AdGuard vs. Adblock Plus 2024: One Blocks More Than Just Ads
AdGuard and Adblock Plus both block ads to clean up your browsing experience, but one offers more bang for your buck.
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Last updated Jun 24, 2024
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Best for Evergreen use
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Editorial Rating
Learn More
On AdGuard Ad Blocker's website
AdGuard Ad Blocker
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User-friendly ad blocker that offers broad coverage across browsers and devices without compromising device speed
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The free version provides basic extension-only coverage, while the premium plans boast robust app coverage
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App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN
- Ad-blocking statistics can be hard to interpret
Best for Prebuilt block lists
/images/2023/02/10/logo-adblock-plus-750px.png){kind=logo}
Editorial Rating
Learn More
On Adblock Plus's website
Adblock Plus
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Free product blocks ads, pop-up, trackers, push notifications, social media icons tracking, and even YouTube video ads
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Open-source software allows for custom filtering and community-based support
AdGuard and Adblock Plus both allow you to clean up your online experience while also providing protection against malicious ads. We love AdGuard’s evergreen plan, which lets you pay once and use it forever. We also love the prebuilt block lists Adblock Plus provides, which help you filter as much or as little as you want.
Both give you the option to customize your block-allow lists and provide protection against pop-up ads and YouTube ads.
If you’re looking for the best ad blockers, then you’re in the right place. Check out our comparison below to see which one is the best choice for you.
In this article
AdGuard vs. Adblock PlusAdGuard vs. Adblock Plus: prices
AdGuard vs. Adblock Plus: features
AdGuard vs. Adblock Plus: test results
AdGuard vs Adblock Plus: compatibility and customer support
AdGuard vs. Adblock Plus FAQs
AdGuard vs Adblock Plus: Which is better?
AdGuard vs. Adblock Plus
Even though the names are similar, there are plenty of differences between AdGuard and Adblock Plus. AdGuard has a little broader compatibility, as it offers support for the Yandex browser. It also includes an evergreen subscription, which lets you pay one price and then gives you the ability to use it forever.
Adblock Plus, on the other hand, offers prebuilt block lists that can be applied right away. It also blocked a lot more ads on Forbes than AdGuard did.
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 | |
| Best for | Evergreen use | Prebuilt block lists |
| Price | From $2.49/mo | From $3.33/mo (billed annually) |
| Free version | ||
| Ads blocked on Forbes | 14 | 56 |
| Does it block YouTube ads? | ||
| Browser compatibility | Chrome, Firefox, Edge, Safari, Opera, and Yandex | Chrome, Firefox, Safari, Opera, and Edge |
| Mobile compatibility | Android, iOS | Android, iOS |
| Learn more | Get AdGuard
Read AdGuard Review |
Get Adblock Plus
Read Adblock Plus Review |
AdGuard pros and cons
Pros
- Easy to download
- Simple interface
- Doesn’t interfere with device speed
- Blocks YouTube ads
Cons
- You must install the extension on each browser you use
- Ad blocking statistics can be hard to interpret
Adblock Plus pros and cons
Pros
- Free product that works great
- Allow list for ads to support creators
- Blocks YouTube ads
Cons
- Need paid subscription to block pop-up videos, ignore survey requests, and block site notifications
- Struggles with blocking trackers
- Fewer features on Safari
AdGuard vs. Adblock Plus: prices
Our Pick
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| |
| Price range | $2.49-$5.49/mo | Free to $4.00/mo |
| Best value plan | Personal Lifetime plan for $43.99 (one-time) | Yearly plan for $3.33/mo (billed annually) |
| Free version available | ||
| Money-back guarantee | Yes — 60 days | Yes — 60 days |
| Learn more | Get AdGuard
Read AdGuard Review |
Get Adblock Plus
Read Adblock Plus Review |
AdGuard plan prices start a little lower, and there are more options than what you get with Adblock Plus. We love an evergreen product, and AdGuard allows users to purchase it one time for a low price.
The yearly price for Adblock Plus will save you money, however, because you’ve purchased it in advance.
While we recommend AdGuard’s evergreen plan, you could also purchase the family plan, which allows up to nine devices simultaneously. For a single purchase, this is a great deal.
Adblock Plus doesn’t offer this much, and the annual price is nearly the same as AdGuard’s evergreen price.
Winner: AdGuard. Its one-time evergreen price is marginally more than the annual Adblock Plus price, which will require a yearly renewal.
AdGuard vs. Adblock Plus: features
| Feature | Our Pick
|
|
| Whitelisting | ||
| Blacklisting | ||
| Ads blocked counter | ||
| Bypasses paywalls | ||
| Block pop-up ads | ||
| Block tracking | ||
| Block video ads | ||
| Block banner ads | ||
| Block push ads | ||
| Learn more | Get AdGuard
Read AdGuard Review |
Get Adblock Plus
Read Adblock Plus Review |
Ad blockers work by blocking the scripts used by ads. You’ll experience a much cleaner internet without video ads that follow you down the page, pop-ups that get in the way of what you’re reading, or a clutter of other ads blocking what you’re trying to view.
The one advantage AdGuard has over Adblock Plus is that it also blocks trackers. For us, this is pretty important because trackers are the hidden code in websites that help build a profile of you online.
This information is used by companies like Google and Meta, which they then sell to advertisers. Trackers can increase the amount of spam and scams you receive as well as leave you vulnerable to things like identity theft.
