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Subject: Behavioural Economics and Neuroeconomics
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![Issue cover](https://oup.silverchair-cdn.com/oup/backfile/Content_public/Journal/jcr/Issue/51/1/1/s_jcr_51_1cover.jpeg?Expires=2147483647&Signature=VnPA1f-cV~PCPb1koXJEqRR2faitXKKnEVkwskVHwycs4GpXupbp2zzW-Y9BkkDnpkcU2-YELu0uuOL3lYkOaGWloV318VyKHEVZDwbkUnqTU7JRtC4WfQE3Z0uAUiDUscuUBbOi4s1pwsYAiifymYX3PPjbsJc9zEQFJXZizCWsMRQ-wAfEz-hko8y-eEGnmjNiFozF~ptvyOAT2t7VTWnE5kHSWyFBXNeiG67atkPRDFvufFEHY74C~OZdg3CbUuCXtsp-yFK~13gCjhZEYdS9aUqo7bhDbpEYpNbwbL-igpEe7mMgXtOrhhzLN3ZMXSJGvEryVZMW4CaLpPXA-g__&Key-Pair-Id=APKAIE5G5CRDK6RD3PGA)
Journal of Consumer Research
Publishes interdisciplinary scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles span fields such as psychology, marketing, sociology, economics, communications, and anthropology.
Journal Article
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Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers
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Alisa Yinghao Wu and Vicki G Morwitz
Journal of Consumer Research, ucae037, https://doi.org/10.1093/jcr/ucae037
Published: 14 June 2024
Journal Article
ACCEPTED MANUSCRIPT
Using Cultural Repertoires during Unsettled Times
Ye (Nicole) Yang and others
Journal of Consumer Research, ucae036, https://doi.org/10.1093/jcr/ucae036
Published: 14 June 2024
Journal Article
ACCEPTED MANUSCRIPT
Identities without Products: When the Preference for Self-Linked Products Weakens
Liad Weiss and Robin J Tanner
Journal of Consumer Research, ucae038, https://doi.org/10.1093/jcr/ucae038
Published: 13 June 2024
Journal Article
Correction to: Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals
Journal of Consumer Research, ucae035, https://doi.org/10.1093/jcr/ucae035
Published: 04 June 2024
Journal Article
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
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Marisabel Romero and others
Journal of Consumer Research, ucae030, https://doi.org/10.1093/jcr/ucae030
Published: 23 May 2024
Journal Article
The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes
Johanna F Gollnhofer and others
Journal of Consumer Research, ucae034, https://doi.org/10.1093/jcr/ucae034
Published: 23 May 2024
Journal Article
An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare
Yimin Cheng and Anirban Mukhopadhyay
Journal of Consumer Research, ucae033, https://doi.org/10.1093/jcr/ucae033
Published: 22 May 2024
Journal Article
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype
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Helen van der Sluis and others
Journal of Consumer Research, ucae031, https://doi.org/10.1093/jcr/ucae031
Published: 17 May 2024
Journal Article
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
Ioannis Evangelidis and others
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 19–28, https://doi.org/10.1093/jcr/ucad028
Published: 15 May 2024
Journal Article
Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research
Andrew T Stephen
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 114–118, https://doi.org/10.1093/jcr/ucae014
Published: 15 May 2024
Journal Article
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions
Bernd Schmitt
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 2–6, https://doi.org/10.1093/jcr/ucae008
Published: 15 May 2024
Journal Article
Conversations on Society and Culture
June Cotte
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 52–55, https://doi.org/10.1093/jcr/ucae010
Published: 15 May 2024
Journal Article
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research
Martin Mende and others
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 91–103, https://doi.org/10.1093/jcr/ucad068
Published: 15 May 2024
Journal Article
Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals
Xin (Shane) Wang and others
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 169–179, https://doi.org/10.1093/jcr/ucad077
Published: 15 May 2024
Journal Article
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing
Reto Hofstetter and others
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 140–150, https://doi.org/10.1093/jcr/ucad082
Published: 15 May 2024
Journal Article
Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership
Michel Tuan Pham and others
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 191–203, https://doi.org/10.1093/jcr/ucae009
Published: 15 May 2024
Journal Article
Leveraging Digital Advertising Platforms for Consumer Research
Michael Braun and others
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 119–128, https://doi.org/10.1093/jcr/ucad058
Published: 15 May 2024
Journal Article
Race in Consumer Research: Past, Present, and Future
Sonya A Grier and others
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 56–65, https://doi.org/10.1093/jcr/ucad050
Published: 15 May 2024
Journal Article
How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis
Martin Eisend and others
Journal of Consumer Research, Volume 51, Issue 1, June 2024, Pages 180–190, https://doi.org/10.1093/jcr/ucad062
Published: 15 May 2024
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