Vox Media CRO Geoff Schiller announced today that Carol Smith has joined The Cut and New York Magazine as a strategic advisor for its advertising business. Working closely with Schiller and Vox Media’s Revenue team, along with Lindsay Peoples, The Cut’s editor-in-chief, Smith will advise on developing and executing strategies for growing the advertising business among fashion and luxury advertisers, whether through tentpole events, new franchises, ecommerce, and more. Together, they will build upon The Cut’s position as the premier women’s media brand, publishing award-winning journalism across digital, print, social, audio, and video.
“Carol’s experience within the fashion and luxury sector is unparalleled, and I’m thrilled to have her join us to turbocharge growth in this area,” said Geoff Schiller. “We believe there is untapped potential for The Cut and New York in this area, and we are eager to put her insights into action.”
Prior to taking on this advisory role, Smith was most recently SVP, group publishing director of Elle, Esquire, Harper’s Bazaar, and Town & Country, overseeing sales and marketing across all platforms (print, digital, social, commerce) for the four media brands. During eight years as VP/publisher/CRO for Harper’s Bazaar, she rekindled the brand’s great heritage as America’s first fashion magazine and established its niche position as the arbiter of modern luxury. She conceptualized and launched Shop Bazaar, celebrated the brand’s 150-year anniversary with iconic images from its pages projected on the Empire State Building, and oversaw all aspects of the brand’s annual Icons New York Fashion Week event. Prior to joining Bazaar, Smith served as chief brand officer of the Elle Group at Hachette Filipacchi Media, overseeing both the business and editorial operations of Elle, Elle Decor, and Elle.com, while building Elle into a multi-brand business that included its alliance with Project Runway.
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About The Cut
The Cut launched in 2008 as New York’s corner of the fashion world, and it quickly fostered a wide readership. It has since expanded to apply its distinct voice and lens to cover women’s lives and interests, and a 2017 redesign cemented its place as a leading digital lifestyle publication. Today, The Cut’s mission is to meet readers where they are, in their careers, relationships, styles, and skin-care routines, to deliver authoritative service, thought-provoking reporting, and intimate personal essays that sharpen readers’ ideas and enter their group chats.