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Winner: AdGuard. The ability to block trackers is nonnegotiable for us.
AdGuard vs. Adblock Plus: test results
| Feature | Our Pick
|
|
| AdBlock Tester score | 94/100 | 77/100 |
| Cover Your Tracks score | 2/3 | 0/3 |
| Can You Block It score | 3/3 | N/A |
| YouTube ads blocked | ||
| Paywalls bypassed | ||
| Learn more | Get AdGuard
Read AdGuard Review |
Get Adblock Plus
Read Adblock Plus Review |
We put all the products we review through rigorous testing to determine how well each one works. AdlBock Tester includes a wide range of ad coding on its site to see what your ad blocker does and doesn’t test.
Cover Your Tracks tests to see how effectively you’re hiding from online trackers.
In addition, Can You Block It gives another comprehensive look into the effectiveness of your ad blocker. We also test the ability to block YouTube ads and paywalls.
AdGuard didn’t have perfect scores, but it received high scores with its ability to block almost all ads and trackers. We like that it passed the Can You Block It tests perfectly and had high scores on the other two tests.
Adblock Plus did okay on AdBlock Tester but failed completely on Cover Your Tracks.
We were unable to test it with Can You Block It because Cloudflare blocked it, which may or may not indicate a problem with Adblock Plus.
Both ad blockers were able to block ads on YouTube when YouTube is accessed via a browser. You won’t have luck blocking YouTube ads with either product if you use the YouTube app, but you will if you access it via a compatible browser like Safari or Chrome.
AdGuard and Adblock Plus both failed to bypass paywalls.
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Winner: AdGuard. It blocks more ads and also blocks trackers.
AdGuard vs Adblock Plus: compatibility and customer support
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Windows |
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| macOS | ||
| Android | ||
| iOS | ||
| Linux | ||
| Browser extensions | Yes — Chrome, Firefox, Edge, Safari, Opera, Yandex | Yes — Chrome, Firefox, Safari, Opera, Edge |
| 24/7 customer support | ||
| Customer support options | Email, knowledge base, FAQ, community forum | Forums, online guides, create a ticket |
| Learn more | Get AdGuard
Read AdGuard Review |
Get Adblock Plus
Read Adblock Plus Review |
We had no problems downloading, installing, or using either ad blocker. The settings were easy to find and implement on both, and we saw immediate results after they were installed.
Unfortunately, customer support options for both products aren’t that amazing. You’re mostly left to your own devices to search forums and help centers to find answers to your questions.
One plus is that each offers a method of contact. You can email AdGuard or create a ticket with Adblock Plus.
You’ll likely need to wait, at least a little bit, for a response, but you do have an avenue to reach out.
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Winner: Tie. The ease of use and customer service options are comparable between the two products.
AdGuard vs. Adblock Plus FAQs
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Is Adblock Plus still good?
Adblock Plus is good. We had success blocking YouTube ads and annoying ads on other websites. It did a great job blocking ads on Forbes as well. There are other products, however, that will block trackers, as Adblock Plus doesn’t do that.
If you want an ad and tracker blocker, you may want to choose a different product like AdGuard.
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Does Chrome have a built-in ad blocker?
Chrome removes ads that violate its Better Ads Standards policy. If Chrome deems the ads intrusive, it may block them, but it won’t block all ads.
Ads that you may find intrusive may not violate Chrome’s policy, so a separate ad blocker is a great way to clean up your entire online experience.
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Does AdGuard collect your data?
According to AdGuard’s privacy policy, it collects only the information necessary for its product to work properly, and it will never sell or share your data [1]. This means you can use the service without fear of your data being sold or given to affiliates, partners, or other data collection services.
AdGuard vs Adblock Plus: Which is better?
As our testing proved, AdGuard is the better ad blocker. Not only does it offer an evergreen purchase option, but it also blocks more ads and includes tracker blocking. Adblock Plus is a good choice, but it costs more over the long term without tracker blocking. It didn’t do as well in testing either.
Will Adblock Plus block ads for you? Absolutely. Will it do it better than AdGuard? No.
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AdGuard Ad Blocker
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User-friendly ad blocker that offers broad coverage across browsers and devices without compromising device speed
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The free version provides basic extension-only coverage, while the premium plans boast robust app coverage
-
App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN
- Ad-blocking statistics can be hard to interpret
AdGuard vs. Adblock Plus alternatives
If neither AdGuard nor Adblock Plus has everything you’re looking for, check out some of these best ad blockers to clean up your online experience and increase your security.
| Ad blocker | 
|
|
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| Best for | Best for blocking YouTube ads | Best overall | Best for parental controls |
| Price | Paid plan costs $1.59/mo (billed annually) | Starts at $3.99/mo (billed every two years) | Paid plans start at $2.49/mo |
| Blocks YouTube ads | |||
| Learn more | Get Total Adblock | Get NordVPN Threat Protection | Get AdGuard |
AdGuard Ad Blocker
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User-friendly ad blocker that offers broad coverage across browsers and devices without compromising device speed
-
The free version provides basic extension-only coverage, while the premium plans boast robust app coverage
-
App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN
- Ad-blocking statistics can be hard to interpret
Author Details
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Mary is a seasoned cybersecurity writer with over seven years of experience. With a B.S. in Liberal Arts from Clarion University and an M.F.A. in Creative Writing from Point Park University, she educates audiences on scams, antivirus software, and more. Her passion lies in educating audiences on helpful ways to protect their data.
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