big 12 shouldn't do it.

Selling naming rights to a title sponsor could potentially be worth as much as nine figures on its own, according to Big 12 sources.

Submit your questions about all things Big 12 football, and Sam Khan Jr. and Justin Williams will address them.

The changing financial landscape of college sports was the overriding topics of conversation, publicly and privately, among the 16 members.

IRVING, Texas — The Big 12 will distribute an estimated $470 million to 14 member universities in 2024, conference commissioner Brett Yormark announced Friday at the league’s spring meetings. That $470 million represents a record high for the Big 12, while at the same time a reduction for the conference’s 10 original members compared to last year. The league distributed $440 million evenly amongst 10 schools in 2023, with $44 million going to each. This year’s amount was diluted due to the additions of BYU, Cincinnati, UCF and Houston, which received partial shares of $18 million. That...

Sixteen teams advance to the Super Regional round of the NCAA softball tournament.

In college football's transfer portal era, coaches — and NIL collectives — have to spend a lot of their time recruiting their own roster.

The new-look league features 16 teams — eight added in the past two years — four time zones, zero divisions and ample storylines.

Welcome to Until Saturday, the five-star college football newsletter: Let's break down the transfer portal and preview the Big 12.

There is surprising stability — and a decent amount of star power — at the QB position for many teams in the Big 12.

What is the transfer portal really like in the NIL age? We surveyed coaches, players, agents, NIL collectives and more to find out.

Baylor should stake a claim in the top tier of the retooled Big 12. But only if Aranda can make this experiment work.

How has Texas A&M's approach changed under Mike Elko? Will Texas' move to the SEC help the Longhorns with in-state prospects?

How would College Sports Tomorrow's proposed setup to overhaul top-level college football have played out in 2023?